Kontentino is a social media planning and collaboration tool. It promises to enable advertising agencies and their clients to seamlessly collaborate when creating and approving social media content and ads. The vendor says that as a result, the quality of content improves and mistakes or fails are avoided when publishing social content/ads and it saves 30% of time on operational tasks. Moreover, the analytics section puts data in context so social media managers are able to better understand the…
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Later Social
Score 7.7 out of 10
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Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
$25
per month
Pricing
Kontentino
Later Social
Editions & Modules
No answers on this topic
Starter
$25
per month
Growth
$45
per month
Advanced
$80
per month
Agency
$200
per month
Enterprise
Contact Sales
Offerings
Pricing Offerings
Kontentino
Later Social
Free Trial
Yes
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
$10 1 user
No setup fee
Additional Details
—
33% discount available for annual subscription.
More Pricing Information
Community Pulse
Kontentino
Later Social
Features
Kontentino
Later Social
Publishing
Comparison of Publishing features of Product A and Product B
Kontentino
-
Ratings
Later Social
8.8
2 Ratings
9% above category average
Content planning and scheduling
00 Ratings
10.02 Ratings
Content optimization
00 Ratings
8.32 Ratings
Workflow management
00 Ratings
8.02 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Kontentino
-
Ratings
Later Social
8.6
2 Ratings
3% above category average
Twitter
00 Ratings
7.02 Ratings
Facebook
00 Ratings
8.52 Ratings
LinkedIn
00 Ratings
7.92 Ratings
Instagram
00 Ratings
10.02 Ratings
Pinterest
00 Ratings
10.01 Ratings
YouTube
00 Ratings
8.42 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Kontentino
-
Ratings
Later Social
4.0
1 Ratings
63% below category average
Campaign success analytics
00 Ratings
4.01 Ratings
Account management
Comparison of Account management features of Product A and Product B
The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great!
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
Kontentino also offers a collaboration platform that you can use both for internal and external communication. We needed such a tool to improve the communication and onboarding process, and Kontentino works great. Kontentino manages all of the types of LinkedIn posts so that was also a huge YES for us. Also, our clients really liked it so we decided to use it for longer.
I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.
Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.