What users are saying about
49 Ratings
49 Ratings
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Score 8.9 out of 100
197 Ratings
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Score 7.3 out of 100

Likelihood to Recommend

Klaviyo

Klaviyo is great for eCommerce sites, and ideal for Shopify. Klaviyo does integrate with other platforms - like BigCommerce. It's best utilized for businesses who already have their mission, vision, customer base, a well-designed site, are paying for traffic (via FB/Google, or some other source), and are willing to implement best practice designs to their emails and flows. For these stores, they might see 30-50% revenue increase. It's a bit expensive for beginners, but it can be used by beginners - because it's so easy to use. You'll see greater efficiency and effectiveness if you understand where email fits in your business. It's not a great CRM for other industries, like coaching. It can work - but not recommended.
page V | TrustRadius Reviewer

Sugar Sell (SugarCRM)

If your organization has needs or requirements that it seems cannot be met by the industry leaders in CRM, I would urge you to talk to Sugar Sell (SugarCRM). They bent over backwards to work with different groups of people within our company to prove to them how committed they were to making the product work for us. It seamlessly integrates with our email and other applications we use frequently. And they helped us configure detailed reporting for our very complex sales territories and organizational structure.If you are looking for a very basic CRM tool that doesn't require much configuration, Sugar will still work for you, but you certainly have other options.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Klaviyo
8.5
Sugar Sell (SugarCRM)
WYSIWYG email editor
Klaviyo
8.5
Sugar Sell (SugarCRM)
Dynamic content
Klaviyo
8.2
Sugar Sell (SugarCRM)
Ability to test dynamic content
Klaviyo
8.5
Sugar Sell (SugarCRM)
Landing pages
Klaviyo
8.0
Sugar Sell (SugarCRM)
A/B testing
Klaviyo
9.0
Sugar Sell (SugarCRM)
Mobile optimization
Klaviyo
9.1
Sugar Sell (SugarCRM)
Email deliverability reporting
Klaviyo
8.5
Sugar Sell (SugarCRM)
List management
Klaviyo
8.1
Sugar Sell (SugarCRM)
Triggered drip sequences
Klaviyo
8.6
Sugar Sell (SugarCRM)

Lead Management

Klaviyo
6.4
Sugar Sell (SugarCRM)
Lead nurturing
Klaviyo
6.4
Sugar Sell (SugarCRM)

Reporting & Analytics

Klaviyo
8.7
Sugar Sell (SugarCRM)
Dashboards
Klaviyo
8.4
Sugar Sell (SugarCRM)
Standard reports
Klaviyo
8.3
Sugar Sell (SugarCRM)
Custom reports
Klaviyo
9.5
Sugar Sell (SugarCRM)

Platform & Infrastructure

Klaviyo
8.2
Sugar Sell (SugarCRM)
API
Klaviyo
8.2
Sugar Sell (SugarCRM)

Sales Force Automation

Klaviyo
Sugar Sell (SugarCRM)
7.6
Customer data management / contact management
Klaviyo
Sugar Sell (SugarCRM)
7.8
Workflow management
Klaviyo
Sugar Sell (SugarCRM)
8.0
Territory management
Klaviyo
Sugar Sell (SugarCRM)
7.6
Opportunity management
Klaviyo
Sugar Sell (SugarCRM)
8.4
Integration with email client (e.g., Outlook or Gmail)
Klaviyo
Sugar Sell (SugarCRM)
7.4
Contract management
Klaviyo
Sugar Sell (SugarCRM)
6.8
Quote & order management
Klaviyo
Sugar Sell (SugarCRM)
7.9
Interaction tracking
Klaviyo
Sugar Sell (SugarCRM)
7.1
Channel / partner relationship management
Klaviyo
Sugar Sell (SugarCRM)
7.7

Customer Service & Support

Klaviyo
Sugar Sell (SugarCRM)
7.2
Case management
Klaviyo
Sugar Sell (SugarCRM)
6.2
Call center management
Klaviyo
Sugar Sell (SugarCRM)
8.0
Help desk management
Klaviyo
Sugar Sell (SugarCRM)
7.3

Marketing Automation

Klaviyo
Sugar Sell (SugarCRM)
7.5
Lead management
Klaviyo
Sugar Sell (SugarCRM)
8.3
Email marketing
Klaviyo
Sugar Sell (SugarCRM)
6.7

CRM Project Management

Klaviyo
Sugar Sell (SugarCRM)
7.6
Task management
Klaviyo
Sugar Sell (SugarCRM)
8.0
Billing and invoicing management
Klaviyo
Sugar Sell (SugarCRM)
7.1
Reporting
Klaviyo
Sugar Sell (SugarCRM)
7.7

CRM Reporting & Analytics

Klaviyo
Sugar Sell (SugarCRM)
7.9
Forecasting
Klaviyo
Sugar Sell (SugarCRM)
8.3
Pipeline visualization
Klaviyo
Sugar Sell (SugarCRM)
7.3
Customizable reports
Klaviyo
Sugar Sell (SugarCRM)
8.1

