TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HG Insights Platform

    Score9.2 out of 10
    Enterprise companies (1,001+ employees)
    The HG Insights platform provides a view into global industries, markets, and companies allowing users to identify the most valuable opportunities and build strategies to maximize revenue and accelerate growth.N/A

    Think ABM

    Score9.1 out of 10
    N/AThink ABM leverages Sales Nitro, their proprietary AI engine, to apply Intent data over their first-party data. Think ABM's selling feature is psychographics. Sales Nitro provides key insights into the prospects' intent, interests, and psychographics enabling the building of personalized nurture campaigns or tailored outreach based on the buyer's personality and interests. Offerings: 1. Lead Gen 2. Media Campaigns 3. Event Registrations 4. Channel Solutions 5. DataN/A
    Pricing
    HG Insights PlatformThink ABM
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    HG Insights PlatformThink ABM
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    HG Insights PlatformThink ABM
    Considered Both Products
    HG Insights
    No answer on this topic
    Think ABM
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    41 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    28 Answers
    No answers on this topic
    Happy with the feature set
    98%
    Happy with the feature set
    40 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    27 Answers
    No answers on this topic
    Implementation went as expected
    94%
    Implementation went as expected
    30 Answers
    No answers on this topic
    Features
    HG Insights PlatformThink ABM
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of HG Insights Platform and Think ABM
    Feature
    HG Insights Platform
    9.1
    36 Ratings
    1% below category average
    Think ABM
    -
    Ratings
    Company information8.336 Ratings00 Ratings
    Financial Research
    Comparison of Financial Research features of HG Insights Platform and Think ABM
    Feature
    HG Insights Platform
    8.3
    34 Ratings
    2% above category average
    Think ABM
    -
    Ratings
    Industry-Specific Information8.529 Ratings00 Ratings
    Search Tools8.130 Ratings00 Ratings
    Market Research
    Comparison of Market Research features of HG Insights Platform and Think ABM
    Feature
    HG Insights Platform
    8.1
    36 Ratings
    0% below category average
    Think ABM
    -
    Ratings
    Competitor Research7.933 Ratings00 Ratings
    Market Insights and Reports8.334 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of HG Insights Platform and Think ABM
    Feature
    HG Insights Platform
    -
    Ratings
    Think ABM
    8.6
    1 Ratings
    7% above category average
    3rd party intent signals00 Ratings9.11 Ratings
    Downstream intent signals00 Ratings8.21 Ratings
    Best Alternatives
    HG Insights PlatformThink ABM
    Small Businesses
    No answers on this topic
    No answers on this topic
    Medium-sized Companies
    Comscore Ad Metrix
    Score8 out of 10
    Bombora
    Score8.8 out of 10
    Enterprises
    Sprinklr Insights
    Score7.5 out of 10
    TechTarget Priority Engine
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HG Insights PlatformThink ABM
    Likelihood to Recommend
    9.2
    (43 ratings)
    9.1
    (1 ratings)
    Likelihood to Renew
    7.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    8.6
    (41 ratings)
    -
    (0 ratings)
    User Testimonials
    HG Insights PlatformThink ABM
    Likelihood to Recommend
    HG Insights
    If you're trying to find or build prompts for your team to get the data they need to make them go ahead. For example, we use it to find our accounts and prospects who are using voice agents. It was very valuable to get that information. So yeah, definitely you can use that.
    Incentivized
    Read full review
    Think ABM
    In the duration of our campaign, any requests that we made never received any pushback. Whether this was to change reporting types or creative material, Mark and Brian were able to get them implemented with ease. They made any changes swiftly and always kept a close eye on our campaign to ensure that our objectives were being met. We had weekly meetings to discuss campaign performance and they always had constructive suggestions to offer on how we can keep improving the campaign. Each meeting was very productive in discussing next steps - it was a breath of fresh air to have a team that was so knowledgeable about what they do, and truly wanted to help our campaign succeed.
    Read full review
    Pros
    HG Insights
    • It works great for seeing if the site or app for a company is hosted on AWS.
    • Intricately uses a different approach (vs the other tools we use) - which helps confirm from another angle.
    • It has a great google chrome plug-in.
    • UI/UX is modern and clean.
    Incentivized
    Read full review
    Think ABM
    No answers on this topic
    Cons
    HG Insights
    • integration with SFDC could be better
    • Sometime provides back an incorrect/no match when a better is available from an uploaded file, though this is getting slightly better
    • A way to gauge how many hits you will get off an intent topic before selecting them so you don't feel like one is going to waste could be useful.
    Incentivized
    Read full review
    Think ABM
    No answers on this topic
    Likelihood to Renew
    HG Insights
    We are using it to identifying Account that uses Support tool and it has been a huge game changer for our organization as it has helped Sales team when they are prospecting Accounts to target these Accounts with knowledge that gives them the edge to win the deal. Plus using it with clay integration is very helpful for us.
    Incentivized
    Read full review
    Think ABM
    No answers on this topic
    Usability
    HG Insights
    It’s very easy to use, and the team is very responsive and friendly to work with. The information is unique and usable and can complement some of the data we get from call recordings. The integration with Salesforce is easy to implement and offers good insights into our database.
    Incentivized
    Read full review
    Think ABM
    No answers on this topic
    Alternatives Considered
    HG Insights
    - Sales Intel seems to be more of a direct competition. Their human research seems to be something interesting. Also the claim to focus on firmographics - We went with Bombora for intent technology in the past - We did not move forward with 6sense
    Incentivized
    Read full review
    Think ABM
    Compared with other vendors, the customer experience that you get with Think ABM is vastly different from other vendors. It's not a simple "plug and play" kind of campaign where you hear from the vendor at the end of the campaign, or at the end of every month where you get a report that just lists your CTR. Not only that, they curate their own TAL to go in tandem with your own list, so that you are able to reach your targeted accounts while increasing your exposure to other companies as well which is great from an awareness standpoint. Their offerings in awareness also consisted of native, display, video, and OTT/CTV - differing from just your traditional display/native options. These can also be paired with lead gen to fully optimize on your ROI.
    Read full review
    Return on Investment
    HG Insights
    • I don't massively get involved in financial matters, but the propensity models we use internally to help run our campaigns are certainly a big factor when our sales people approach our clients.
    • Every campaign sold now comes with a flat data fee for us to run and use a propensity model for the activity we complete on behalf of our clients.
    • Whilst the client will never see the raw data behind the model (of which HG does play a part along with our other data sources) they are briefed on the methodology and reasoning behind them.
    Incentivized
    Read full review
    Think ABM
    No answers on this topic
    ScreenShots

    HG Insights Platform Screenshots

    Screenshot of the welcome screen.Screenshot of the HG Insights Opportunity Generator.Screenshot of HG Insights' Market Analyzer, used to interactively explore and act on your total addressable market, competitive dynamics, and whitespace with speed and confidence.