Knak vs. ReachMail

If you have Marketo or Pardot and have emails that might be somewhat simple to slightly complex, without the budget for a developer, Knak is the right solution for you. If you have complex emails that require a lot of code or customization and have the in-house resources, Knak might not be the perfect solution

Incentivized

The free Reachmail account (which I have used for several small organizations) is a good tool where there are limited or zero email marketing dollars, a contact audience of up to 5,000 subscribers, and a max of 15,000 monthly emails. The pricing levels are really reasonable for volume requirements, including custom plans for infrequent mailings. If there are constraints (time and/or design experience) that require a large choice of ready-made contemporary templates without graphic or font modifications, then this probably isn't a good email marketing tool.

Incentivized

• Well designed templates
• Easy integration with Marketo
• New templates all the time and a big library to choose from
• Mobile-optimized templates

Incentivized

• The interface is very easy to use.
• The report offers a wide variety of metrics, including mobile opens and percentages.
• The organization and easy implementation of Suppression Lists is very helpful.
• Fast, robust asset library.

Incentivized

• Sometimes there are issues with buggy code
• Updates sometimes will break emails

Incentivized

• I like the tutorials they have helped figure most of my issues out
• The formatting text gave me lots of issues before I saw the tutorial it was a little complicated
• Not to many bad things to say really, even customer service is fast, maybe it could be faster?

Incentivized

Graphic and doc storage capabilities, formatting capabilities

Incentivized

Marketo has email templates and you can, of course, create your own - but Knak makes it so much easier to create templates that are nice looking and mobile-optimized.

Incentivized

In the past I've used both Salesforce and QuotaFactory (now defunct) to send mass emails and both are far superior in presentation, if not functionality. Reachmail is probably fine when you have graphical content but for text emails it just doesn't stack up. I'll look into other options now that I've tried Reachmail and see that is a terrible option for sales teams.

Incentivized

• Great return on time investment
• Great return on our strategy to get new communications out the door

Incentivized

• Using ReachMail saves me a lot of time, and time is money.
• When I have a question, I can usually reach their customer service immediately, instead of having to postpone a mailing campaign.

Incentivized