Customization

Klaviyo
Sugar Sell (SugarCRM)
7.9
Custom fields
Klaviyo
Sugar Sell (SugarCRM)
8.4
Custom objects
Klaviyo
Sugar Sell (SugarCRM)
7.4
Scripting environment
Klaviyo
Sugar Sell (SugarCRM)
7.7
API for custom integration
Klaviyo
Sugar Sell (SugarCRM)
7.9

Security

Klaviyo
Sugar Sell (SugarCRM)
8.7
Single sign-on capability
Klaviyo
Sugar Sell (SugarCRM)
8.6
Role-based user permissions
Klaviyo
Sugar Sell (SugarCRM)
8.9

Social CRM

Klaviyo
Sugar Sell (SugarCRM)
8.8
Social data
Klaviyo
Sugar Sell (SugarCRM)
8.9
Social engagement
Klaviyo
Sugar Sell (SugarCRM)
8.8

Integrations with 3rd-party Software

Klaviyo
Sugar Sell (SugarCRM)
8.3
Marketing automation
Klaviyo
Sugar Sell (SugarCRM)
7.8
Compensation management
Klaviyo
Sugar Sell (SugarCRM)
8.8

Platform

Klaviyo
Sugar Sell (SugarCRM)
7.1
Mobile access
Klaviyo
Sugar Sell (SugarCRM)
7.1

Pros

Klaviyo

  • Easy UX: The entire platform is very visual. It's easy to navigate, understand, and use. It's really well designed, and it helps business owners understand the set up / steps in the email marketing automation.
  • Visual flow-building: This allows us to automate pieces of our client's business. For example, create a map of a series of emails that automatically follow-up with people who abandon carts in our client's store, indicating how many emails, when they go out, who sees them, and split test emails against one another in this format.
  • Individual email building: Klaviyo makes it easy for us to design client emails with an easy builder or with HTML code. Klaviyo allows you to set up saved blocks to make your building experience more efficient as well.
  • Measurement: Klaviyo makes it easy for users to see campaigns and which ones create greater click-through, open rate, conversion $ and more. You can also watch where people open the emails around the world with a map, or see which users opened particular emails.
  • Individual user tracking: It's so helpful to see customer journeys throughout the entire process. You can see individual profiles and how often they visited a site, opened an email, made a purchase, how much that purchase was worth, etc.
  • Integrations - pretty easy to use with multiple commerce sites, but ideal for Shopify. Easily integrates with other software.
  • Automation - There are built-in templates and flows created inside of the platform. Even a novice could implement something basic and see results in their business. (better if they are customized)
page V | TrustRadius Reviewer

Sugar Sell (SugarCRM)

  • Very easy to set up and configure reports among teams. Very customizable and allows me to build reports that illustrate how the team is performing.
  • Exporting granular reports into excel for in depth analysis and actionable measures.
  • Ability to mass upload lots of information and leads. Important for our team to import lots of information on prospecting clients.
Anonymous | TrustRadius Reviewer

Cons

Klaviyo

  • This is our first holiday season using Klaviyo. It seems like their system does get overwhelmed at times with pages that don't load or even images in emails that have been sent not loading.
  • Klaviyo does allow you to insert custom HTML however we have not found it useful. The code we enter in the custom HTML box sometimes doesn't render correctly in the final send.
  • One HUGE thing about Klaviyo is the fact that is clips your message when viewed in gmail if it has too many links. Klaviyo adds a TON of extra tracking info to the ends of links inserted into emails so it causes the file size to go up. Once the file size limit is met, gmail starts clipping the bottom of your messages causing consumers to miss much of your message unless they click the link at the bottom of their email to view more. This is a major flaw in my opinion.
Anonymous | TrustRadius Reviewer

Sugar Sell (SugarCRM)

  • The back-end programming (logical hooks) for advanced customizations could benefit from a more user-friendly interface
  • General layout could be improved by the addition of modern templates to customize the standard look and feel
  • Support communities could be further improved with the addition of videos on how to do specific configuration, modules.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Klaviyo

Klaviyo 9.0
Based on 1 answer
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
page V | TrustRadius Reviewer

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 8.2
Based on 26 answers
Our organization will continue to use Sugar as long as it remains cost effective and it addresses the majority of our needs. I will, however, recommend looking into other options once our needs increase and there is additional budget for some bigger named and more robust platform options. I feel if the application was friendlier to end users we would get better productivity as well.
Andrew Dunifer, MBA/MS MIS | TrustRadius Reviewer

Usability

Klaviyo

Klaviyo 4.0
Based on 1 answer
It's a decent platform with a user friendly interface, however it massively misses trust due to unsecured systems and support from customer service; support is a massive problem if you run a company and have a problem with the service that you can't fix. On the other side of the line, in our experience, there is no support or understanding which we haven't encountered with any other company we have done business online in the last decade.
Anonymous | TrustRadius Reviewer

