TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    KeywordSpy

    Score9 out of 10
    N/AN/AN/A

    WordTracker

    Score7.5 out of 10
    N/AN/AN/A
    Pricing
    KeywordSpyWordTracker
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    KeywordSpyWordTracker
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    KeywordSpyWordTracker
    SEO
    Comparison of SEO features of KeywordSpy and WordTracker
    Feature
    KeywordSpy
    7.7
    1 Ratings
    0% above category average
    WordTracker
    8.0
    3 Ratings
    4% above category average
    Keyword analysis9.01 Ratings8.03 Ratings
    Backlink management5.01 Ratings4.01 Ratings
    SERP ranking tracking9.01 Ratings9.01 Ratings
    Page grader4.01 Ratings9.01 Ratings
    Competitive analysis9.01 Ratings8.01 Ratings
    Site audit / diagnostics9.01 Ratings9.01 Ratings
    Task management9.01 Ratings9.01 Ratings
    Site recommendations00 Ratings8.01 Ratings
    SEO Channels
    Comparison of SEO Channels features of KeywordSpy and WordTracker
    Feature
    KeywordSpy
    6.0
    1 Ratings
    23% below category average
    WordTracker
    7.8
    2 Ratings
    3% above category average
    Local SEO9.01 Ratings1.02 Ratings
    Social SEO3.01 Ratings10.01 Ratings
    Mobile SEO3.01 Ratings10.01 Ratings
    Global SEO9.01 Ratings10.01 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of KeywordSpy and WordTracker
    Feature
    KeywordSpy
    8.0
    1 Ratings
    5% below category average
    WordTracker
    8.5
    1 Ratings
    1% above category average
    Multi-domain support9.01 Ratings8.01 Ratings
    Integration with web analytics tools7.01 Ratings9.01 Ratings
    Best Alternatives
    KeywordSpyWordTracker
    Small Businesses
    Serpstat
    Score10 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KeywordSpyWordTracker
    Likelihood to Recommend
    9.0
    (1 ratings)
    8.0
    (6 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.9
    (3 ratings)
    User Testimonials
    KeywordSpyWordTracker
    Likelihood to Recommend
    KeywordSpy
    KeywordSpy is appropriate for most Internet Market research companies. I would not suggest it for a corporate marketing department unless it's a company with a very larger budget. This is also not a tool for small freelancers even though there is a free option, to get the best benefit of KeywordSpy it's best to use most of its features and options and this can get pricey.
    Incentivized
    Read full review
    WordTracker
    To get a quick handle on keyword metrics and ideas, this tool really is idea. It is sooooooo much easier to work with than Semrush, which does a lot and is organized, on the whole, rather poorly.
    Incentivized
    Read full review
    Pros
    KeywordSpy
    • track and give details on specified Keyword
    • Determine competitors within a specified Keyword
    • Advise other keyword competitors may be targeting
    • provided competitive information regarding the targeted keyword e.g copies of an ad campaign
    • Allow very deep and granular keyword research and competitive research re the domains and targeted keyword
    Incentivized
    Read full review
    WordTracker
    • Over the years I have learned that WordTracker's KEI is particularly good at revealing a keyword's relative value.
    • WordTracker finds related search terms which helps us develop a more comprehensive keyword strategy.
    • WordTracker also enables practical sorting across columns which helps us select competitive keywords quickly.
    • We use WordTracker frequently in our first phases of keyword research and have found it to be very solid.
    • This tool provides us with data to support our recommendations for changes that may need to be made to be successful in the SERPs and is also helpful in explaining our overall strategy to our clients.
    Incentivized
    Read full review
    Cons
    KeywordSpy
    • Broaden its user access
    • Sometimes the results volume can be over whelming, maybe a summary tool could be provided?
    Incentivized
    Read full review
    WordTracker
    • More accurate impression rate per phrase - even if a phrase gets only 15 impressions a month, those impressions might be valuable customers/sales.
    • Pricing could be more affordable
    • Better explore keywords that indicate a customer is ready to purchase
    Incentivized
    Read full review
    Likelihood to Renew
    KeywordSpy
    No answers on this topic
    WordTracker
    • Good bang for the buck.
    • Makes the work flow easier by being able to extract data faster.
    • Quick for my team to learn how to use.
    • Lots of data. Really really lots of data.
    • Good for general SEM and SEO work. Nice overall for nationwide campaigns. Since we are not uber local, no worries on the lack of the data there
    Read full review
    Alternatives Considered
    KeywordSpy
    Most SEO and market research tools offer what KeywordSpy has but are not as detailed and in one place. Consequently, where you can do everything at KeywordSpy, with other tools you find you have to purchase multiple tools or subscriptions from different providers which also don't integrate with each other. KeywordSpy makes your research easier and more efficient.
    Incentivized
    Read full review
    WordTracker
    I only use WordTracker, rather than the old Google keyword research tool. In my experience, WordTracker is the best keyword analysis tool because it's easy to understand, use, and find the information for which you are looking. I also think WordTracker is the most well known and trusted amongst its competitors
    Incentivized
    Read full review
    Return on Investment
    KeywordSpy
    • Can get pricey because of its pricing model
    • Applicable to a limited geographical clientele, therefore, restricting service access or subscribers
    • powerful SEO and competitive research tool, therefore, giving the use significant competitive advantages from the data outputs
    • Allows you to track keyword and domains and therefore a time saver
    Incentivized
    Read full review
    WordTracker
    • WordTracker helped come up with strong keywords for Search Ads which increased click throughs
    • Helped maximize the keywords used on client websites and improve the quality of leads coming through
    Read full review
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