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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Informatica MDM & 360 Applications

    Score5.5 out of 10
    N/AInformatica MDM is an enterprise master data management solution that competes directly with IBM's InfoSphere and Oracle's Siebel UCM product.Informatica MDM and the company's 360 applications present a multidomain solution with flexibility to support any master data domain and relationship—whether on-premises, in the cloud, or both.N/A

    TapClicks

    Score8 out of 10
    N/ATapClicks is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. TapClicks has delivered over 1,000,000 dashboards to over 5,000 brands and over 500 media companies and agencies worldwide. The TapClicks platform leverages over 150 native API…N/A
    Pricing
    Informatica MDM & 360 ApplicationsTapClicks
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Informatica MDM & 360 ApplicationsTapClicks
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—TapClicks offers a subscription on a month-to-month basis. We offer multiple packages catered to your needs. Try us out for free, no credit card required.
    More Pricing Information
    Community Pulse
    Informatica MDM & 360 ApplicationsTapClicks
    Considered Both Products
    Informatica
    No answer on this topic
    TapClicks
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    14 Answers
    No answers on this topic
    Delivers good value for the price
    93%
    Delivers good value for the price
    14 Answers
    No answers on this topic
    Happy with the feature set
    94%
    Happy with the feature set
    15 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    87%
    Lived up to sales and marketing promises
    13 Answers
    No answers on this topic
    Implementation went as expected
    79%
    Implementation went as expected
    11 Answers
    No answers on this topic
    Best Alternatives
    Informatica MDM & 360 ApplicationsTapClicks
    Small Businesses
    No answers on this topic
    Agency Analytics
    Score8.9 out of 10
    Medium-sized Companies
    No answers on this topic
    Supermetrics
    Score9.7 out of 10
    Enterprises
    SAP Master Data Governance
    Score8 out of 10
    TrackMaven
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Informatica MDM & 360 ApplicationsTapClicks
    Likelihood to Recommend
    9.0
    (20 ratings)
    9.0
    (27 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    9.1
    (1 ratings)
    Usability
    9.0
    (1 ratings)
    9.0
    (2 ratings)
    Support Rating
    9.0
    (2 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Informatica MDM & 360 ApplicationsTapClicks
    Likelihood to Recommend
    Informatica
    It is a robust software with great management and data model. It can be difficult to learn how to use and deploy the first time but the mapping and features work very well and have optimized our productivity and cost savings. We can customize reports, create rules and integrate with other applications. Overall I recommend it.
    Incentivized
    Read full review
    TapClicks
    For advertising agencies and marketing departments looking to aggregate and consolidate marketing, advertising, and website analytics performance data into one centralized platform, TapClicks is a market-leading solution. TapClicks provides customizable modules, charts, and graphs to make visual sense of your data. TapClicks is designed for organizations that are trying to import reporting data across multiple marketing, advertising, and web analytics platforms. It probably does not makes sense to license TapClicks if you are just getting started with your digital marketing and are only utilizing 1 or 2 third-party platforms that TapClicks has an API connection with, it's probably premature for your organization to invest in TapClicks.
    Incentivized
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    Pros
    Informatica
    • This program raises us to a professional level where we have better versatility to control all the media of my work and have a correct response for each scenario.
    • It is essential to be right about the destination and development of my data, Informatica MDM is here to simplify all these processes for its users.
    Incentivized
    Read full review
    TapClicks
    • Customizable dashboards: these are easy to set-up and manage and tell a powerful story. We appreciate that they can be exported.
    • Import Wizard: it's very important that we are able to include custom data points in our reports through the Import Wizard. After a short learning curve, we are not importing data on a weekly basis for a comprehensive report that not only shows marketing trends, but the business results too.
    • Groups and Clusters: The ability to manage client groups and clusters has been vital to how we report out to the client.
    Incentivized
    Read full review
    Cons
    Informatica
    • It is unfortunate how this program has a couple of limitations in terms of insertions; it does not have the ability to agglomerate and archive the data in real-time by groups.
    • To have automation functions, the program is very limited in performing one task at a time, compared to other systems that perform functions simultaneously.
    Incentivized
    Read full review
    TapClicks
    • The support team sometimes isn't very responsive, and I can go a week without hearing from the TapClicks team on an open issue.
    • I would love to have the categories feature enhanced so that I could combine several services, and be able to break out reporting by the flights/adgroups/lineitems within those services.
    • I would love for the custom dashboards that are created to be integrated into reporting so that, for example, I could use the Categories dashboard as the title page of an exported report.
    Incentivized
    Read full review
    Likelihood to Renew
    Informatica
    Supporting well in managing our huge customer base and managing the customer hierarchies well aligned with transactional processes
    Incentivized
    Read full review
    TapClicks
    TapClicks is a must have for our agency clients
    Incentivized
    Read full review
    Usability
    Informatica
    Strong Customer MDM capabilities for de-duplication, merging, golden record, exposing customer master data. Strong Integration capabilities
    Incentivized
    Read full review
    TapClicks
    TapClicks provides an array of on-demand training videos coupled with account management support to help your organization get up and running. That being said, TapClicks integrates with hundreds of marketing, advertising, CRM, and website analytics third-party platforms, so depending on how many integrations you want to activate, it can be a steep learning curve. Overall, we like the usability of the product.
    Incentivized
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    Support Rating
    Informatica
    I'm not sure since I never used support. My colleagues never had any issues with it, therefore my rating would be an 8 with a certain range of uncertainty.
    Read full review
    TapClicks
    Our organization experienced a very thorough onboarding process that helped us get up and running with TapClicks. It's pretty easy to integrate or "connect" with other platforms. We have developed a long-term relationship with our Account Manager at TapClicks and we really value her support. In today's world, most technology companies change your Account Manager seemingly almost every year, but that has not been the case with TapClicks.
    Incentivized
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    Implementation Rating
    Informatica
    The integrator did a fair job and even though Business Change Management was complex, it was well concluded on time
    Incentivized
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    TapClicks
    No answers on this topic
    Alternatives Considered
    Informatica
    Informatica MDM has proven it's worth in the organization by driving the revenue growth. It saves our lot of time by filtering out duplicate values and helps in solving critical business problems. It is very helpful when we deal with a lot of data. Apart from this we can populate data on various third party integration which is most useful case
    Incentivized
    Read full review
    TapClicks
    The companies I interviewed are either limited in the number of APIs built with the data source, especially with DFP. Some of them charge us cloud storage fees. TapClicks came in with enthusiasm and so far they have helped us jump start the building of dashboards for our clients.
    Incentivized
    Read full review
    Return on Investment
    Informatica
    • I cannot speak to this for 2 reasons. 1. I am not privy to the financials associated with this implementation or the previous one. 2. We have not hit our 'go-live' for this implementation yet to compare it's performance to our previous solution.
    Incentivized
    Read full review
    TapClicks
    • Greater efficiencies in providing reports to our clients
    • Great reporting features to sell when we're trying to close new business as an agency
    • Ability to resell and add margin to our investment
    • Automated reporting for our clients which saves our team time
    Incentivized
    Read full review
    ScreenShots

    TapClicks Screenshots

    Screenshot of Connect to over 100 servicesScreenshot of Easy set upScreenshot of Custom color themes and easy configurabilityScreenshot of Send automatic email reports in any formatScreenshot of Add a custom logo or customer brandingScreenshot of Margin/Markup capabilities