Juicer vs. Outbrain

Juicer is great for any campaign, hashtag, or event-related website. For example, we've created this website for a friend's event (the "Pirate Summit", and it looks like this https://www.juicer.io/pirate-summit). Also, artists use it a lot, for example, Bon Jovi's official site at https://www.juicer.io/bonjovi. You can also build a lot of stuff around it, and just keep Juicer's aggregated social media feed in an iFrame. Juicer is less well suited if you want to enable actions from social media, e.g. buying a physical product. In these cases, classic e-commerce shops are better suited.

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If your client or organization is running a high volume awareness campaign, Outbrain would be a platform to diversify your mix with. Pretty low maintenance and easy to set up, you can get ads running in a few minutes. If your primary goal is conversions, there are probably better channels you can use where the targeting is a little more transparent and would likely see a higher avg conversion rate.

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• Juicer allows me the opportunity to set it and forget it so that I can use my valuable time to focus on other things.
• Juicer has allowed us to seamlessly ensure that our social media feed can be found on our website and that it will stay up to date at any given moment.

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• Website network: Outbrain provides high-quality websites in its network so that you can get a quality audience.
• Affordable pricing: The CPC offered by Outbrain is relatively cheaper than other alternatives.
• Content dashboard: The dashboard allows you to edit the content before publishing it on Outbrain's platform.

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• There might be one or two social media sources worth adding, e.g. Tripadvisor.

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• Customer Service - Speaking to a human is nearly impossible, there is no "chat" function, and no phone number immediately available. Ultimately, I've had to email a generic CS contact and wait several days before heading back.
• High Number of Guidelines - The number of guidelines one must meet before using Outbrain is much higher than any other ad platform I've used. Most of them are highly specific and not necessarily items that a website would have out-of-the-box.

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The use case is very obvious, brand awareness and low cost conversions because of its reach in billions. The platform is easy to use, well sorted and defined with good click optimized algorithms and brands can use it without hesitation. If monitored well and optimized accordingly, this can prove to be one of the best advertising channels.

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We had an account manager assigned to us, but they really didn't offer too much help outside of the financial side of things. We used the self-serve platform with mild suggestions every few weeks from our reps amounting to "spend a bit more here."

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I haven’t had the first-hand opportunity to try other platforms. Juicer was already being used on our other websites and therefore we’re now utilizing it for the Foundation.

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Here at AdRizer my personal ad sources primarily revolve around Google Ads & Outbrain. Taboola is extremely similar to Outbrain minus the fact that strategies are dictated on the account level unlike by campaign with Outbrain

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• It's very quick to deploy, so no IT/development costs (except putting in a small javascript, which takes 5 minutes).
• Definitely positive ROI, it's much cheaper than other solutions which can cost some times 10x as much.

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• None. My perspective is that further testing is needed as well as additional tracking capabilities applied to be able to assess value. However, it's a CPC model and relatively inexpensive in regards to additional reach, especially if it's packaged in with an Earned media push into the marketplace.

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