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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ipsos Synthesio

    Score8.8 out of 10
    N/ASynthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos. A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human analysis is required to validate and interpret the data. Customers are large, particularly French, brands.

    $1,200

    per month

    Planable

    Score8.5 out of 10
    N/APlanable is a social media management tool built around content collaboration and approvals. It covers planning, creation, feedback, approval, scheduling, publishing, community management, analytics, competitor benchmarking, and social listening in one workspace. Drafts render as exact previews of the finished post, feedback is left on the content itself rather than in a separate thread, and approval requirements are set per workspace. Planable was founded in 2016 and is used…

    $39

    per month per workspace

    Pricing
    Ipsos SynthesioPlanable
    Editions & Modules
    Synthesio
    $1,200.00
    per month
    Basic
    $39
    per month per workspace
    Pro
    $59
    per month per workspace
    Enterprise
    Custom
    Offerings
    Pricing Offerings
    Ipsos SynthesioPlanable
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Planable is priced per workspace, not per seat. Each workspace holds one brand or client, and every plan includes unlimited users: collaborators, reviewers, and clients can be added without increasing cost. Organizations scale by adding workspaces rather than licenses. Annual billing includes two months free on all plans and add-ons. Free trial 50 posts, with no time limit and no credit card required. The allowance is a total, not a monthly reset, so the trial ends when the 50th post is created rather than on a fixed date. X (Twitter) publishing is not available during the trial. The Analytics, Social Inbox, and Social Listening add-ons carry separate 30-day free trials on paid plans. Basic — $39 per workspace per month Entry plan for small teams with straightforward review needs. 60 posts per workspace per month 4 social pages per workspace Unlimited users 2 approval types: none and optional Feed and Calendar views 3 campaigns per workspace 10GB media storage 13 months of published post storage MCP connector included Optional approval means a post can be approved but does not have to be before it publishes. Teams that need publishing blocked until sign-off require Pro. Pro — $59 per workspace per month Most common plan for agencies and in-house teams running client or stakeholder approval. Everything in Basic, plus: 150 posts per workspace per month 10 social pages per workspace Required approval, in addition to none and optional — content cannot be scheduled or published until at least one approver signs off Grid view, in addition to Feed and Calendar 10 campaigns per workspace 50GB media storage Public API access Chat support Enterprise — custom pricing For organizations with formal review chains, multiple brands, or procurement and security requirements. Everything in Pro, plus: Unlimited posts Multi-level approvals: sequential stages with designated approvers at each one List view, in addition to Feed, Calendar, and Grid Unlimited campaigns 100GB media storage 24 months of published post storage SSO Dedicated account manager and priority support Payment by bank or wire transfer Add-Ons Add-ons are priced per workspace and available on any plan, including Basic. They are enabled per workspace rather than account-wide, so an agency can run Analytics on client workspaces that pay for reporting without buying it across the board. Analytics — $14 per workspace per month, or $140 per year. Cross-channel performance data, audience insights, custom reports, and Competitor Analytics. 30-day free trial. Social Inbox — $9 per workspace per month, or $90 per year. Comments and direct messages from connected channels in one inbox, with AI reply drafting. 30-day free trial. Social Listening — $99 per workspace per month, or $990 per year. Brand, competitor, and topic monitoring across eight sources with sentiment analysis and alerts. Includes 1 brand keyword, 3 topic keywords, and 3 competitor keywords per workspace. 30-day free trial. What drives cost Three variables determine spend: the number of workspaces, the monthly post volume per workspace, and which add-ons are enabled per workspace. Team size does not affect price on any plan. Planable also offers bundled discounts with SE Ranking for SEO and SE Visible for AI search visibility.
    More Pricing Information
    Features
    Ipsos SynthesioPlanable
    Publishing
    Comparison of Publishing features of Ipsos Synthesio and Planable
    Feature
    Ipsos Synthesio
    -
    Ratings
    Planable
    10.0
    1 Ratings
    20% above category average
    Content planning and scheduling00 Ratings10.01 Ratings
    Content optimization00 Ratings10.01 Ratings
    Workflow management00 Ratings10.01 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Ipsos Synthesio and Planable
    Feature
    Ipsos Synthesio
    -
    Ratings
    Planable
    10.0
    1 Ratings
    18% above category average
    Twitter00 Ratings10.01 Ratings
    Facebook00 Ratings10.01 Ratings
    LinkedIn00 Ratings10.01 Ratings
    Google+00 Ratings10.01 Ratings
    Instagram00 Ratings10.01 Ratings
    Pinterest00 Ratings10.01 Ratings
    Account management
    Comparison of Account management features of Ipsos Synthesio and Planable
