Moz Link Explorer

It is helpful if you are trying to understand where a site stands in terms of the links coming to it from different websites. It is less helpful in terms of providing specific actions or steps to take to get more links. However, it is a part of a larger Moz package so other areas provide information that can help there.

Incentivized

• Moz Link Explorer has a straightforward and easy to use interface. It’s very simple to navigate and understand the data.
• The anchor text tool gives you an idea of the most widely used anchor texts other websites use when linking to your site. It can raise a red flag when too many sites are linking to you using exact match keyword anchor texts.

Incentivized

• You need to subscribe to Moz Pro to get all features, which is pricey if you aren’t using the tool regularly.
• I’ve found that competitor tools give larger lists of inbound links.
• You’ll need some understanding of how SEO works to maximize the tool. Would non-SEO specialists understand the difference between domain authority and page authority, or the difference between follow back, and non-follow backlinks? Moz offers lots of training resources, but it takes time to learn what you need.

Incentivized

No renewal is necessary with the free version!

I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.

Incentivized

Ahrefs is much more comprehensive than Open Site Explorer. If you are in need of a deep backlink analysis there are better options out there for your money. If you need a quick look at the state of a client's backlink profile than OSE is for you. It will give you the top metrics you are looking for and then some. I find OSE to be more user-friendly than competitors

Incentivized

• This has allowed me to bring more traffic to our website.
• This has increased our clients.
• This has increased our Domain Authority over 10.

Incentivized