Klue vs. Kompyte

If you're in a space with more than 1 or 2 competitors, you need Klue to help you keep track of them. Otherwise, you'll be spending too much energy doing that and you'll be likely to miss important information. It makes light work out of keeping battle cards up to date, relevant, and accessible for your sales team.

Kompyte is a great tool to have to enable your sales team. Whether your team members are well-versed in competitive intelligence, or are brand new to the industry, this is a way for team members to share relevant insights. It's a go-to when asked questions by clients about your company versus competitors.

Incentivized

• Battlecards
• competitive intelligence
• email updates

Incentivized

• Social/Blog Monitoring: We can see how many social/blog posts our competitors are making, how many engagements (likes, shares, etc) they receive, and what their engagement rate is.
• Competitor Page Monitoring: We are able to see before and after pictures of web pages after our competitors them. This feature enables us to quickly and easily see competitor's changes in copy, creative and pricing.
• Benchmarking: Kompyte benchmarks us against our competitors for effectiveness in SEO and paid ads.

Incentivized

• Doesn't currently capture reviews (like this one).
• Battle card templates are limited.
• Push alerts when changes occur on tracked pages.

• Kompyte has a tool that is supposed to track ads after specific keywords are bid on by competitors; however, competing platforms offer greater visibility and analytics for this function.
• The Notebook function in the tool is meant to be a repository for notes and mentions across the organization; however, it doesn't seem to be automatically updated and it requires a lot of manual processes to function.
• The SEO analysis is reliant on keywords that we provide - the tool would be much more valuable if it pulled in raw organic data outside of what we are specifically targeting or tracking.

Incentivized

Owler's email updates are slightly stronger

Incentivized

Komypte is the leader content and social monitoring; however, when it comes to SEO and keyword monitoring, alternative platforms like SEMRush provide much more low-level data and a better robust analytics experience

Incentivized

• Helped navigate competitive sales opportunities and deflect objections while laying landmines of our own.
• Given our deal size, the payback/ROI is virtually instant.
• The entire company is more in tune with the competitive landscape.

• Kompyte has helped save time by automatically streamlining the process of monitoring updates our competitors make across their pages.
• The tool offers broad insights that are valuable to multiple teams across the organization.
• Pricing is based on licenses and the volume/breadth of scans you want the tool to make - you pay for what you need.

Incentivized