Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Klaviyo
Score 8.4 out of 10
N/A
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…N/A
Treasure AI
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
Treasure AI is an enterprise customer data platform (CDP) that reclaims customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data platform to power purposeful engagements.N/A
Pricing
KlaviyoTreasure AI
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
KlaviyoTreasure AI
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
More Pricing Information
Community Pulse
KlaviyoTreasure AI
Considered Both Products
Klaviyo
Chose Klaviyo
Klaviyo is the known industry standard. It easily integrates with Shopify and Google Analytics. This helps us to track conversions more easily and with greater accuracy. Although other products can integrate and offer pretty much the same service, we decided to move forward …
Chose Klaviyo
Klaviyo integrates better with Shopify and it is more counterintuitive to our marketing needs.
Chose Klaviyo
Klaviyo beat all the other competitors. The pricing structure is just too hard to beat, and the customization/personalization, and the usability is just amazing.
Chose Klaviyo
We moved from MailChimp to Klaviyo around ~2019, and Klaviyo already had an integration that gracefully synced all our data. At the time, we particularly preferred Klaviyo's A/B testing tools over MailChimp's, and the rest of their feature suite helped us stay. We still use …
Chose Klaviyo
Klaviyo's ability to really tackle the entire marketing contact ecosystem on one platform is what really won us over. The price for everything was competitive, not necessarily the cheapest but competitive, and the ability to see that data flow from every interaction was what …
Chose Klaviyo
I use other products in other businesses and for clients. Klaviyo is preferred by our IT/developer, was better cost, and overall, is slightly simpler to manage.
Chose Klaviyo
Costs more but much more customizable in every aspect. The WYSIWYG editor is far more robust and allows us full customization. Also its ability to sync easily accross multiple apps and platforms make it a no brainer if you are adding multiple tech apps to your site.
Chose Klaviyo
SurveyMonkey, Handshake by Shopify (discontinued) and Shopify
Chose Klaviyo
Klaviyo is better for eCommerce businesses. It integrates better with other apps, has more features, and is customisable, so we can reflect the branding in the emails we build.
Chose Klaviyo
I moved from Klaviyo's email platform to Seguno about 6 months ago and am preferring Seguno. It's right in the Shopify dashboard and very easy to use. The email creation process is more intuitive vs. Klaviyo and it's significantly less expensive, so a better option for small …
Chose Klaviyo
Klaviyo has a very intimate integration with Shopify bringing in purchasing behaviour, browsing behavior, total spend, order value, ordered products, etc. Klaviyo's automated email journeys are way more complex and support multiple IF conditions, which allows granular …
Chose Klaviyo
Klaviyo has been email capabilities
Chose Klaviyo
Klaviyo is leaps and bounds above Mailchimp. We just switched from MailChimp because we outgrew it. That is actually my recommended path to take while starting out. MailChimp had a free plan up to 5000 emails. Once we hit that, we switched and got an email marketing team and …
Chose Klaviyo
We switched from MailChimp to Klaviyo as we felt Klaviyo was better suited to our needs as we were growing.
Chose Klaviyo
It is different from them, especially because of its use in e-commerce and data-driven marketing. While IT provides segmentation, behavior tracking, and automation flows, Mailchimp is good for running simple campaigns and smaller organizations. We have chosen IT because it …
Chose Klaviyo
It had the best flexibility for templating, and also for segmentation and dynamic content compared to others we used/demo'd when deciding to change provider. Overall, it gave us more control. Instead of working around the platform, we can shape it around what we’re trying to do.
Chose Klaviyo
Found Klaviyo easier to use and had more functions than mailchimp.
Chose Klaviyo
Klaviyo is easy to use if you can stomach the cost. Probably has too much that most brands don't need, yet you pay for anyways.
Chose Klaviyo
Klaviyo delivers a better experience for designing, managing, and operating as a whole. Just about every feature is best; the only flaw is that Attentive has more robust signup flows, but it makes up for it with its great overall UX. When it comes to designing templates, design …
Chose Klaviyo
Klaviyo has always been the most efficient and most strategic email marketing tool I've used for e-commerce businesses. No matter what industry, it does a fantastic job.
