Iterable vs. Sender

Iterable is great for delivering your email marketing activity. We've not yet added other channels (although may do soon), but others report that the cross-channel capability is strong. Iterable manages to find the sophistication to enable our ambitions, yet remain user friendly and manageable. We're on a journey from relying heavily on old-fashioned blast emails to automated CRM. Iterable has been a fantastic tool to help us along the way. I particularly enjoy the journey builder that we trigger in multiple ways, from custom events, to list schedules, and user actions.

Incentivized

If you want your emails delivered to people's inboxes instead of spam, this ain't it. Not sure if it's their fault at all or if it's just that spammers are more likely to use lower-cost products and thus ruin it for others?

• It is easy to onboard new users with building communications. The drag and drop editor is very intuitive to use.
• Allows for complex data structures on user profiles and in events. This is a key reason we onboarded to Iterable and have stayed with it.

• I am highly impressed with its Automation feature. It is very useful to get more responses out of my whole campaign.
• Its data import feature to create subscriber lists is also very advanced. It removes duplicates in my data.
• Email deliverability is very accurate.

Incentivized

• Locale management: being able to copy and past a template section/row/content from a locale to another. Also, be able to duplicate any locale to any locale. So far we can just duplicate the default locale into the rest of the locales
• Outages - I feel in the last 1 and half, more outages are happening, impacting their clients
• Image library

Incentivized

• Deliverability/open rates are extremely low compared to other providers. IE: I was getting 50-60% open rates with most providers and 6.5% with Sender.

Its a robust platform that can serve complex business needs. Current and futures. It tries to adapt an newest trends and has good CS and CSM specialists.

Incentivized

Iterable is super easy to use. I have experience with competing platforms, but Iterable is by far the most intuitive platform to use. I also really appreciate the way the product team is willing to accept product requests

Incentivized

Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.

Incentivized

The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.

Incentivized

I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.

Incentivized

When we were benchmarking CRM platforms, we analyzed many of them. Mailchimp's transactional solution, mandrill, was our previous provider, but we needed the Developer team's assistance in all our campaigns. Salesforce was a more complex platform, but it proved too complex for our Marketing team, and the price was higher. ActiveCampaign didn't have the solutions in place to support 40 different locales with the autonomy that Iterable offers.

Incentivized

Its deliverability makes it more effective than other email marketing tools. It gives more than satisfactory results. And that shows in my organization's sales revenue.

Incentivized

We've definitely tested scalability, and it's no line - it works. The process is pretty easy. Most of the times it goes off without a hitch. Any time we do encounter issues, our support team is quick to get on the job and very communicative as they work us through a successful launch.

Incentivized

• Great ROI, for the cost we're getting amazing value out of the product. We couldn't do much of our marketing without it.
• This is one of our best tools to drive customer retention. It's hard enough to get a customer to your product in the first place but Iterable helps us get those customer to keep coming back time and time again.
• Testing functionality, we've ramped up our testing with our own ML tools to pair with Iterables AI tools to power up our customer engagement strategy.

Incentivized

• Got us our first client
• Helped us run campaigns for our clients
• Can't think of anything negative really, it's all been good

Incentivized