Identity Matrix vs. Yahoo DSP

Identity Matrix

Yahoo DSP

38 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Identity Matrix	N/A	Mid-Size Companies (51-1,000 employees)	Person-level website identification for 70% of US website visitors. The platform combines lead generation, marketing analytics, and attribution into a single solution. Identity Matrix helps users to identify buyers early in the journey that are engaged with a brand, score them by ICP and engagement, and store them in a connected CRM. It also includes marketing analytics to answer questions like: What is the quality of my traffic? What does the buyer journey look…	$149 per month
Yahoo DSP	Score8 out of 10	N/A	Yahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools.	N/A

Pricing

Identity Matrix

Yahoo DSP

No answers on this topic

No answers on this topic

Pricing Offerings
Identity Matrix	Yahoo DSP
Free Trial
Yes	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	No

No setup fee

No setup fee

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Best Alternatives
	Identity Matrix	Yahoo DSP
Small Businesses	FullContact Score8 out of 10	Basis DSP Score9 out of 10
Medium-sized Companies	No answers on this topic	StackAdapt Score7.2 out of 10
Enterprises	No answers on this topic	No answers on this topic
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Identity Matrix	Yahoo DSP
Likelihood to Recommend	- (0 ratings)	7.2 (10 ratings)

User Testimonials
	Identity Matrix	Yahoo DSP
Likelihood to Recommend	Identity Matrix No answers on this topic	Yahoo! Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better. Incentivized Verified User Read full review
Pros	Identity Matrix No answers on this topic	Yahoo! Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools. Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know. Incentivized Nicholas J. Salvatore Supervisor, Programmatic Media Read full review
Cons	Identity Matrix No answers on this topic	Yahoo! Higher inventories for audience targeting Greater effectiveness in the delivery of ads, as delivery takes place in many disqualified domains More dynamism to achieve better performance in campaigns Incentivized Christian Gesú De Andrade Trillo Analista de mídia Read full review
Alternatives Considered	Identity Matrix No answers on this topic	Yahoo! Google Ad Manager is like an angel coming into your organization to save you when you've been battered, beaten, and bruised. The entire UI is a wonderful breath of fresh air. It just "works" where ONE doesn't. The costs, the learning curve, the data organization all outweigh EVERY SINGLE feature of ONE by AOL. Incentivized Verified User Read full review
Return on Investment	Identity Matrix No answers on this topic	Yahoo! AdTech helps us determine where to steer our audience, and where to project our next campaign. AdTech helps us view data based on user likes, clicks, and analyze trends among our audience. What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary. Incentivized Verified User Read full review
ScreenShots	Identity Matrix Screenshots