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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Infobip

    Score7 out of 10
    N/AInfobip headquartered in London offers a CPaaS designed to bridge IT and Telecoms, powering enterprises with omnichannel communication and user authentication options for a global user base.N/A

    Iterable

    Score8.2 out of 10
    N/AIterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.N/A
    Pricing
    InfobipIterable
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    InfobipIterable
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    InfobipIterable
    Considered Both Products
    Infobip
    No answer on this topic
    Iterable
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    93%
    Would buy again
    103 Answers
    Delivers good value for the price
    No answers on this topic
    94%
    Delivers good value for the price
    80 Answers
    Happy with the feature set
    No answers on this topic
    92%
    Happy with the feature set
    102 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    91%
    Lived up to sales and marketing promises
    67 Answers
    Implementation went as expected
    No answers on this topic
    86%
    Implementation went as expected
    66 Answers
    Features
    InfobipIterable
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Infobip and Iterable
    Feature
    Infobip
    -
    Ratings
    Iterable
    8.1
    119 Ratings
    4% above category average
    WYSIWYG email editor00 Ratings8.9106 Ratings
    Dynamic content00 Ratings8.7113 Ratings
    Ability to test dynamic content00 Ratings8.5111 Ratings
    A/B testing00 Ratings8.6115 Ratings
    Mobile optimization00 Ratings7.9110 Ratings
    Email deliverability reporting00 Ratings6.9115 Ratings
    List management00 Ratings7.1115 Ratings
    Triggered drip sequences00 Ratings8.1102 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Infobip and Iterable
    Feature
    Infobip
    -
    Ratings
    Iterable
    5.7
    116 Ratings
    27% below category average
    Dashboards00 Ratings6.2116 Ratings
    Standard reports00 Ratings5.6114 Ratings
    Custom reports00 Ratings5.4105 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Infobip and Iterable
    Feature
    Infobip
    -
    Ratings
    Iterable
    7.0
    113 Ratings
    9% below category average
    API00 Ratings7.9102 Ratings
    Role-based workflow & approvals00 Ratings8.196 Ratings
    Customizability00 Ratings7.4103 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings4.75 Ratings
    Third-party software integrations00 Ratings7.120 Ratings
    Best Alternatives
    InfobipIterable
    Small Businesses
    Telegram
    Score8.8 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Telegram
    Score8.8 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Telegram
    Score8.8 out of 10
    Bloomreach
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    InfobipIterable
    Likelihood to Recommend
    8.0
    (2 ratings)
    8.6
    (120 ratings)
    Likelihood to Renew
    8.0
    (1 ratings)
    9.1
    (2 ratings)
    Usability
    7.0
    (1 ratings)
    9.1
    (3 ratings)
    Availability
    -
    (0 ratings)
    8.2
    (4 ratings)
    Performance
    -
    (0 ratings)
    8.2
    (4 ratings)
    Support Rating
    9.0
    (1 ratings)
    9.1
    (4 ratings)
    Online Training
    -
    (0 ratings)
    6.4
    (1 ratings)
    Implementation Rating
    8.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    7.3
    (4 ratings)
    User Testimonials
    InfobipIterable
    Likelihood to Recommend
    Infobip
    OpenMarket is well suited to support enterprise SMS at scale, with a wholesale and flexible solution. Their provisioning team is great in terms of response time, and support for their products is deeply rooted in industry and technological understanding of SMS. OpenMarket would not be well suited for small companies just starting to test the waters with SMS in a low barrier way.
    Incentivized
    Read full review
    Iterable
    - Scalability: as I mentioned, Stayforlong serves more than 3 Million travellers in 40 markets and 32 languages. We managed to build a robust CRM strategy with only 2 members on the CRM team, which helped us expand the channels with a really small, lean team. - Real-time relevance: for us, having the latest available offer is a must; we need to offer the rooms that are available in real time, because the inventory is live.
    Incentivized
    Read full review
    Pros
    Infobip
    • Trans SMS
    • WhatsApp for Business
    • Marketing automation
    • Dashboards
    • Great Customer Success team
    Incentivized
    Read full review
    Iterable
