ironSource vs. Unreal Engine

Very good to scale Android apps in US or MX. I wouldn't use it for scaling iOS Apps in Latin America as they have a very small inventory. The platform is super easy to use and start launching ads. We use it as a complement to Appsflyer.

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It's really well suited for experiential uses. Sure, games are made with it, but I'm guessing that more non-gaming assets are being made with it than anyone realizes. It's a fantastic post-production for 3d modeling tasks. It's fantastic for fast nearly photo real rendering. It's almost as good at rendering truly photo real assets now that Path Tracing is becoming mature. It's fantastic for creating background and matte plates for video and film production. There are few things that do that as well as it can. It's not well suited to modeling the initial 3d object so you really need to have something to build the 3d assets in. Hard asset modeling and creating is the one area that it's lacking. But, even if it never rises to the level to compete with 3ds Max or Maya, etc., that's ok, because it's just another tool and it does what it does so well, that modeling deficiencies can be overlooked

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• Dedicated account manager to keep things running smoothly and provide feedback weekly
• Great reach of publishers
• Large verity of ad formats

• Achieving proper depth effect of the background layer
• Walkthrough videos of any given layout can be easily prepared and made more immersive
• Creating the most detailed 3D models
• Takes very little time to produce the required renders depending on the complexity of the input

• Not enough anti-fraud controls
• Not enough inventory on small countries
• CPMs are quite expensive

• The modeling tools are getting better but have a good way to go to really be intuitive
• They are trying to bridge the gap between coders and artists and have done well but more needs to continue to happen to enable users who have little experience writing code to be able to use it effectively. It's not that this is a "room for improvement" thing per se, it's just that more of it needs to be done and I think they know that and are on it.
• It's so powerful, it's difficult to find anything else that needs improvement. It's kind of mindblowing what it's capable of.

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ironSource has more reach in the USA than other players that are focused on smaller geos. I would also say that Google is a big competitor with its DV360 and we use them as well, but ironSource is more focused on branding and Google provides more options for campaigns that have multiple objectives.

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Despite the fact that the Unreal Engine user interface took some getting used to, it was rather simple to navigate once we got the hang of it. Furthermore, Unreal Engine offers unrivalled flexibility and fine-tuning tools. Twinmotion has a slightly complicated UI as well, but the number of options for personalization and fine adjustment is limited

• It help us scale some apps.
• Sometimes it doesn't deliver at the set targets.

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• It's helped a tiny studio like mine to compete with larger and more financially sound studios.
• It gives me another product from which I can derive a revenue stream.
• Unless you are publishing a game for sale or a packaged product, UE is free to use and tinker with. You can use it to build something amazing to use in your portfolio which in turn can help you sell your skills.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info