What users are saying about
13 Ratings
13 Ratings
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Score 7.7 out of 101

Likelihood to Recommend

Iconosquare

Iconosquare is excellent for social media (specifically Instagram and Facebook) analytics. The competitor analysis and engagement metrics really give you an all in one dashboard for those accounts. The one thing it will not do well is handle publishing of posts, but this is largely because Instagram has shut down their API to allow less and less access. You used to be able to follow accounts, find influencers, and comment through Iconosquare, but it has lost that ability due to the Instagram API changes. That being said, for Instagram, even Hootsuite struggles with publishing, and that does not have near the amount of analytics that Iconosquare does
No photo available

Pros

Iconosquare

  • Simple and easy interface to navigate
  • Engagement rates, engagement metrics
  • Follower Growth and Trends
Kelcey Zacarese profile photo

Cons

Iconosquare

  • I think they could offer some deeper analytics if they allowed users to tag the type of content you were posting to see any trends by that tag.
  • Iconosquare's service should be cheaper. I know lots of organizations who could benefit from using the tool, but it's just not within budget for them.
  • The filtering options for date ranges and other queries isn't user-friendly.
Jared DeLong profile photo

Alternatives Considered

Iconosquare

We focus primarily on Instagram with our social media strategy, so Iconosquare delivers the best experience by far for that platform
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Return on Investment

Iconosquare

  • It's allowed us to view IG story metrics even after they have passed over the 14 day review in Instagram Insights
  • The graphs are easy for us to send to clients as they are not very complex or complicated to read
  • There have been no issues or errors with retrieving data with a quick turnaround.
Kelcey Zacarese profile photo

Pricing Details

Iconosquare

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

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