Impartner PRM vs. Open Loyalty

I have worked with many other PRM platforms. ImpartnerPRM is in the middle of the pack. There is still a lot of opportunity for making the platform more intuitive and automating some of the processes. However, it is better than some of the others that I have used in terms of there being better continuity between the PRM and marketing functions.

Incentivized

The scenario where Open Loyalty is better suited is with a customer that has one and only one e-commerce site or equivalent. Many customers think it would be easy to customize Open Loyalty for multiple companies, using only one installation. This is difficult to Open Loyalty since different companies will have different rules, levels of rewards, etc, and that's not easily configured on Open Loyalty. So, the price of OpenLoyalty for third-world countries is a little steep, making its acquisition possible only to large companies.

Incentivized

• Providing data in an easily digestible format.
• Intuitive workflow, really easy to learn in an afternoon.
• Cloud access feature allows for easy access on any device.

Incentivized

• Has a powerful API that makes it easy to integrate points, actions and rewards on any software
• Has a lot of experience in the loyalty realm, so every nuance and the special case is already thought of
• Allows for the implementation of loyalty programs for a number of scenarios: for consumers, employees, students, etc
• Has a well-proven solution for any POS solution out there!

Incentivized

• Training was very difficult to set up and maintain
• They show you this awesome demo environment and then you realize once you purchase the tool how much it takes to get that. At least one web designer, help from marketing, and at least a few months of dedicated work
• The most expensive tool we looked at

Incentivized

• Many customers expect Open Loyalty to have an e-commerce interface. Maybe they could build a barebones interface to satisfy the rare customer that still doesn't have a CRM o ERP or equivalent in place

Incentivized

Salesforce was too expensive for us at the time and required too much customization and internal strain at the time. We ended up choosing Salesforce over Impartner later on once our channel business was more established and we had more resources internally. Impartner was more simple and easy to deploy than Salesforce, which is why we chose it when we had fewer resources

Incentivized

Open Loyalty is way more powerful than Tango Card. Zoho CRM doesn't really stack up against OL, since it's too generic. The area where we think Open Loyalty would beat other products is scalability and customization. Open Loyalty has been tried on really large customers and the database never felt sluggish nor the web interface or the web services.

Incentivized

• I do think our lead to demo rate increased a significant percent
• We were able to communicate easily with over 1k partners that were hard to reach before

Incentivized

• My company implements OpenLoyalty, but we've seen a positive ROI for our customers, since everybody and their uncles are implementing loyalty / rewards programs in LATAM

Incentivized