    • Customer Journey creation - the platform easily creates a visual path for the marketing team to curate messaging based around timing, channel, behavior as well as add split testing logic and exit criteria so we target only the audiences we want.
    • Customer Success - one of the best teams I've ever had the pleasure of working with. I'm able to move so much quicker because they really create a helpful partnership.
    • Audience segmentation, the platform is easy to work with even if you're a first time user, they do a great job of visually showing the logic and the and/or/none type rules.
    Incentivized
    Read full review
    Cons
    Infobip
    • OpenMarket does most things well. One thing they are missing is MMS capabilities on text enabled long numbers.
    • The portal for entering shortcode program briefs is kind of clunky, it would be nice is account managers took the Word document and imported it into the tool for clients.
    Incentivized
    Read full review
    Iterable
    • In-app channel, although it works, has some shortcomings in UI functionality or system backend logic, which suggests it is built on an email send-out architecture.
    • Drag and drop editor has its own limitations - it isn't perfect. You can't create some basic designs.
    Incentivized
    Read full review
    Likelihood to Renew
    Infobip
    Best customer success team. Newer channels to reach customers are quickly worked upon and implemented faster. Transparency with billing
    Incentivized
    Read full review
    Iterable
    Its a robust platform that can serve complex business needs. Current and futures. It tries to adapt an newest trends and has good CS and CSM specialists.
    Incentivized
    Read full review
    Usability
    Infobip
    Infobip gradually introduces things sometimes which is difficult to implement
    Incentivized
    Read full review
    Iterable
    Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.
    Incentivized
    Read full review
    Reliability and Availability
    Infobip
    No answers on this topic
    Iterable
    Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
    Incentivized
    Read full review
    Performance
    Infobip
    No answers on this topic
    Iterable
    The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
    Incentivized
    Read full review
    Support Rating
    Infobip
    - always available to provide support - don't have to raise tickets which goes in constant loop of not getting answered
    Incentivized
    Read full review
    Iterable
    I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
    Incentivized
    Read full review
    Implementation Rating
    Infobip
    A strong roadmap involving key stakeholders can help move things faster. Be clear with volume commitments for delivery channels.
    Incentivized
    Read full review
    Iterable
    No answers on this topic
    Alternatives Considered
    Infobip
    As a top tier aggregator, OpenMarket requires contracts to utilize their services, whereas other SaaS providers allow users to signup and start sending within a shorter amount of time. The benefit of using OpenMarket is the relationship, and the SLAs in availability they maintain. Other aggregators offer equal levels of service, so there are other shops in town selling the same thing with the same reliability.
    Incentivized
    Read full review
    Iterable
    My understanding is that Mailchimp has evolved a lot since we moved to Iterable 4 years ago, so any comparison is legacy. Keeping that in mind, Iterable is far more sophisticated, especially the journey builder, personalised STO by user and segmentation.
    Incentivized
    Read full review
    Scalability
    Infobip
    No answers on this topic
    Iterable
    We've definitely tested scalability, and it's no line - it works. The process is pretty easy. Most of the times it goes off without a hitch. Any time we do encounter issues, our support team is quick to get on the job and very communicative as they work us through a successful launch.
    Incentivized
    Read full review
    Return on Investment
    Infobip
    • OpenMarket has had a positive effect on our business in terms of providing a low-cost bulk SMS and MMS solution.
    • We are able to provide enterprise level SMS services in a reliable and cost-effective way.
    • Our business objective to have high availability, and connections with top tier aggregators is supported by our relationship with OpenMarket.
    Incentivized
    Read full review
    Iterable
    • I do not have hard numbers, as I am not in the department that deals with those kinds of quantifications of impact. However, I do believe the use of Iterable has been a positive thing for us in providing more comprehensive data that is useful when dealing with customer tickets.
    Incentivized
    Read full review
    ScreenShots