Chose Klaviyo
Some other solutions are overly simplified, limiting control and flexibility, whereas others are so complex that execution becomes extremely burdensome and creates long lead times. We found Klaviyo to have the best balance.
Chose Klaviyo
Klaviyo is the best email marketing and CRM platform when it comes to eCommerce brands and Shopify integration. We can plan and analyse the audience and segments in depth, where we see the power of well-integrated email automation capabilities and more.
Chose Klaviyo
Klaviyo simply has more features, better integrations and better a/b testing and reporting. Klaviyo is the dominant market player and it’s hard to run an e-commerce business if you don’t have a tool at Klaviyo’s level. The other tools also were a bit harder to navigate as well …
Chose Klaviyo
Shopify's built in options are just not enough. It can do the basic "Here's you order" or "Status update". But you can't control nearly enough emails at scale with just the usage of Shopify's built in options.
Treasure AI
Chose Treasure AI
I would put Treasure Data up against any CDP.
Chose Treasure AI
Both Tealium and Evergage are mostly focused on online sources. They don't have as easy or robust data model capability to ingest CRM, e-commerce, or offline data. Bluevenn has good identity resolution like TD, but the Unify data processes/model are not exposed to the customer …
Chose Treasure AI
We selected Treasure Data because we felt they were the best fit for a publisher as diversified as Penske. Because we have so many lines of business and integrated systems, we needed a product that had an extensible framework and was not tied to concrete workflows.
Chose Treasure AI
Treasure Data is a leader in the CDP space with a very easy-to-use platform for engineers, the ability to customize, customer success and investment in our business, and the ability to provide value and return on investment.
Chose Treasure AI
Treasure Data seems to be more flexible and scalable compared to Lytics at that time (early 2019). Our possibilities to adapt the platform to suit better our complex business environment (global, multi country, multi brand) were also a positive point. And finally, their …
Chose Treasure AI
We chose Treasure Data for the supreme customer service and lack of hidden costs. We don't need to manage any infrastructure or scale anything to meet customer demand. Treasure Data handles everything and makes it easy for us to integrate and focus on the tasks at hand. There …
Chose Treasure AI
Treasure is a more centralized and focused platform than Salesforce. Salesforce has many solutions that they seem to piece together in order to create your desired stack. Treasure integrates very well with other 3rd party technologies and you also get a more personalized …
Chose Treasure AI
Customer Data Platform powered by TD provides details on customer journey & individual mapping as well. GA provided aggregate level data and not the customer details. We can focus in unknown customers as well using cookie data using CDP. Custom attribution model can be created …
Chose Treasure AI
I can refine customer behavior more than Google Ananlytics or see it without aggregation errors.
Chose Treasure AI
Treasure Data has more customizations plus the cost factor.
Chose Treasure AI
This is the first big data environment that I have used for marketing purposes. But Treasure Data's infrastructure could allow any kind of business to be managed in this platform--that's why this is very interesting. It's not only a consumer data platform, it's a big data …
Chose Treasure AI
More flexible in terms of capability, better DEVOPS (though still not ideal), large and better out of the box features/connectors, better UI, cost, integrated audience studio and active data layer (real time access data)
Chose Treasure AI
Treasure Data is easier to implement
Chose Treasure AI
I did/do think that Adobe Analytics is a good tool that helps bring in all data. I really think the big point with the tool is for metrics and de-duping across media campaigns. Treasure Data is definitely much more than that. You do get to see how all of your campaigns 'play' …
Chose Treasure AI
Unfortunately, I was not apart of the decision to onboard Treasure Data. I was very new to this space when I inherited this tool and initiative on my team.
Chose Treasure AI
Based on my experience, the most striking difference between the two platforms are the way their data models are organized.
Agilone (now part of Acquia) has a very hard/strict requirement for integration with the source systems as we need to conform/adhere to their …
Chose Treasure AI
We didn't consider any other customer data platform solutions other than Treasure Data.
