GrowSurf vs. Ingram Micro Cloud Referral vs. ReferralCandy

We were launching an incentive and loyalty program for a client and they had so many questions. GrowSurf and their system basically gave us a script to follow and the setup, trainings, and tracking provided by their software made the project successful. At the end of the day, we use this and our clients use this to get started in loyalty and incentive programs from here on out.

Incentivized

ReferralCandy is overall a great tool that saves me time and money. Creating a referral program on your own is incredibly difficult and this tool allows for an automated system to send us an option to opt into the referral program. Their customer success team is very helpful and they're quick to get back to us when we have a question. We also love the ban feature when a customer abuses the referral program.

Incentivized

• Partner and referral incentives are done well.
• Tracking of all acquisition channels in the business.
• Easy to set up and implement, very easy to use.

Incentivized

• ReferralCandy has an easy set up that is easy to use.
• The automation of referral candy saves me a lot of time.
• ReferralCandy has great communication when I need assistance.

Incentivized

• A team dashboard will be a great feature to have with more levels of access.
• Filter and parameters can be added into dashboard.
• Template UI customization can be enhanced.

Incentivized

• I think they could offer more granular control when it comes to how and when customers are emailed. For instance, one option just says "Don’t worry! We automatically stop sending reminders if your customers don’t read them". I want to worry, advertising is a delicate balance of trust with your customers and I don't want to turn them off by hitting them up too much.
• I have no idea if this is theoretically possible, but how they track referrals (through an external site) can be blocked by adblockers. Wish there was a more local (to our website) way to track referrals.
• It would be nice if ReferralCandy allowed basic dictionary word selection or a "bank" of messages that are the defaults for sharing on social media so that every shared message (because what customer actually changes the default message?) isn't the same.

Incentivized

Setting up GrowSurf was a breeze! The user-friendly interface made it easy for our team to customize our referral page and integrate it seamlessly into our website

ReferralCandy went above and beyond when it came to the initial integration of their app with our e-commerce store. They walked us through, step by step, how to install it, and then spent time helping track down a display bug that had popped up, giving us a couple free months for our trouble even!

Incentivized

I think they stack up well for the price point. I think Ambassador has beer UI than GrowSurf. I did not familiarize myself well enough with Ambassador to know it's faults or perks.

• Around 30% growth in new user onboarding.
• Less cost of marketing then ad programs.
• Less time consuming and requires less team size

Incentivized

• There's been no negative impact
• We have increased word of mouth advertising by incentivizing customers who would otherwise not post about our products
• We have raised brand awareness by having more links pointed back to our ecommerce store on social media

Incentivized