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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Klaviyo

    Score8.3 out of 10
    N/AKlaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…

    $20

    per month

    Sugar Sell (SugarCRM)

    Score9 out of 10
    N/ASugar Sell from SugarCRM is a collaborative CRM, allowing users to track and monitor activities, map each customer’s journey. Sugar Sell replaces former editions of the SugarCRM product, including the SugarCRM Community Edition, the open source edition, which is discontinued.

    $19

    per month per user (3 users minimum, billed annually)

    Pricing
    KlaviyoSugar Sell (SugarCRM)
    Editions & Modules
    No answers on this topic
    Essentials
    $19
    per month (billed annually) per user (3 user minimum, 9 user maximum)
    Standard
    $59
    per month (billed annually) per user (10 User Minimum)
    Advanced
    $85
    per month (billed annually) per user (10 user minimum)
    Premier
    $135
    per month (billed annually) per user (10 user minimum)
    Offerings
    Pricing Offerings
    KlaviyoSugar Sell (SugarCRM)
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing—
    More Pricing Information
    Community Pulse
    KlaviyoSugar Sell (SugarCRM)
    Considered Both Products
    Klaviyo
    No answer on this topic
    SugarCRM
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    115 Answers
    70%
    Would buy again
    7 Answers
    Delivers good value for the price
    96%
    Delivers good value for the price
    107 Answers
    86%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    97%
    Happy with the feature set
    117 Answers
    80%
    Happy with the feature set
    8 Answers
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    104 Answers
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    105 Answers
    80%
    Implementation went as expected
    4 Answers
    Features
    KlaviyoSugar Sell (SugarCRM)
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Klaviyo and Sugar Sell (SugarCRM)
    Feature
    Klaviyo
    8.4
    134 Ratings
    8% above category average
    Sugar Sell (SugarCRM)
    -
    Ratings
    WYSIWYG email editor8.4120 Ratings00 Ratings
    Dynamic content8.2126 Ratings00 Ratings
    Ability to test dynamic content7.6118 Ratings00 Ratings
    Landing pages8.02 Ratings00 Ratings
    A/B testing8.3120 Ratings00 Ratings
    Mobile optimization8.6129 Ratings00 Ratings
    Email deliverability reporting8.7132 Ratings00 Ratings
    List management8.6132 Ratings00 Ratings
    Triggered drip sequences8.8118 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Klaviyo and Sugar Sell (SugarCRM)
    Feature
    Klaviyo
    7.6
    103 Ratings
    4% below category average
    Sugar Sell (SugarCRM)
    -
    Ratings
    Lead nurturing automation8.298 Ratings00 Ratings
    Lead scoring and grading7.150 Ratings00 Ratings
    Data quality management7.860 Ratings00 Ratings
    Automated sales alerts and tasks7.253 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Klaviyo and Sugar Sell (SugarCRM)
    Feature
    Klaviyo
    8.2
    47 Ratings
    8% above category average
    Sugar Sell (SugarCRM)
    -
    Ratings
    Calendaring8.247 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Klaviyo and Sugar Sell (SugarCRM)
    Feature
    Klaviyo
    7.8
    129 Ratings
    4% above category average
    Sugar Sell (SugarCRM)
    -
    Ratings
    Dashboards8.1129 Ratings00 Ratings
    Standard reports7.7125 Ratings00 Ratings
    Custom reports7.585 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Klaviyo and Sugar Sell (SugarCRM)
    Feature
    Klaviyo
    8.1
    107 Ratings
    6% above category average
    Sugar Sell (SugarCRM)
    -
    Ratings
    API8.4100 Ratings00 Ratings
    Role-based workflow & approvals8.255 Ratings00 Ratings
    Customizability7.374 Ratings00 Ratings
    Integration with Salesforce.com8.320 Ratings00 Ratings
    Third-party software integrations8.150 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of Klaviyo and Sugar Sell (SugarCRM)
    Feature
    Klaviyo
    -
    Ratings
    Sugar Sell (SugarCRM)
    4.8
    33 Ratings
    48% below category average
    Customer data management / contact management00 Ratings5.032 Ratings
    Workflow management00 Ratings6.028 Ratings
    Territory management00 Ratings6.026 Ratings
    Opportunity management00 Ratings7.026 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings7.029 Ratings
    Contract management00 Ratings3.026 Ratings
    Quote & order management00 Ratings4.024 Ratings
    Interaction tracking00 Ratings3.030 Ratings
    Channel / partner relationship management00 Ratings2.025 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Klaviyo and Sugar Sell (SugarCRM)
    Feature
    Klaviyo
    -
    Ratings
    Sugar Sell (SugarCRM)
    2.3
    24 Ratings
    108% below category average
    Case management00 Ratings3.024 Ratings
    Call center management00 Ratings2.019 Ratings
    Help desk management00 Ratings2.017 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Klaviyo and Sugar Sell (SugarCRM)
    Feature
    Klaviyo
    -
    Ratings
    Sugar Sell (SugarCRM)
    5.5
    25 Ratings
    34% below category average
    Lead management00 Ratings6.022 Ratings
    Email marketing00 Ratings5.023 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Klaviyo and Sugar Sell (SugarCRM)
    Feature
    Klaviyo
    -
    Ratings
    Sugar Sell (SugarCRM)
    3.0
    28 Ratings
    88% below category average
    Task management00 Ratings4.026 Ratings
    Billing and invoicing management00 Ratings3.018 Ratings
    Reporting00 Ratings2.024 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Klaviyo and Sugar Sell (SugarCRM)
    Feature
    Klaviyo
    -
    Ratings
    Sugar Sell (SugarCRM)
    3.3
    28 Ratings
    79% below category average
    Forecasting00 Ratings3.024 Ratings
    Pipeline visualization00 Ratings2.025 Ratings
    Customizable reports00 Ratings5.027 Ratings
    Customization
    Comparison of Customization features of Klaviyo and Sugar Sell (SugarCRM)
    Feature
    Klaviyo
    -
    Ratings
    Sugar Sell (SugarCRM)
    5.5
    29 Ratings
    33% below category average
    Custom fields00 Ratings6.029 Ratings
    Custom objects00 Ratings5.026 Ratings
    Scripting environment00 Ratings6.019 Ratings
    API for custom integration00 Ratings5.025 Ratings
    Security
    Comparison of Security features of Klaviyo and Sugar Sell (SugarCRM)
    Feature
    Klaviyo
    -
    Ratings
    Sugar Sell (SugarCRM)
    5.5
    27 Ratings
    42% below category average
    Single sign-on capability00 Ratings5.021 Ratings
    Role-based user permissions00 Ratings6.026 Ratings
    Social CRM
    Comparison of Social CRM features of Klaviyo and Sugar Sell (SugarCRM)
    Feature
    Klaviyo
    -
    Ratings
    Sugar Sell (SugarCRM)
    3.0
    19 Ratings
    86% below category average
    Social data00 Ratings3.019 Ratings
    Social engagement00 Ratings3.016 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Klaviyo and Sugar Sell (SugarCRM)
    Feature
    Klaviyo
    -
    Ratings
    Sugar Sell (SugarCRM)
    4.5
    19 Ratings
    50% below category average
    Marketing automation00 Ratings5.019 Ratings
    Compensation management00 Ratings4.013 Ratings
    Platform
    Comparison of Platform features of Klaviyo and Sugar Sell (SugarCRM)
    Feature
    Klaviyo
    -
    Ratings
    Sugar Sell (SugarCRM)
    4.0
    20 Ratings
    62% below category average
    Mobile access00 Ratings4.020 Ratings
    Best Alternatives
    KlaviyoSugar Sell (SugarCRM)
    Small Businesses
    Vbout
    Score9.9 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KlaviyoSugar Sell (SugarCRM)
    Likelihood to Recommend
    8.4
    (134 ratings)
    2.0
    (59 ratings)
    Likelihood to Renew
    9.5
    (4 ratings)
    8.2
    (26 ratings)
    Usability
    8.0
    (3 ratings)
    3.0
    (10 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    9.0
    (1 ratings)
    9.1
    (12 ratings)
    In-Person Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    9.0
    (3 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    KlaviyoSugar Sell (SugarCRM)
    Likelihood to Recommend
    Klaviyo
    Klaviyo is a leader in the space, but I might recommend it to a colleague for its price point. There are other options that are more affordable and provide most of the tools Klaviyo offers. I also think it can be complicated to use for a new user.
    Incentivized
    Read full review
    SugarCRM
    Sugar CRM is a good tool, but it's complex to customize. It often requires expensive 3rd partners to implement more complex scenarios that SugarCRM struggles to support; coming back with explanations was usually time-consuming and unsupported. The back end is overly complex in terms of what it needs to be, with many redundant database tables and columns.
    Incentivized
    Read full review
    Pros
    Klaviyo
    • Klaviyo's template builder is very intuitive yet straightforward enough that an inexperienced user can catch on quickly.
    • Their flow builder is also quite intuitive and allows us to build intricate, highly targeted flows.
    • I appreciate their built-in compliance warnings & checks as they apply to opt-out methods, SMS compliance, and overall deliverability.
    Incentivized
    Read full review
    SugarCRM
    • Great way to keep myself organized. I do not miss appointments with clients since within the system I can input my appointment time and also send out a reminder to my clients.
    • It has a nice layout [that] does not seem to be cluttered. I find it to be very user friendly.
    • It has customizable dashboards which I find beneficial
    Incentivized
    Read full review
    Cons
    Klaviyo
    • Needs more visible critical notifications as we once exceeded our monthly email limit right during the Black Friday campaign. The notification was not visible enough for us to catch it on time, as a result, some emails scheduled to be sent over the weekend were never sent
    • Better library of dynamic values available for use inside emails
    Incentivized
    Read full review
    SugarCRM
    • The back-end programming (logical hooks) for advanced customizations could benefit from a more user-friendly interface
    • General layout could be improved by the addition of modern templates to customize the standard look and feel
    • Support communities could be further improved with the addition of videos on how to do specific configuration, modules.
    Incentivized
    Read full review
    Likelihood to Renew
    Klaviyo
    Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
    1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
    2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