    Feature
    Ipsos Synthesio
    -
    Ratings
    Planable
    10.0
    1 Ratings
    23% above category average
    Mobile access00 Ratings10.01 Ratings
    Best Alternatives
    Ipsos SynthesioPlanable
    Small Businesses
    Mention
    Score8 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Mention
    Score8 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Social Suite by Reputation.com
    Score9.4 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Ipsos SynthesioPlanable
    Likelihood to Recommend
    9.0
    (6 ratings)
    8.0
    (1 ratings)
    Likelihood to Renew
    7.0
    (2 ratings)
    -
    (0 ratings)
    Usability
    -
    (0 ratings)
    8.0
    (1 ratings)
    Support Rating
    10.0
    (1 ratings)
    1.0
    (1 ratings)
    User Testimonials
    Ipsos SynthesioPlanable
    Likelihood to Recommend
    Ipsos
    It's a very good tool. It covers every need we have for social media listening & monitoring. Bad thing is that those who were selling us the software were not much concerned about costs and were not reducing although there are a lot of market leaders like Sprinklr who are really good with compensation & value addition
    Incentivized
    Read full review
    Planable
    It needs the ability to save hashtags. Some of the other tools offer this, so I emailed Planable and asked them to consider adding it.
    Read full review
    Pros
    Ipsos
    • Synthesio has an unlimited volume, which helps us to not worry about going over budget. This helps us focus on refining our search to pull in the mentions that have the most value.
    • Synthesio has an excellent support team. They are always available to answer any questions we have.
    Incentivized
    Read full review
    Planable
    • Plan posts on multiple platforms at once
    • Approval workflow
    Read full review
    Cons
    Ipsos
    • I’d love better graphics when I pull reports.
    • The sentiment data is still inaccurate.
    • We are unable to weed out all mentions of the arena associated with the bank.
    Incentivized
    Read full review
    Planable
    • Add hashtags in the tool so you can save them for future use
    Read full review
    Likelihood to Renew
    Ipsos
    Ben Farkas was the representative that worked with us on this project, while we have been very excited with the work he provided, especially the customer service, we just did not have enough time with the product hands on to be comfortable giving it the 10 we think it deserves. As the Data tracking was done beyond our expectations and the finished product (infographic) were all excellent, we used this service to fill our need in being shorthanded to cover the data ourselves. Synthesio provided outstanding customer service, their data tracking and materials where top notch, just we lacked the hands on experience to speak to everyday use.
    Read full review
    Planable
    No answers on this topic
    Usability
    Ipsos
    No answers on this topic
    Planable
    It does what you need, but could have a bit more features for the price. $30 a month just to post things on Facebook or Instagram is a bit steep, given that that's all you can do.
    Read full review
    Support Rating
    Ipsos
    Everything we needed was handled, in many cases during the first time we used Synthesio the representative made adjustments and explained them to us, some things we did not even consider when setting up the service.
    Read full review
    Planable
    Emailed them a month ago to add hashtags, but they didn't add the functionality yet. Given that the product has stayed exactly the same since, I'm guessing the developers don't want to add this feature so I give the support a rating of 1.
    Read full review
    Alternatives Considered
    Ipsos
    I have used Meltwater, Hootsuite for the same tracking purpose. Every tool has it own pros and cons. The best way to decide is go by the reviews of the people who have actually used it. Budget is yet another factor to consider.
    Incentivized
    Read full review
    Planable
    Cheaper, however, Kontentino does have the ability to save hashtags.
    Read full review
    Return on Investment
    Ipsos
    • It has helped us understanding the on going topics on our social page quite well.
    • Really helped us in community management in due time for social accounts. Saved a lot of clicks and time as well as resources.
    • Employees feel really happy with the tool because it lets them do the work fast and securely.
    Incentivized
    Read full review
    Planable
    • Ability to post on any social media platform with 1 click. It adjusts the layout for you, pictures, adding action buttons, etc.
    Read full review
    ScreenShots

    Planable Screenshots

    Screenshot of Planable weekly content calendar in grid view showing scheduled posts with images, times, and platforms.Screenshot of Facebook analytics dashboard in Planable with follower growth, post count, impressions, and engagement trends.Screenshot of Planable interface showing comment thread with suggestions on a social media post draft for team collaboration.Screenshot of Approval settings panel in Planable showing user roles, toggle switches, and auto-scheduling option.Screenshot of Planable workspace permissions view showing team and client roles with customizable access for content collaboration.Screenshot of Track brand mentions and sentiment in one social listening dashboard.