Social media management software for Facebook. No longer supported by Infusionsoft.
$29
per month
Later Social
Score 8.2 out of 10
N/A
Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
$25
per month
Pricing
GroSocial (Discontinued Product)
Later Social
Editions & Modules
No answers on this topic
Starter
$25
per month
Growth
$45
per month
Advanced
$80
per month
Offerings
Pricing Offerings
GroSocial (Discontinued Product)
Later Social
Free Trial
No
Yes
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
33% discount available for annual subscription.
More Pricing Information
Community Pulse
GroSocial (Discontinued Product)
Later Social
Features
GroSocial (Discontinued Product)
Later Social
Publishing
Comparison of Publishing features of Product A and Product B
GroSocial (Discontinued Product)
-
Ratings
Later Social
8.8
2 Ratings
9% above category average
Content planning and scheduling
00 Ratings
10.02 Ratings
Content optimization
00 Ratings
8.52 Ratings
Workflow management
00 Ratings
8.02 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
GroSocial (Discontinued Product)
-
Ratings
Later Social
8.2
2 Ratings
2% below category average
Twitter
00 Ratings
7.02 Ratings
Facebook
00 Ratings
8.02 Ratings
LinkedIn
00 Ratings
7.12 Ratings
Instagram
00 Ratings
10.02 Ratings
Pinterest
00 Ratings
10.01 Ratings
YouTube
00 Ratings
7.12 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
GroSocial (Discontinued Product)
-
Ratings
Later Social
4.0
1 Ratings
63% below category average
Campaign success analytics
00 Ratings
4.01 Ratings
Account management
Comparison of Account management features of Product A and Product B
The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
When Infusionsoft purchased GroSocial it seemed like product development ceased. Many other companies surpassed their abilities.
They are very expensive for what they offer. Many other companies now offer better platforms, for far less.
When there was an issue (ie in a campaign, or link broke etc) the support team would blame the client first, when in most cases it could be proven to be a software malfunction.
Tabs are no longer smart phone friendly. When we stopped using GroSocial they had not set up the redirect link at that time. This may have changed now.
When you manage multiple accounts, your client could stop your access to their account. They could then stop paying for the service, and their tabs would still be live. GroSocial is the only one who could disable the tabs. It was not automatic.
I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great!
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.
Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.
