TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Kontentino

    Score10 out of 10
    Mid-Size Companies (51-1,000 employees)
    Kontentino is a social media planning and collaboration tool. It promises to enable advertising agencies and their clients to seamlessly collaborate when creating and approving social media content and ads. The vendor says that as a result, the quality of content improves and mistakes or fails are avoided when publishing social content/ads and it saves 30% of time on operational tasks. Moreover, the analytics section puts data in context so social media managers are able to better understand the…N/A

    Later Social

    Score7.4 out of 10
    N/ALater (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.

    $25

    per month

    Pricing
    KontentinoLater Social
    Editions & Modules
    No answers on this topic
    Starter
    $25
    per month
    Growth
    $50
    per month
    Scale
    $100
    per month
    Enterprise
    Contact Sales
    Offerings
    Pricing Offerings
    KontentinoLater Social
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup Fee$10 1 userNo setup fee
    Additional Details33% discount available for annual subscription.
    More Pricing Information
    Community Pulse
    KontentinoLater Social
    Considered Both Products
    Kontentino
    No answer on this topic
    Later
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    93%
    Would buy again
    13 Answers
    Delivers good value for the price
    No answers on this topic
    93%
    Delivers good value for the price
    13 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    14 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    92%
    Lived up to sales and marketing promises
    11 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    12 Answers
    Features
    KontentinoLater Social
    Publishing
    Comparison of Publishing features of Kontentino and Later Social
    Feature
    Kontentino
    -
    Ratings
    Later Social
    8.7
    2 Ratings
    7% above category average
    Content planning and scheduling00 Ratings10.02 Ratings
    Content optimization00 Ratings8.12 Ratings
    Workflow management00 Ratings8.02 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Kontentino and Later Social
    Feature
    Kontentino
    -
    Ratings
    Later Social
    9.0
    2 Ratings
    8% above category average
    Twitter00 Ratings7.02 Ratings
    Facebook00 Ratings8.92 Ratings
    LinkedIn00 Ratings8.72 Ratings
    Instagram00 Ratings10.02 Ratings
    Pinterest00 Ratings10.01 Ratings
    YouTube00 Ratings9.62 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Kontentino and Later Social
    Feature
    Kontentino
    -
    Ratings
    Later Social
    4.0
    1 Ratings
    64% below category average
    Campaign success analytics00 Ratings4.01 Ratings
    Account management
    Comparison of Account management features of Kontentino and Later Social
    Feature
    Kontentino
    -
    Ratings
    Later Social
    6.3
    2 Ratings
    23% below category average
    Mobile access00 Ratings6.32 Ratings
    Best Alternatives
    KontentinoLater Social
    Small Businesses
    PromoRepublic
    Score7.4 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    No answers on this topic
    Emplifi
    Score8.9 out of 10
    Enterprises
    No answers on this topic
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KontentinoLater Social
    Likelihood to Recommend
    8.8
    (2 ratings)
    10.0
    (17 ratings)
    Usability
    9.1
    (1 ratings)
    10.0
    (4 ratings)
    Support Rating
    9.1
    (1 ratings)
    9.0
    (9 ratings)
    User Testimonials
    KontentinoLater Social
    Likelihood to Recommend
    Kontentino
    Kontentino can play a crucial role in your organization, if:
    1. You were struggling with internal collaboration. With Kontentino, you can transfer all those processes to the platform.
    2. You didn't know how to onboard people well. With checklists, it's easier than ever before.
    3. You need a great social media planner. Here it comes.
    4. Your clients have no time to accept your posts. With Kontentino, they can do it with just one click and it works wonders for us.
    Incentivized
    Read full review
    Later
    The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
    Incentivized
    Read full review
    Pros
    Kontentino
    • Easy to use
    • Everything in one place
    • Fantastic customer service
    • Helpful innovations
    Read full review
    Later
    • Later's easy upload feature (drag and drop) is incredibly helpful, especially for multiple images and videos.
    • The drag and drop option for scheduling content is easy, and images and videos load rather quickly depending on size.
    • Captions can be saved if there are posts or common phrases that repeated and shared out from the content.
    Incentivized
    Read full review
    Cons
    Kontentino
    • There is nothing I could mention here! Kontentino saved our life.
    Incentivized
    Read full review
    Later
    • I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
    • I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
    • The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
    Incentivized
    Read full review
    Usability
    Kontentino
    I just like Kontentino. It is intuitive, easy to use, and easy to manage.
    Read full review
    Later
    The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great!
    Incentivized
    Read full review
    Support Rating
    Kontentino
    Their Customer Support is excellent and something they could train other companies in. Quick, helpful, fun... All thumbs up!
    Read full review
    Later
    Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
    Incentivized
    Read full review
    Alternatives Considered
    Kontentino
    Kontentino also offers a collaboration platform that you can use both for internal and external communication. We needed such a tool to improve the communication and onboarding process, and Kontentino works great. Kontentino manages all of the types of LinkedIn posts so that was also a huge YES for us. Also, our clients really liked it so we decided to use it for longer.
    Incentivized
    Read full review
    Later
    I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.
    Incentivized
    Read full review
    Return on Investment
    Kontentino
    • Helped us create more publications on social media channels and get higher engagement rates due to more publications.
    • We are focusing on our business core instead of small processes.
    • Given us a higher ROI.
    Incentivized
    Read full review
    Later
    • Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
    • Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.
    Incentivized
    Read full review
    ScreenShots

    Kontentino Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot