HCL Unica is available as a cloud or on-premise solution that provides fully integrated marketing automation software for enterprise. It includes enterprise marketing automation tools that optimize marketing activities, to ensure excellent customer experiences and data privacy.
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ProofHub
Score8.9 out of 10
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ProofHub is a SaaS based project management software from ProofHub LLC in Walnut, CA. It is an online project management and collaboration tool that comes with integrated Group chat, quick Discussions on projects, Workflows and boards, Project reports, among other features. Document (e.g. Excel, Powerpoint) uploading and sharing is supported, along with an integrated an Online proofing tool to aid in image and document review. ProofHub aims to enable teams to…
I think it is wel suited for a business with a lot of one on one relations in the database. For example a supermarket that sells products to a client and gives a reduction on that product. It is nice if the selection process is not to complex and does not involve to many calculations. It is also nice if it is very clear what you want to follow up. In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns. The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow. When you copy objects something the content of the object changes because the links with other objects or lost. (*) derived field: field to calculate something
It suits well for those businesses who want to operate on a global level without investing too much over creating infrastructure. A business can easily reach out to various clients, customers, partners and other stakeholders and communicate and collaborate with them in a fast and transparent manner and can effectively tap any opportunities coming its way. Such opportunities if properly implemented can lead to gains for the parties involved.
Ability to translate Multiple SQL queries into a very easy to use visual GUI.
Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
It’s flexibility in the output layouts that it can create.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The obvious, proofing! We need something in-house that can do this instead of hiring one person for this job. Each person on our marketing team knows how to use it.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Greater integration of real time (Interact) capabilities with outbound channels, in particular IBM eMessage Email & SMS delivery.
Additional outbound channels to be integrated into eMessage, including Facebook Fanpage & Twitter DM broadcasts. At the moment these are possible only through custom additional integration.
Support for additional marketing database technology, e.g. MySQL, Exasol, ParAccel, WX2.
Provision of database technology with software purchase, as Web technology (IBM WebSphere Express) is supplied for free, but no database is supplied - since IBM also market DB2, which is a supported technology it seems a shame.
Proofhub can improve a bit in areas of helping people customize their accounts a bit more. That makes managing work even more easier, when you have things just the way you want them to be.
There are three main factors to renew a licence: 1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool 2) It has been proven time and time again that it is a market leader in the space (10 years +) 3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.
With an array of useful features available that solve all our work issues, each department has an access to it. Each one knows what’s going on with different teams. This makes collaboration easier, as different teams just need one tool to come together and get things done. I think this is a great product! it has really helped my company get MUCH better organized.
Unica provides functionality that is very simple and easy to use. For reporting, we can see Unica system tables. Contact history table, response history tables. We have all the information in one place. Performance-wise, Unica also handles large volumes of data and can run a 5-million-record campaign within minutes. This is something great.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Great support website and had reps follow up multiple times in our trial process. Getting started was very straightforward and adding people is easy too.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We used Basecamp in the past, but we did encounter some problems while working with it. But these concerns have been better addressed in ProofHub. It has a simple interface which is so easy to operate and this was not the case in Basecamp. ProofHub lets us quickly chat with our team members over various work matters through its inbuilt chat feature and resolve them fast while Basecamp provides this feature through a third-party tool which added to our expenses and it was not a very convenient affair. ProofHub has got an inbuilt proofing tool which allows us to get quality feedback over designs instantly saving our time and costs, whereas Basecamp enables proofing through a third party tool which again was not convenient for us. ProofHub’s casper mode feature helps us to protect privacy and secrecy over confidential issues but Basecamp lacks such an important feature. So ProofHub has more to offer and better too in comparison to Basecamp. (answer to Describe how ProofHub stacks up against them and why you selected ProofHub.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Proofhub has a great impact on our ROI. Due to a systematic approach of handling each clients’ project, we have been able to double the number of clients we had prior to signing up for Proofhub.
