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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    iContact Pro Select

    Score6.4 out of 10
    N/AiContact Pro Select (formerly Outmarket) includes email marketing, landing pages, social media management, press outreach, and analytics. The software was originally Vocus Marketing Suite, and then was known as Outmarket. It was acquired by Cision

    $300

    per month

    SocialPilot

    Score8.8 out of 10
    N/ASocialPilot, a group.one solution (acquired 2025) offers a centralized platform for managing different social media channels and publishing across the channels simultaneously.

    $30

    per month

    Pricing
    iContact Pro SelectSocialPilot
    Editions & Modules
    Basic
    $300
    per month
    Plus
    $600
    per month
    Pro
    $1,000
    per month
    Enterprise
    $2,500
    per month
    Essentials
    $30.00
    per month 1 user 7 profiles
    Standard
    $50.00
    per month 3 users and 15 profiles
    Premium
    $100.00
    per month 6 users and 25 profiles
    Ultimate
    $200
    per month unlimited users and 50 profiles
    Enterprise
    Contact Sales
    unlimited users and profiles
    Offerings
    Pricing Offerings
    iContact Pro SelectSocialPilot
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—A discount is offered for annual billing. Additional users cost $5/user and additional profiles cost $4/profile.
    More Pricing Information
    Features
    iContact Pro SelectSocialPilot
    Publishing
    Comparison of Publishing features of iContact Pro Select and SocialPilot
    Feature
    iContact Pro Select
    -
    Ratings
    SocialPilot
    8.0
    4 Ratings
    2% below category average
    Content planning and scheduling00 Ratings9.04 Ratings
    Workflow management00 Ratings7.04 Ratings
    Engagement
    Comparison of Engagement features of iContact Pro Select and SocialPilot
    Feature
    iContact Pro Select
    -
    Ratings
    SocialPilot
    10.0
    4 Ratings
    21% above category average
    Bulk actions00 Ratings10.04 Ratings
    Marketing
    Comparison of Marketing features of iContact Pro Select and SocialPilot
    Feature
    iContact Pro Select
    -
    Ratings
    SocialPilot
    2.0
    4 Ratings
    118% below category average
    Content marketing00 Ratings2.04 Ratings
    Paid media management00 Ratings2.04 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of iContact Pro Select and SocialPilot
    Feature
    iContact Pro Select
    -
    Ratings
    SocialPilot
    9.0
    4 Ratings
    8% above category average
    Twitter00 Ratings10.04 Ratings
    Facebook00 Ratings10.04 Ratings
    LinkedIn00 Ratings10.04 Ratings
    Instagram00 Ratings6.04 Ratings
    Pinterest00 Ratings9.03 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of iContact Pro Select and SocialPilot
    Feature
    iContact Pro Select
    -
    Ratings
    SocialPilot
    10.0
    3 Ratings
    26% above category average
    Campaign success analytics00 Ratings10.03 Ratings
    Real-time tracking00 Ratings10.02 Ratings
    Account management
    Comparison of Account management features of iContact Pro Select and SocialPilot
    Feature
    iContact Pro Select
    -
    Ratings
    SocialPilot
    7.5
    4 Ratings
    6% below category average
    Role-based user permissions & privileges00 Ratings9.04 Ratings
    Mobile access00 Ratings6.04 Ratings
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    iContact Pro SelectSocialPilot
    Small Businesses
    Vbout
    Score9.9 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    iContact Pro SelectSocialPilot
    Likelihood to Recommend
    6.8
    (3 ratings)
    8.0
    (4 ratings)
    Likelihood to Renew
    6.1
    (3 ratings)
    -
    (0 ratings)
    Usability
    -
    (0 ratings)
    8.0
    (3 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (2 ratings)
    User Testimonials
    iContact Pro SelectSocialPilot
    Likelihood to Recommend
    iContact
    If you use PRWeb already and are looking for a tool that integrates well with that program and offers additional functionality with email and social media then Vocus is great. If you don't use PRWeb or prefer an email tool with more functionality and ease of use, Vocus is not the best choice.
    Read full review
    group.one
    Content creators who want to be everywhere at once with limited time! Or those who really see the importance in a content calendar (I know for most it's important - for me, not so much)
    Incentivized
    Read full review
    Pros
    iContact
    • Social Media Listening e.g.: Recommendations, Identify influencers for a selected topic, based on actual influence, or number of reposts and/or references, rather than the number of followers.
    • Campaign Management - Landing Page and Web Form Templates
    • Email Marketing -Delivery Tracking and Spam Analysis
    Incentivized
    Read full review
    group.one
    • Scheduled Posting
    • Multi Platform Posting
    • Analytics and Reporting
    • Multi User Accounts with different user privileges
    Read full review
    Cons
    iContact
    • Vocus can do a better job communicating with us. The representative made promises to us that I have not seen be fulfilled such as getting us national media hits through connections that he had.
    Incentivized
    Read full review
    group.one
    • [I feel] Instagram analytics are lacking
    • The free plan is not complete
    Incentivized
    Read full review
    Likelihood to Renew
    iContact
    Now that we have had the opportunity to try an enterprise wide marketing solution, I think we should look at other tools and programs that have greater flexibility and ease of use. If the tool does not happen to have PR Web then so be it. We may not see the cost savings with PR announcements but if the other tools have increased email functionality then we can part with more money on the PR side like we have in the past
    Read full review
    group.one
    No answers on this topic
    Usability
    iContact
    No answers on this topic
    group.one
    Due to the huge advancements in AI now, while I still love SocialPilot and have no intention of leaving, I'm excited and hopeful that SocialPilot is working on more AI integrations to build up this platform as a better, well-rounded tool for creators. For example, Beacons is inspirational regarding the all-in-one tools (not the same, nor a competitor, but worth checking out).
    Incentivized
    Read full review
    Support Rating
    iContact
    No answers on this topic
    group.one
    I've not had to use support
    Read full review
    Alternatives Considered
    iContact
    I've used MailChimp before to generate emails and found Vocus to be a better option because it is an overall suite providing the tools to create customizable emails as well as many other features including press releases, social media etc. Vocus is an all-in-one platform for marketing which makes things more efficient for the user by being able to handle all marketing through one outlet.
    Incentivized
    Read full review
    group.one
    Incentivized
    Read full review
    Return on Investment
    iContact
    • Much more targeted email marketing. Spam analysis helped improve our overall email performance.
    • Increased customer engagement through social media listening.
    • Scheduled emails increased email open and click-through rates by 120%!
    Incentivized
    Read full review
    group.one
    • Scheduling and posting in bulk
    • Saves time through content recycling
    • The affordable marketing solutions have promoted the business
    Incentivized
    Read full review
    ScreenShots

    SocialPilot Screenshots

    Screenshot of CalendarScreenshot of AnalyticsScreenshot of DashboardScreenshot of LibrariesScreenshot of Post ComposerScreenshot of Social Inbox