Likelihood to Recommend Intellimize has done a great job of targeting our highest trafficked pages. For a demand generation organization it helps provide a lot value for places like the homepage or various high value funnels. Where Intellimize falls short is where we have a specific technology stack that often causes issues for us being able to run tests at scale because some experiments break or fail to run. Please do yourself a favor and evaluate this tool with your development team before purchasing. Single Page Applications do have re-rendering issues given some experiments which lead to run-time issues that need to be heavily QA'd before launch. For teams that are ecommerce or have a typical technology stack (e.g. wordpress and static pages), then Intellimize will probably work without any issues.
Read full review B2B website optimization is where Mutiny shines. However, you would need a certain level of traffic to justify the investment. Mutiny currently does not support outside the web like in-app and it's also not made for B2C. There are other experimentation tools out there that are a better fit for those areas.
Read full review Pros CSM and Engineering resources are available with Intellimize and allows us to spend more time thinking about new ideas to implement. AI/Machine Learning allows winning personalizations to continually run or switch between variants for users that may convert better based on firmographic data The CSM is a wonderful collaborator and acts as a liaison between Intellimize's engineering team. With their help, I am able to better refine my own testing roadmap. Read full review B2B Personalization. Many out-of-the-box audience segmentation options as well as integration options with tools like 6sense, Clearbit, Salesforce, Marketo, HubSpot, and Segment. No need for engineering resources. Their simple, yet powerful visual experience editor as well as out-of-the-box functionalities like banners, side pops, survey modals and exit-intent modals let you create experiences without engineering. Segment analyzer. They automatically suggest to you which segments have a high potential for improvement and recommend you a playbook from another Mutiny client to execute on successful use cases. Read full review Cons No WYSIWIG Editor Limited to only 5 tests a week QA of larger tests that require heavier engineering effort can often run longer than a week and can block the already limited number of tests you can run Read full review The reporting functionalities are limited and it's hard to do a deep dive. Occasional bugs but nothing too major. Their support team is great to help resolve issues quickly. Read full review Alternatives Considered Intellimize is a league above products like
VWO and
Google Optimize . Simply having the support from an external engineering team gives your web team the freedom and bandwidth to do more. The level of support for
Google Optimize is entirely limited, especially if you're using the free version of that product, and I am skeptical of paying Google for the paid version of it since the largest value of the paid version of Optimize, is to simply run more tests.
VWO has amazing heatmap and reporting, but severely lacks any Machine Learning or firmographic data. While their support is exceptional, it's not the same as having a dedicated CSM to help plan a roadmap. It's also helpful to note that
VWO ,
Google Optimize , and Intellimize have issues with single page applications. Static websites are likely to run entirely fine without issue.
Read full review Mutiny makes it much simpler to execute personalization activities and A/B tests compared to big names out there like Optimizely and
Adobe Target . The Mutiny team specifically tackled that hurdle that many marketers face when using these kinds of tools. They honed in on executing the "without the need for engineering" pieces. Note that Optimizely and Target both have WYSIWIG functionalities as well, it's just that Mutiny makes it easier to make changes, even with some AI-suggested copy recommendations. That being said, Optimizely and
Adobe Target have more advanced features for A/B testing and AI/ML decision-making.
Read full review Return on Investment Increased revenue Helped us build out many tests that had the impact of many years of learnings Contributed to more MQLs influenced Read full review Leads for our biggest target segment has more than doubled on the homepage. We were able to add 100+ leads per month through their out of box banner feature. Read full review ScreenShots