GroundTruth vs. ironSource

It's fantastic for targeting an audience when you know where they will be for a very low CPM. However, it's hard if you are a brick-and-mortar and want to truly measure the results. You need to get creative in ways to attribute site visits and purchases back to the campaign (unique coupon codes, etc.)

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Very good to scale Android apps in US or MX. I wouldn't use it for scaling iOS Apps in Latin America as they have a very small inventory. The platform is super easy to use and start launching ads. We use it as a complement to Appsflyer.

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• Launch digital ads campaigns
• Change creatives and rollout campaigns in minutes
• Target specific user personas for great conversions

Incentivized

Independently Invited by TrustRadius

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• Dedicated account manager to keep things running smoothly and provide feedback weekly
• Great reach of publishers
• Large verity of ad formats

• Adding a save option sometimes when you don’t hit next the work you are using is lost.
• Adding in app recommendations

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• Not enough anti-fraud controls
• Not enough inventory on small countries
• CPMs are quite expensive

GroundTruth was recommended to us by a vendor and was the only product we evaluated

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

ironSource has more reach in the USA than other players that are focused on smaller geos. I would also say that Google is a big competitor with its DV360 and we use them as well, but ironSource is more focused on branding and Google provides more options for campaigns that have multiple objectives.

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• Helps improve conversion by 20%
• Time to create and rollout campaigns is reduced by half
• Help optimise and rationalise the operational overheads and costs

Incentivized

Independently Invited by TrustRadius

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• It help us scale some apps.
• Sometimes it doesn't deliver at the set targets.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info