Chose Treasure AI
There is a limited amount of human resource in the market who has knowledge in CDP. Treasure Data is simple and easy to navigate so that a newbie might find it easy to grasp its working concepts and initiate performing on the same. Whereas Tealium is more suited for a person …
Chose Treasure AI
Treasure Data was also chosen before I arrived at the organization. Also, I'm not person who's in charge or writing the queries which means that I let someone know what I need to use the software for and they let me know if Treasure Data is best suited. However, that being …
Features
KlaviyoTreasure AI
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Klaviyo
8.4
Ratings
10% above category average
Treasure AI
-
Ratings
WYSIWYG email editor8.40 Ratings00 Ratings
Dynamic content8.20 Ratings00 Ratings
Ability to test dynamic content7.60 Ratings00 Ratings
Landing pages8.00 Ratings00 Ratings
A/B testing8.30 Ratings00 Ratings
Mobile optimization8.60 Ratings00 Ratings
Email deliverability reporting8.70 Ratings00 Ratings
List management8.60 Ratings00 Ratings
Triggered drip sequences8.80 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Klaviyo
7.6
Ratings
3% below category average
Treasure AI
-
Ratings
Lead nurturing automation8.20 Ratings00 Ratings
Lead scoring and grading7.10 Ratings00 Ratings
Data quality management7.80 Ratings00 Ratings
Automated sales alerts and tasks7.30 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Klaviyo
8.2
Ratings
10% above category average
Treasure AI
-
Ratings
Calendaring8.20 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Klaviyo
7.8
Ratings
6% above category average
Treasure AI
-
Ratings
Dashboards8.10 Ratings00 Ratings
Standard reports7.70 Ratings00 Ratings
Custom reports7.50 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Klaviyo
8.1
Ratings
8% above category average
Treasure AI
-
Ratings
API8.40 Ratings00 Ratings
Role-based workflow & approvals8.20 Ratings00 Ratings
Customizability7.40 Ratings00 Ratings
Integration with Salesforce.com8.30 Ratings00 Ratings
Third-party software integrations8.10 Ratings00 Ratings
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KlaviyoTreasure AI
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Score 9.9 out of 10
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Score 9.1 out of 10
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PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Bloomreach
Bloomreach
Score 9.1 out of 10
Enterprises
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Score 9.0 out of 10
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User Ratings
KlaviyoTreasure AI
Likelihood to Recommend
8.4
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
9.5
(0 ratings)
9.1
(0 ratings)
Usability
8.0
(0 ratings)
8.0
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
8.2
(0 ratings)
Support Rating
9.0
(0 ratings)
8.2
(0 ratings)
In-Person Training
-
(0 ratings)
6.4
(0 ratings)
Online Training
-
(0 ratings)
7.3
(0 ratings)
Implementation Rating
10.0
(0 ratings)
6.4
(0 ratings)
Configurability
-
(0 ratings)
7.3
(0 ratings)
Ease of integration
-
(0 ratings)
9.1
(0 ratings)
Product Scalability
-
(0 ratings)
9.1
(0 ratings)
Vendor post-sale
-
(0 ratings)
7.3
(0 ratings)
Vendor pre-sale
-
(0 ratings)
7.4
(0 ratings)
User Testimonials
KlaviyoTreasure AI
Likelihood to Recommend
For us, the ability to apply properties and segment users as we do has been the biggest boon to our marketing endeavors. We use hundreds of properties to ensure customers receive truly tailored content. Being able to build that out with the Klaviyo x WooCommerce integration and Klaviyo's APIs was a major differentiator for us as our business grew.
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Any time you need to process and store very large volumes of data at scale, Treasure Data will aways be at the forefront of my mind. Especially if the data being handled is constantly changing or evolving, rigid schemas just wont do. Treasure Data has the ability to adapt as your product needs change over time. Having the storage and processing flexibility is a huge win.
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Pros
  • I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
  • Klaviyo helps me to measure the success of email campaigns.
  • Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.
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  • CDP provides a unified view of data from all touchpoints in the customer journey until a single customer uses the service. This feature is very helpful in making service decisions and direction.
  • It provides a variety of extensions to bring your data together in one place and helps you do this easily.
  • Kits provided by Treasure Box provide basic but helpful methods for further development of services.
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Cons
  • Needs more visible critical notifications as we once exceeded our monthly email limit right during the Black Friday campaign. The notification was not visible enough for us to catch it on time, as a result, some emails scheduled to be sent over the weekend were never sent
  • Better library of dynamic values available for use inside emails
Read full review
  • Pricing is a bit of a black box. We are currently priced on split hour usage and some spikes come out of nowhere and leave us seeking answers (and sometimes finding unsatisfactory ones).
