GroundTruth vs. ironSource

It's fantastic for targeting an audience when you know where they will be for a very low CPM. However, it's hard if you are a brick-and-mortar and want to truly measure the results. You need to get creative in ways to attribute site visits and purchases back to the campaign (unique coupon codes, etc.)

Incentivized

Very good to scale Android apps in US or MX. I wouldn't use it for scaling iOS Apps in Latin America as they have a very small inventory. The platform is super easy to use and start launching ads. We use it as a complement to Appsflyer.

Incentivized

• Launch digital ads campaigns
• Change creatives and rollout campaigns in minutes
• Target specific user personas for great conversions

Incentivized

• Dedicated account manager to keep things running smoothly and provide feedback weekly
• Great reach of publishers
• Large verity of ad formats

• Adding a save option sometimes when you don’t hit next the work you are using is lost.
• Adding in app recommendations

Incentivized

• Not enough anti-fraud controls
• Not enough inventory on small countries
• CPMs are quite expensive

GroundTruth was recommended to us by a vendor and was the only product we evaluated

Incentivized

ironSource has more reach in the USA than other players that are focused on smaller geos. I would also say that Google is a big competitor with its DV360 and we use them as well, but ironSource is more focused on branding and Google provides more options for campaigns that have multiple objectives.

Incentivized

• Helps improve conversion by 20%
• Time to create and rollout campaigns is reduced by half
• Help optimise and rationalise the operational overheads and costs

Incentivized

• It help us scale some apps.
• Sometimes it doesn't deliver at the set targets.

Incentivized