Kantar Research Services vs. SurveySparrow

Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Well getting surveys from clients is a hectic job (as a user we all ignore surveys all the time ) SurveySparrow comes to the rescue and provides links to forward your survey on WhatsApp, email, and so many options. You can create a copy of the survey which you created and that is very time efficient. Suppose you have 3 clients and you give them the same service you can add a variable that will simply change the name of the client and the rest of the survey stays the same no need to create a different survey, mega time saver.

• There studies provide brand insights in the most particular way.
• They also help in media planning & measuring their effectiveness.
• Helps in building brands.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Creating and sending surveys is very easy and intuitive, no instructions needed. The interface is clean and inviting.
• The mobile-first interface greatly increases response rates form my experience. Filling out a survey is like text messaging on your phone.
• Surveys are more conversational in tone rather than an answer to the question style of the survey most other companies offer.
• The feature set is not as robust as some other survey software but its simplicity makes it easy to use all around.
• Customer support is very responsive.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• The platform can be confusing to navigate at times; UX could be simplified.
• Ability to utilize more competitive datasets would be helpful.
• Sometimes takes a while to return data and build out full insights.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Add custom CSS for Premium plan.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

User-friendly data is easy to analyze with simple tools. The customer service team is also very helpful, easy to create the survey in less than 5 minutes, engage with your clients on all possible platforms.

The support team is just a call away and also provides email support.

Easy to use, better pricing, deeper understanding.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

We originally used Survey Monkey but found customer support to be unresponsive when we needed it and also the style of surveys you could create were bland and boring, leading to lower response rates. We chose Survey Sparrow for their mobile-first and chat-style survey interface because we have a mobile audience and have found they prefer this style of survey better.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Very simple and intuitive interface.
• Easy to set-up and use - pays off quickly.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info