  • Some jobs will fail, causing workflows to be interrupted due to a product change or a one-time product related issue. We usually contact Support in these cases, and while they are incredibly responsive and helpful, it would be great to have more proactive communication.
  • Treasure's UI leaves us wanting more in terms of organization and controls, especially as we scale and grow the number of data sources, queries, and workflows.
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Likelihood to Renew
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
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Because treasure data is a great platform with a great support team behind, it's a scalable solution that deals well with huge amounts of data every day and has a huge catalog of integrations that can be easily use to download data from several platforms, like aws s3, redshift, google bigquery.
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Usability
It's a decent platform with a user friendly interface, however it massively misses trust due to unsecured systems and support from customer service; support is a massive problem if you run a company and have a problem with the service that you can't fix. On the other side of the line, in our experience, there is no support or understanding which we haven't encountered with any other company we have done business online in the last decade.
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If you are a data person, you will likely understand the product and how to use it well. We did find that some of our queries run into memory issues though. If you are a marketer and want to build easy audience segments, I am not sure how easy it will be for you. We are still working through this.
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Reliability and Availability
No answers on this topic
As treasure data has a 24 hours support, every time we has big issues that impacts the zones, we do have immediatly support from the treasure data team, so I would say that we do not have any issues with availability
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Performance
No answers on this topic
Since treasure data has started having a huge amount of data, sometimes we do have problems with the workflows logs because we generate a lot of then. But with integrations I have not to complain, its really easy to integrate with other platforms.
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Support Rating
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
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The technical team has a good hold on the nuances of the data related to our organization. I have found the online technical support on their site quite responsive including the L1 support. In cases where the L1 team isn't able to resolve, I have found they are prompt in getting the product team's input to get a quick resolution.
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In-Person Training
No answers on this topic
I was not here when treasure data was implemented to our company.
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Online Training
No answers on this topic
I wasnt here at the training in the start, but I had a few training with treasure data for a few functionalities, and they provided me god explanations and great documentations, eve if the project were in beta.
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Implementation Rating
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
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Implementation was quick and our developers had very few issues with the SDK.
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Alternatives Considered
Klaviyo is the known industry standard. It easily integrates with Shopify and Google Analytics. This helps us to track conversions more easily and with greater accuracy. Although other products can integrate and offer pretty much the same service, we decided to move forward with Klaviyo because of the tools and offerings they provide.
Read full review
Both Tealium and Evergage are mostly focused on online sources. They don't have as easy or robust data model capability to ingest CRM, e-commerce, or offline data. Bluevenn has good identity resolution like TD, but the Unify data processes/model are not exposed to the customer to modify or develop data load workflows.
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Scalability
No answers on this topic
In abi we do have a lot of data coming every day, so treasure data always give us god solutions and options that would fix the problem.
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Return on Investment
  • Klaviyo brought our email channel to the top performing channel over Paid Ads several times (according to G Analytics), before Klaviyo Paid Ads were always top and the email channel struggled to even stay in 2nd place.
  • Klaviyo did cost quite a bit more than our old email platform but the ROI was much higher so it paid for itself.
  • Klaviyo implemented tools that allowed us to have a higher customer satisfaction with things like letting customers choose to receive less emails instead of unsubscribing.
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  • When there are Treasure Data updates, there might be old functions that are deprecated or existing functions which no longer work as before --> this may have impact on existing workflows/queries
  • As many developers are working on the same environment, the jobs are queued because there is a limited amount of computation cores available --> if we want to increase it, our client needs to pay for more cores
  • As data are increasing, some workflows are too expensive and need to be rethought / made more efficient --> this means re-designing existing workflows and also requires constant support from Treasure Data which analyzes the queries and identifies points of improvement that allows client to pay less
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ScreenShots

Klaviyo Screenshots

Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers

Treasure AI Screenshots

Screenshot of some of the out of the box integrations across advertising, CRM, databases, eCommerce, machine learning and more.Screenshot of the query toolsScreenshot of the audience builder