    3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
    4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
    Incentivized
    Read full review
    SugarCRM
    Our organization will continue to use Sugar as long as it remains cost effective and it addresses the majority of our needs. I will, however, recommend looking into other options once our needs increase and there is additional budget for some bigger named and more robust platform options. I feel if the application was friendlier to end users we would get better productivity as well.
    Read full review
    Usability
    Klaviyo
    The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
    Incentivized
    Read full review
    SugarCRM
    There's a learning curve associated with Sugar. Right away, it's not as easy as an out-of-the-box CRM. Once you learn how to use Sugar, the system fits what your needs are. With any other CRM, you'd be trying to figure out how your company can best fit the CRM. You don't want to change your business cycle for your CRM, the CRM should fit your business cycle.
    Read full review
    Reliability and Availability
    Klaviyo
    No answers on this topic
    SugarCRM
    SugarCRM has never been down for us.
    Read full review
    Performance
    Klaviyo
    No answers on this topic
    SugarCRM
    No response time issues ever. Very productive due to its ease of use.
    Read full review
    Support Rating
    Klaviyo
    Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
    Incentivized
    Read full review
    SugarCRM
    The support overall at least for us has been phenomenal. Anytime that the system has any Issues at all IT gets in contact from someone from support to get the system back up and running. Have never gone more than 30 minutes with the system not working. So overall I will be definetely recommending this system in any other company that I may work for in the future.
    Incentivized
    Read full review
    In-Person Training
    Klaviyo
    No answers on this topic
    SugarCRM
    We feel clasroom training is essential to ensure user adoption and buy-in. Video and on-line training courses gave their place but being in a classroom setting enables the Team to make any potential CRM issues visble right up front.
    Read full review
    Online Training
    Klaviyo
    No answers on this topic
    SugarCRM
    Only part of an implemementation as noted previously.
    Read full review
    Implementation Rating
    Klaviyo
    Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
    Incentivized
    Read full review
    SugarCRM
    Study, study, and study. Be prepared to train everyday until all processes are flowing nicely. The CRM is the elephant and figuring out where to take the first bite can be a challenge. But there is only one way to eat this elephant, one bite at a time. Systematic planning is very important.
    Incentivized
    Read full review
    Alternatives Considered
    Klaviyo
    Klaviyo's ability to really tackle the entire marketing contact ecosystem on one platform is what really won us over. The price for everything was competitive, not necessarily the cheapest but competitive, and the ability to see that data flow from every interaction was what was crucial to us. Additionally, Klaviyo is the core of our B2C business. We were not focused on anything other than how we interact with customers directly, and Klaviyo was a direct win for us. The one negative is Klaviyo's ability to work with our B2B side of our business, because it doesn't integrate with platforms like HubSpot. That is a massive downside, but the upside justified the investment.
    Incentivized
    Read full review
    SugarCRM
    SugarCRM is a lot better in many ways then LogicsCRM which I started using when I started as a sales rep at Community Tax. Yet there is still room for a lot of improvements to accommodate a steady workflow. They integration of old CRM files seems to have worked great from Logics to Sugar.
    Incentivized
    Read full review
    Scalability
    Klaviyo
    No answers on this topic
    SugarCRM
    Works from 2-300 Users in our experience.
    Read full review
    Return on Investment
    Klaviyo
    • Klaviyo brought our email channel to the top performing channel over Paid Ads several times (according to G Analytics), before Klaviyo Paid Ads were always top and the email channel struggled to even stay in 2nd place.
    • Klaviyo did cost quite a bit more than our old email platform but the ROI was much higher so it paid for itself.
    • Klaviyo implemented tools that allowed us to have a higher customer satisfaction with things like letting customers choose to receive less emails instead of unsubscribing.
    Incentivized
    Read full review
    SugarCRM
    • Overall seems to be more expensive than other subscription based CRMs.
    • Has positively impact our sales team to make more efficient and accountability among sales teams. Also allows for high level aggregated reporting
    • Has been impactful for all teams, not only sales to track individual activity on a daily, weekly, monthly and quarterly basis
    Incentivized
    Read full review
    ScreenShots

    Klaviyo Screenshots

    Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers

    Sugar Sell (SugarCRM) Screenshots

    Screenshot of a view of Sugar Sell's contacts listScreenshot of Sugar Sell's analyticsScreenshot of a Sugar Sell dashboard