GrowSurf vs. Open Loyalty

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GrowSurf
Score 8.2 out of 10
Mid-Size Companies (51-1,000 employees)
GrowSurf is referral program software that helps startups and growth-stage companies launch and manage customer referral, advocacy, and affiliate programs.
$179
per month per installation
Open Loyalty
Score 10.0 out of 10
N/A
Open Loyalty is an API-first engine for introducing gamified loyalty programs at scale to increase profit margin and Customer Lifetime Value.N/A
Pricing
GrowSurfOpen Loyalty
Editions & Modules
Startup
$179
per month
Business
$449
per month
Custom
Contact Sales
per year
No answers on this topic
Offerings
Pricing Offerings
GrowSurfOpen Loyalty
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsUp to a 30% discount for annual pricing.
More Pricing Information
Community Pulse
GrowSurfOpen Loyalty
Best Alternatives
GrowSurfOpen Loyalty
Small Businesses
OutboundEngine
OutboundEngine
Score 9.9 out of 10
Growave
Growave
Score 9.7 out of 10
Medium-sized Companies
OutboundEngine
OutboundEngine
Score 9.9 out of 10
Oracle Marketing
Oracle Marketing
Score 7.0 out of 10
Enterprises
Influitive
Influitive
Score 8.1 out of 10
Oracle Marketing
Oracle Marketing
Score 7.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GrowSurfOpen Loyalty
Likelihood to Recommend
8.7
(6 ratings)
10.0
(1 ratings)
User Testimonials
GrowSurfOpen Loyalty
Likelihood to Recommend
GrowSurf
For where our company is at, GrowSurf fit nicely into what we needed and wanted to spend. It allows us to have enough campaigns (currently) to support the needs of our company. Managing the system for payout has not been as easy as anticipated.
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Open Loyalty
The scenario where Open Loyalty is better suited is with a customer that has one and only one e-commerce site or equivalent. Many customers think it would be easy to customize Open Loyalty for multiple companies, using only one installation. This is difficult to Open Loyalty since different companies will have different rules, levels of rewards, etc, and that's not easily configured on Open Loyalty. So, the price of OpenLoyalty for third-world countries is a little steep, making its acquisition possible only to large companies.
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Pros
GrowSurf
  • Partner and referral incentives are done well.
  • Tracking of all acquisition channels in the business.
  • Easy to set up and implement, very easy to use.
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Open Loyalty
  • Has a powerful API that makes it easy to integrate points, actions and rewards on any software
  • Has a lot of experience in the loyalty realm, so every nuance and the special case is already thought of
  • Allows for the implementation of loyalty programs for a number of scenarios: for consumers, employees, students, etc
  • Has a well-proven solution for any POS solution out there!
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Cons
GrowSurf
  • A team dashboard will be a great feature to have with more levels of access.
  • Filter and parameters can be added into dashboard.
  • Template UI customization can be enhanced.
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Open Loyalty
  • Many customers expect Open Loyalty to have an e-commerce interface. Maybe they could build a barebones interface to satisfy the rare customer that still doesn't have a CRM o ERP or equivalent in place
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Usability
GrowSurf
Setting up GrowSurf was a breeze! The user-friendly interface made it easy for our team to customize our referral page and integrate it seamlessly into our website
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Open Loyalty
No answers on this topic
Alternatives Considered
GrowSurf
We selected GrowSurf because of their pricing and ROI calculator present on their website today. It made the decision clear and easy for our finance and business stakeholders. Overall, the tool is great. It is easy to use, manage and train others on. It's a great starting point for someone new to digital marketing and it's a great arrow in the quiver for our most seasoned team members.
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Open Loyalty
Open Loyalty is way more powerful than Tango Card. Zoho CRM doesn't really stack up against OL, since it's too generic. The area where we think Open Loyalty would beat other products is scalability and customization. Open Loyalty has been tried on really large customers and the database never felt sluggish nor the web interface or the web services.
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Return on Investment
GrowSurf
  • Needs better customization and user friendly look/feel
  • Helped us grow and give customers a way to make money on spreading the word.
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Open Loyalty
  • My company implements OpenLoyalty, but we've seen a positive ROI for our customers, since everybody and their uncles are implementing loyalty / rewards programs in LATAM
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ScreenShots

GrowSurf Screenshots

Screenshot of how GrowSurf helps startups and growth-stage companies launch branded referral programs that turn word-of-mouth into a repeatable acquisition channel.Screenshot of how referral experiences can be embedded into an existing product or signup flow so teams can launch without rebuilding core user journeys.Screenshot of how GrowSurf supports white-labeled referral pages and participant experiences so programs can match the company brand and product design.Screenshot of where the platform gives teams a central place to track participants, manage rewards, and monitor referral activity across the program lifecycle.Screenshot of GrowSurf includes APIs, webhooks, integrations, and embeddable components for teams that need more customized referral workflows.

Open Loyalty Screenshots

Screenshot of a dashboard view of a loyalty campaign memberScreenshot of the loyalty campaign management interfaceScreenshot of a view of the Open Loyalty dashboard