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 8.3
Based on 2 answers
There's a learning curve associated with Sugar. Right away, it's not as easy as an out-of-the-box CRM. Once you learn how to use Sugar, the system fits what your needs are. With any other CRM, you'd be trying to figure out how your company can best fit the CRM. You don't want to change your business cycle for your CRM, the CRM should fit your business cycle.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Klaviyo

No score
No answers yet
No answers on this topic

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 10.0
Based on 1 answer
SugarCRM has never been down for us.
Peter Fletcher | TrustRadius Reviewer

Performance

Klaviyo

No score
No answers yet
No answers on this topic

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 10.0
Based on 1 answer
No response time issues ever. Very productive due to its ease of use.
Peter Fletcher | TrustRadius Reviewer

Support Rating

Klaviyo

No score
No answers yet
No answers on this topic

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 6.3
Based on 10 answers
Most of our support comes from the documentation on the SugarCRM web site. There is lots of documentation available, but sometimes, it takes a little time to find the piece that pertains to your system. The SugarCRM software has changed a lot over the years and documentation for all of the versions is still available on the web.
Tom Kreiner | TrustRadius Reviewer

In-Person Training

Klaviyo

No score
No answers yet
No answers on this topic

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 9.0
Based on 1 answer
We feel clasroom training is essential to ensure user adoption and buy-in. Video and on-line training courses gave their place but being in a classroom setting enables the Team to make any potential CRM issues visble right up front.
Peter Fletcher | TrustRadius Reviewer

Online Training

Klaviyo

No score
No answers yet
No answers on this topic

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 8.0
Based on 1 answer
Only part of an implemementation as noted previously.
Peter Fletcher | TrustRadius Reviewer

Implementation Rating

Klaviyo

No score
No answers yet
No answers on this topic

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 9.0
Based on 6 answers
Study, study, and study. Be prepared to train everyday until all processes are flowing nicely. The CRM is the elephant and figuring out where to take the first bite can be a challenge. But there is only one way to eat this elephant, one bite at a time. Systematic planning is very important.
Marc Prince | TrustRadius Reviewer

Alternatives Considered

Klaviyo

Klaviyo is the perfect mid-market option. It has more features, especially around automation than Mailchimp and AWeber (plus a Shopify and Shopify Plus integration), and holds its own upstream against larger enterprise options like Emarsys, Listrak, and others at that level. I can't think of a better option for eCommerce brands doing between $1MM-$50MM in online revenue.
Anonymous | TrustRadius Reviewer

Sugar Sell (SugarCRM)

GoldMine was an archaic platform. Adding custom fields was difficult. Reporting was horrible. Sugar CRM blows it out of the water. It's also easier to use and navigate. Having all of the data available from any browser is also a tremendous advantage compared to our private installation of GoldMine which required their software and a VPN connection.
Sid Haas | TrustRadius Reviewer

Scalability

Klaviyo

No score
No answers yet
No answers on this topic

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 9.0
Based on 1 answer
Works from 2-300 Users in our experience.
Peter Fletcher | TrustRadius Reviewer

Return on Investment

Klaviyo

  • Klaviyo fills the role of the email marketing platform, which brings in revenue easily on it's own, but with the level of automation and customization, the ROI very high.
  • Because of the segmentation available in Klaviyo, we typically target our most profitable customers and often bring in $10k+ per email send for a medium sized company.
Lee L Kennedy | TrustRadius Reviewer

Sugar Sell (SugarCRM)

  • Just one of our customized modules allowed us to automate multiple processes and saves us on average 500 man hours a year.
  • It allows each user to have a 360-degree view point of our databases at any given point.
  • Incorporating some of our onsite operational pieces within SugarCRM has given us the opportunity to reduce the number of places information is stored to one.
Jennifer Stewart | TrustRadius Reviewer

Screenshots

Pricing Details

Klaviyo

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sugar Sell (SugarCRM)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Klaviyo
8.3
Sugar Sell (SugarCRM)
7.6

Likelihood to Renew

Klaviyo
9.0
Sugar Sell (SugarCRM)
8.2

Usability

Klaviyo
4.0
Sugar Sell (SugarCRM)
8.3

Reliability and Availability

Klaviyo
Sugar Sell (SugarCRM)
10.0

Performance

Klaviyo
Sugar Sell (SugarCRM)
10.0

Support Rating

Klaviyo
Sugar Sell (SugarCRM)
6.3

In-Person Training

Klaviyo
Sugar Sell (SugarCRM)
9.0

Online Training

Klaviyo
Sugar Sell (SugarCRM)
8.0

Implementation Rating

Klaviyo
Sugar Sell (SugarCRM)
9.0

Scalability

Klaviyo
Sugar Sell (SugarCRM)
9.0

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