Identity Matrix vs. Opensend

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Identity Matrix
Score 0.0 out of 10
Mid-Size Companies (51-1,000 employees)
Person-level website identification for 70% of US website visitors. The platform combines lead generation, marketing analytics, and attribution into a single solution. Identity Matrix helps users to identify buyers early in the journey that are engaged with a brand, score them by ICP and engagement, and store them in a connected CRM. It also includes marketing analytics to answer questions like: What is the quality of my traffic? What does the buyer journey look…
$149
per month
Opensend
Score 9.6 out of 10
Small Businesses (1-50 employees)
Opensend is a SaaS data platform that helps website owners identify their anonymous visitors, even if they don't make purchases or fill out forms. This enables brands to retarget unknown web visitors through various channels (email, ads, postal) to increase conversions.
$500
per month per seat
Pricing
Identity MatrixOpensend
Editions & Modules
No answers on this topic
Tier 1 - Direct to Consumer
$500
per month 2,000+ emails, 10-50k monthly visitors
Tier 2 - Direct to Consumer
$1000
per month 4,300+ emails, 50-150k monthly visitors
Tier 3 - Direct to Consumer
$2000
per month 9,500+ emails, 100-300k monthly visitors
Tier 1 - Business to Business
$5,988
per month 1,000 Contacts per month
Enterprise - Direct to Consumer or Business to Business
Contact Sales
Offerings
Pricing Offerings
Identity MatrixOpensend
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
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Identity MatrixOpensend
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Score 9.0 out of 10
Medium-sized Companies
Lead Forensics
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Score 9.0 out of 10
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Score 9.0 out of 10
Enterprises
Treasure Data
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Score 9.0 out of 10
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Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Identity MatrixOpensend
Likelihood to Recommend
-
(0 ratings)
9.6
(12 ratings)
Likelihood to Renew
-
(0 ratings)
8.2
(1 ratings)
Usability
-
(0 ratings)
9.5
(12 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.2
(1 ratings)
Professional Services
-
(0 ratings)
7.3
(1 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(1 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
Identity MatrixOpensend
Likelihood to Recommend
Identity Matrix
No answers on this topic
Opensend
Opensend is a very trusted data partner that identifies anonymous visitors to your site so that you can re-engage them. We were unaware just how much untapped revenue was just sitting on our site with our current site's traffic and it was extremely eye opening for us. Since installation we have added over 69k emails to our list and generated over $200k in revenue, all with this simple set-it-and-forget-it tool.
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Pros
Identity Matrix
No answers on this topic
Opensend
  • Implementation was incredibly easy, and their team did most of the work for us.
  • Team is very communicative and always willing to jump on a call to help with questions.
  • The team is also very knowledgeable and listens to my concerns while offering great suggestions.
  • The team is not overly pushy to add additional features.
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Cons
Identity Matrix
No answers on this topic
Opensend
  • Their algorithm for profile engagement could be improved. Sometimes the overall engagement of profiles sent from Opensend is rather low (to be expected). They've been great about resolving that problem, so it's really a non-issue.
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Usability
Identity Matrix
No answers on this topic
Opensend
Super easy to use and implement, great customer support, the quality of the emails that Opensend provides is much higher than that of their competitors, which helps with deliverability and revenue. IT also makes sure that we aren't sending emails to unengaged users. I've tried all of the platforms of this kind, and Opensend is the best one!
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Alternatives Considered
Identity Matrix
No answers on this topic
Opensend
I've selected Opensend between others because they're unique in their own dashboard and also the ways of identifying potential leads. It helps us clarify how big of an audience we have and also the content we're consistently posting/promoting. It's really good overall
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Return on Investment
Identity Matrix
No answers on this topic
Opensend
  • Delivers Incremental Value Through Enhanced Email Collection
  • Enables Us To Manage Down Paid Spend With Larger Owned Audiences
  • Easy Setup Negates The Need To Involve Dev and IT Teams, Saving Valuable Internal Resource Time
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ScreenShots

Identity Matrix Screenshots

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