HG Insights Platform vs. Revenue Grid

For someone working in B2B IT Marketing, the HG Insights Platform has a wide range of data available that is suited for both a data level employee as well as an ISR. The one draw back is the integration with SFDC isn't as great as we'd like, meaning it is more manual for us to run propensity models using more than one source of data.

Incentivized

If you are using Office365 and it is within your budget, utilizing SmartCloud Connect as an interface with a CRM is a no-brainer. It remains hidden when Outlook opens, but with an email selected you can open it with a single click. It then allows you to associate the email and even attachments with email addresses that were included in the to, cc, or from sections of the email. It's a very intuitive user interface and saves time in email tracking.

Incentivized

• It works great for seeing if the site or app for a company is hosted on AWS.
• Intricately uses a different approach (vs the other tools we use) - which helps confirm from another angle.
• It has a great google chrome plug-in.
• UI/UX is modern and clean.

Incentivized

• Integration with SF
• Logging call
• Creating new task and events

Incentivized

• integration with SFDC could be better
• Sometime provides back an incorrect/no match when a better is available from an uploaded file, though this is getting slightly better
• A way to gauge how many hits you will get off an intent topic before selecting them so you don't feel like one is going to waste could be useful.

Incentivized

• Sometimes my plugin gets disconnected from my Gmail. This needs to be fixed.

Incentivized

Because of the issues we have been having regarding connectivity and instability of the google extension. At some point if this is not handled we may have to find a new vendor to support our needs

Incentivized

It’s very easy to use, and the team is very responsive and friendly to work with. The information is unique and usable and can complement some of the data we get from call recordings. The integration with Salesforce is easy to implement and offers good insights into our database.

Incentivized

Super easy to use when it is working properly

Incentivized

Sometimes they ask for way to much information. They need screenshots, full event names, date and times events were set (Which can be very difficult when you have a reoccurring meeting that was originally set years ago)

Incentivized

Super easy walk thorough. I believe it was a 1 hours session

Incentivized

Super easy to setup and maintain

Incentivized

- Sales Intel seems to be more of a direct competition. Their human research seems to be something interesting. Also the claim to focus on firmographics - We went with Bombora for intent technology in the past - We did not move forward with 6sense

Incentivized

Out of all the other utilities we've used, SmartCloud connect seems to be the most stable. The other interfaces sometimes caused glitchy integrations with Outlook, requiring a user to restart the add-in to restore functionality, but so far that has not been the case with SmartCloud Connect. SmartCloud connect also allows you to connect to different CRM's instead of just one, which means you can still use it when migrating between CRM's.

Incentivized

• I don't massively get involved in financial matters, but the propensity models we use internally to help run our campaigns are certainly a big factor when our sales people approach our clients.
• Every campaign sold now comes with a flat data fee for us to run and use a propensity model for the activity we complete on behalf of our clients.
• Whilst the client will never see the raw data behind the model (of which HG does play a part along with our other data sources) they are briefed on the methodology and reasoning behind them.

Incentivized

• It has just made me more proficient.

Incentivized