Jekyll is great for people who aren't intimidated by editing HTML, CSS, and Markdown files, people who are on a shoestring budget, and people who want a blazing fast website. Jekyll may not be the best option for people who aren't interested in editing their websites in a text file and would rather have a WordPress-esque back-end from the beginning.
If you are vanity publishing and just want to see your stuff on the web, it is very, VERY easy to get involved with. Of course, your writing is not likely to stand out if you don't have a clear plan. The more I use it, the more I like it. The user interface is extremely well-done. I kinda wish my WordPress-based blogs had editors that were that easy to use.
Medium is supported across android, iOS and the web. While it may not have all the languages supported, English is certainly an option and with a pricing model that ranges from free to $5 for a subscription, you can't go wrong whether you're a small or large business. Everything is hosted in the cloud so it is very accessible
Jekyll is integrated into GitHub Pages, which made it an easy choice. Using Jekyll was also easier as there's not really a server or a database to configure and you can just get things started from day one. Running and verifying content changes locally for developers is super efficient as Jekyll runs locally, too.
There are a handful of other blogging platforms available. The biggest difference between Medium and others is how streamlined it is. It's straight to the point and is excellent at showing related content, be it your own or another users. There's no new design to navigate between posts, everything is where you expect it to be letting you focus on the post.
Good way to raise awareness of our content with @mentioned influencers
Good way to link back to your original content
Aside from publishing your own content Medium is a great news site in its own right. If you're looking for relevant industry news or other content, check in daily to see what's going on with others in your industry.