Jekyll is great for people who aren't intimidated by editing HTML, CSS, and Markdown files, people who are on a shoestring budget, and people who want a blazing fast website. Jekyll may not be the best option for people who aren't interested in editing their websites in a text file and would rather have a WordPress-esque back-end from the beginning.
Medium is (almost entirely) human content. It covers every field and niche, as well as having Publications to either share or read about any specific topic you can think of.
We found the support desk of Medium to be really good. They are very focussed on customer service and are willing to go all out to help in every way they can. They are fast to respond and they are also very knowledgable at what they do. They know the importance of being customer-focused.
Jekyll is integrated into GitHub Pages, which made it an easy choice. Using Jekyll was also easier as there's not really a server or a database to configure and you can just get things started from day one. Running and verifying content changes locally for developers is super efficient as Jekyll runs locally, too.
There are a handful of other blogging platforms available. The biggest difference between Medium and others is how streamlined it is. It's straight to the point and is excellent at showing related content, be it your own or another users. There's no new design to navigate between posts, everything is where you expect it to be letting you focus on the post.
Good way to raise awareness of our content with @mentioned influencers
Good way to link back to your original content
Aside from publishing your own content Medium is a great news site in its own right. If you're looking for relevant industry news or other content, check in daily to see what's going on with others in your industry.