KeywordSpy vs. Moz Link Explorer

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
KeywordSpy
Score 9.0 out of 10
N/A
N/AN/A
Moz Link Explorer
Score 7.8 out of 10
N/A
Link Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site. Moz was acquired by iContact in June, 2021.
$99
per month
Pricing
KeywordSpyMoz Link Explorer
Editions & Modules
No answers on this topic
Moz Pro
$99
per month
Moz Link Explorer
Free
Offerings
Pricing Offerings
KeywordSpyMoz Link Explorer
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
KeywordSpyMoz Link Explorer
SEO
Comparison of SEO features of Product A and Product B
KeywordSpy
7.7
1 Ratings
1% below category average
Moz Link Explorer
8.1
8 Ratings
4% above category average
Keyword analysis9.01 Ratings8.35 Ratings
Backlink management5.01 Ratings9.07 Ratings
SERP ranking tracking9.01 Ratings8.36 Ratings
Page grader4.01 Ratings7.55 Ratings
Competitive analysis9.01 Ratings9.08 Ratings
Site audit / diagnostics9.01 Ratings8.56 Ratings
Task management9.01 Ratings6.06 Ratings
Site recommendations00 Ratings8.05 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
KeywordSpy
6.0
1 Ratings
23% below category average
Moz Link Explorer
7.5
7 Ratings
1% below category average
Local SEO9.01 Ratings8.36 Ratings
Social SEO3.01 Ratings7.55 Ratings
Mobile SEO3.01 Ratings7.55 Ratings
Global SEO9.01 Ratings6.54 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
KeywordSpy
8.0
1 Ratings
5% below category average
Moz Link Explorer
7.2
5 Ratings
15% below category average
Multi-domain support9.01 Ratings5.55 Ratings
Integration with web analytics tools7.01 Ratings9.04 Ratings
Best Alternatives
KeywordSpyMoz Link Explorer
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.5 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.5 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.9 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KeywordSpyMoz Link Explorer
Likelihood to Recommend
9.0
(1 ratings)
8.0
(9 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
7.6
(2 ratings)
User Testimonials
KeywordSpyMoz Link Explorer
Likelihood to Recommend
KeywordSpy
KeywordSpy is appropriate for most Internet Market research companies. I would not suggest it for a corporate marketing department unless it's a company with a very larger budget. This is also not a tool for small freelancers even though there is a free option, to get the best benefit of KeywordSpy it's best to use most of its features and options and this can get pricey.
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iContact
It is helpful if you are trying to understand where a site stands in terms of the links coming to it from different websites. It is less helpful in terms of providing specific actions or steps to take to get more links. However, it is a part of a larger Moz package so other areas provide information that can help there.
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Pros
KeywordSpy
  • track and give details on specified Keyword
  • Determine competitors within a specified Keyword
  • Advise other keyword competitors may be targeting
  • provided competitive information regarding the targeted keyword e.g copies of an ad campaign
  • Allow very deep and granular keyword research and competitive research re the domains and targeted keyword
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iContact
  • Moz Link Explorer has a straightforward and easy to use interface. It’s very simple to navigate and understand the data.
  • The anchor text tool gives you an idea of the most widely used anchor texts other websites use when linking to your site. It can raise a red flag when too many sites are linking to you using exact match keyword anchor texts.
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Cons
KeywordSpy
  • Broaden its user access
  • Sometimes the results volume can be over whelming, maybe a summary tool could be provided?
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iContact
  • You need to subscribe to Moz Pro to get all features, which is pricey if you aren’t using the tool regularly.
  • I’ve found that competitor tools give larger lists of inbound links.
  • You’ll need some understanding of how SEO works to maximize the tool. Would non-SEO specialists understand the difference between domain authority and page authority, or the difference between follow back, and non-follow backlinks? Moz offers lots of training resources, but it takes time to learn what you need.
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Likelihood to Renew
KeywordSpy
No answers on this topic
iContact
No renewal is necessary with the free version!
Read full review
Support Rating
KeywordSpy
No answers on this topic
iContact
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
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Alternatives Considered
KeywordSpy
Most SEO and market research tools offer what KeywordSpy has but are not as detailed and in one place. Consequently, where you can do everything at KeywordSpy, with other tools you find you have to purchase multiple tools or subscriptions from different providers which also don't integrate with each other. KeywordSpy makes your research easier and more efficient.
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iContact
Ahrefs is much more comprehensive than Open Site Explorer. If you are in need of a deep backlink analysis there are better options out there for your money. If you need a quick look at the state of a client's backlink profile than OSE is for you. It will give you the top metrics you are looking for and then some. I find OSE to be more user-friendly than competitors
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Return on Investment
KeywordSpy
  • Can get pricey because of its pricing model
  • Applicable to a limited geographical clientele, therefore, restricting service access or subscribers
  • powerful SEO and competitive research tool, therefore, giving the use significant competitive advantages from the data outputs
  • Allows you to track keyword and domains and therefore a time saver
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iContact
  • This has allowed me to bring more traffic to our website.
  • This has increased our clients.
  • This has increased our Domain Authority over 10.
Read full review
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