Iterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.
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JangoMail
Score 7.5 out of 10
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JangoMail is an email marketing platform. Companies use JangoMail to send marketing emails, transactional emails, and person-to-person emails. JangoMail offers a feature-rich application, 24/7 support, inbox delivery, integration with most CRM's, reporting and a low price guarantee.
- Scalability: as I mentioned, Stayforlong serves more than 3 Million travellers in 40 markets and 32 languages. We managed to build a robust CRM strategy with only 2 members on the CRM team, which helped us expand the channels with a really small, lean team. - Real-time relevance: for us, having the latest available offer is a must; we need to offer the rooms that are available in real time, because the inventory is live.
JangoMail is only good for sending mass email and nothing more. While its interface is simple to use, it doesn't have a good amount of features attached to it. That probably explains why it's quite cheap compared to other mailing services. It's lacking features and additional functionalities. It's a cheap alternative mainly for sending mass email though, which is nice for a company that sells product to consumers like us.
Customer Journey creation - the platform easily creates a visual path for the marketing team to curate messaging based around timing, channel, behavior as well as add split testing logic and exit criteria so we target only the audiences we want.
Customer Success - one of the best teams I've ever had the pleasure of working with. I'm able to move so much quicker because they really create a helpful partnership.
Audience segmentation, the platform is easy to work with even if you're a first time user, they do a great job of visually showing the logic and the and/or/none type rules.
In-app channel, although it works, has some shortcomings in UI functionality or system backend logic, which suggests it is built on an email send-out architecture.
Drag and drop editor has its own limitations - it isn't perfect. You can't create some basic designs.
So far I haven't had any troubles, or problems with JangoMail. I'd love to just paste a WORD doc into the HTML window, but I am not going to risk having the links broken. So I preformat my copy with the long links and then insert them in the HTML window and make them look pretty.
JangoMail's "add additional fields" in the into the body of the email is not very transparent, but when you add additional features and that depth of functionally then there is going to be a higher learning curve. I have not explored all of their tutorials.....and they have a great blog to explore also.
This is not a big thing but maybe a clock could be installed to show that the email is being sent and that there is x amount of time until the "report" is ready to view. There is a no man's land time that as a user you are not sure if the mail got delivered or is being delivered.
Its a robust platform that can serve complex business needs. Current and futures. It tries to adapt an newest trends and has good CS and CSM specialists.
Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
My understanding is that Mailchimp has evolved a lot since we moved to Iterable 4 years ago, so any comparison is legacy. Keeping that in mind, Iterable is far more sophisticated, especially the journey builder, personalised STO by user and segmentation.
I selected JangoMail because I wanted to try something new. Usually I find myself using YAMM which is Yet Another Mail Merge but using a new interface was refreshing and it was also very easy to learn and use. I would definitely use it again in the future and recommend to others
We've definitely tested scalability, and it's no line - it works. The process is pretty easy. Most of the times it goes off without a hitch. Any time we do encounter issues, our support team is quick to get on the job and very communicative as they work us through a successful launch.
I do not have hard numbers, as I am not in the department that deals with those kinds of quantifications of impact. However, I do believe the use of Iterable has been a positive thing for us in providing more comprehensive data that is useful when dealing with customer tickets.
