TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    kvCORE

    Score7.1 out of 10
    N/AThe kvCORE platform is described by the vendor, Inside Real Estate in Draper, as a next-gen solution for modern brokerages and enterprises to run their entire business on one platform.N/A

    Sugar Market

    Score2.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    Sugar Market (formerly Salesfusion) is a marketing automation solution built to work for the user. With a curated toolset that includes intuitive campaign builders, automations and reporting, the vendor says they focus on what matters most to marketers -- streamlining campaign creation, understanding engagement, improving conversion, and driving more revenue. Salesfusion was acquired by SugarCRM May 2019.

    $750

    per month

    Pricing
    kvCORESugar Market
    Editions & Modules
    No answers on this topic
    Core
    $1,000
    Database size
    Offerings
    Pricing Offerings
    kvCORESugar Market
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalRequired
    Additional Details—Prices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.
    More Pricing Information
    Community Pulse
    kvCORESugar Market
    Considered Both Products
    Inside Real Estate
    No answer on this topic
    SugarCRM
    No answer on this topic
    Key User Insights
    Would buy again
    56%
    Would buy again
    14 Answers
    No answers on this topic
    Delivers good value for the price
    58%
    Delivers good value for the price
    14 Answers
    No answers on this topic
    Happy with the feature set
    68%
    Happy with the feature set
    17 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    50%
    Lived up to sales and marketing promises
    10 Answers
    No answers on this topic
    Implementation went as expected
    54%
    Implementation went as expected
    13 Answers
    No answers on this topic
    Features
    kvCORESugar Market
    Email & Online Marketing
    Comparison of Email & Online Marketing features of kvCORE and Sugar Market
    Feature
    kvCORE
    -
    Ratings
    Sugar Market
    4.4
    4 Ratings
    55% below category average
    WYSIWYG email editor00 Ratings3.03 Ratings
    Dynamic content00 Ratings5.03 Ratings
    Ability to test dynamic content00 Ratings4.02 Ratings
    Landing pages00 Ratings6.03 Ratings
    A/B testing00 Ratings4.03 Ratings
    Mobile optimization00 Ratings1.03 Ratings
    Email deliverability reporting00 Ratings7.04 Ratings
    List management00 Ratings4.04 Ratings
    Triggered drip sequences00 Ratings6.03 Ratings
    Lead Management
    Comparison of Lead Management features of kvCORE and Sugar Market
    Feature
    kvCORE
    -
    Ratings
    Sugar Market
    5.3
    4 Ratings
    40% below category average
    Lead nurturing automation00 Ratings6.04 Ratings
    Lead scoring and grading00 Ratings4.04 Ratings
    Data quality management00 Ratings5.04 Ratings
    Automated sales alerts and tasks00 Ratings6.03 Ratings
    Campaign Management
    Comparison of Campaign Management features of kvCORE and Sugar Market
    Feature
    kvCORE
    -
    Ratings
    Sugar Market
    6.5
    3 Ratings
    15% below category average
    Calendaring00 Ratings6.03 Ratings
    Event/webinar marketing00 Ratings7.02 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of kvCORE and Sugar Market
    Feature
    kvCORE
    -
    Ratings
    Sugar Market
    8.2
    1 Ratings
    8% above category average
    Social sharing and campaigns00 Ratings8.21 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of kvCORE and Sugar Market
    Feature
    kvCORE
    -
    Ratings
    Sugar Market
    2.3
    4 Ratings
    106% below category average
    Dashboards00 Ratings5.04 Ratings
    Standard reports00 Ratings1.04 Ratings
    Custom reports00 Ratings1.04 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of kvCORE and Sugar Market
    Feature
    kvCORE
    -
    Ratings
    Sugar Market
    4.8
    4 Ratings
    45% below category average
    API00 Ratings5.02 Ratings
    Role-based workflow & approvals00 Ratings6.02 Ratings
    Customizability00 Ratings3.02 Ratings
    Integration with Salesforce.com00 Ratings9.22 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings1.01 Ratings
    Best Alternatives
    kvCORESugar Market
    Small Businesses
    No answers on this topic
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    No answers on this topic
    Bloomreach
    Score9.2 out of 10
    Enterprises
    No answers on this topic
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    kvCORESugar Market
    Likelihood to Recommend
    1.9
    (25 ratings)
    3.0
    (7 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (3 ratings)
    Usability
    2.0
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    2.0
    (9 ratings)
    8.2
    (1 ratings)
    User Testimonials
    kvCORESugar Market
    Likelihood to Recommend
    Inside Real Estate
    I think if you have a very large brokerage and can afford to pay for a fully customized set up then it may be worthwhile. I would make sure you have a dedicated support team, not an account manager. In my opinion, the account managers are worthless and will not respond most of the time. We are on our second account manager in 9 months of using the system and cannot get in touch with him. In my experience, the account managers have no knowledge of how the system works or how anyone in real estate would want it to work. Obviously, I can only say this for the two managers we have had so far. I would steer clear of this system unless you want to spend a few thousand a month for a system that, I feel, will impede your business rather than improve it.
    Read full review
    SugarCRM
    Salesfusion is a marketing automation platform more appropriate for small companies considering the limited functionalities are limited. The email builder tool is easy to use and ideal for someone with no coding knowledge
    Incentivized
    Read full review
    Pros
    Inside Real Estate
    • Not one thing!
    • It sends unwanted canned responses to potential clients that you haven't approved. You must figure out how to use it to make them stop. This was day 1.
    • If you like to learn using many many different videos to learn a product, then this maybe for you.
    Read full review
    SugarCRM
    • It was easy to navigate.
    • I liked that I could click on a link to email a potential client and that it would track/link that email back to the Salesfusion profile.
    • I liked the reporting features so that I could see exactly how many cold calls resulted in appointments, with whom I last left voicemail or need to follow up with.
    Incentivized
    Read full review
    Cons
    Inside Real Estate
    • Their support is good, but wait times can be long. They want you to use their chat, but then when you ask your question, it can be a several hour wait time between responses. The people are nice and resolve your issue. But I think chat is for quick back and forth communication, not something with a long delay. Also, you can only really do it effectively on your computer, not on your phone.
    • It's proving very tough to track leads from campaigns we are running ourselves. If your website converts a lead, it really just gives you the website source, and even that only some of the time. It would be great to create custom sources and have kvCORE track that traffic and lead via some sort of UTM tag or URL parameter.
    • Some of the load times aren't great. When I load up my database, it takes a while to actually display. Also, when a lead is claimed in a pond, you have to refresh to be able to contact them. Then once you add a campaign, you have to refresh again to see the tasks that fire. This is a bit clunky.
    • The app is great, but there is still some limited functionality. It would be great to access and claim leads from a pond on the mobile app. Also if you could get push notifications when new leads are added. Our time to lead sucks, and that's because kvCORE doesn't alert you super quickly.
    Incentivized
    Read full review
    SugarCRM
    • The user interface is somewhat cumbersome and not intuitive at times.
    • Additional user education available through downloads for existing customers rather than scheduled webinars would be helpful.
    • Custom reporting is complicated to set up.
    Incentivized
    Read full review
    Likelihood to Renew
    Inside Real Estate
    No answers on this topic
    SugarCRM
    We've been very happy with SalesFusion since day 1. We've also created a new website during the time period that we've had SF and everything carried over great to our new website!
    Read full review
    Usability
    Inside Real Estate
    It doesn't deserve a zero because you can access contacts and get reminders to contact them. In my experience, you can not use the system for proper communication with both prospects and their spouses.
    Read full review
    SugarCRM
    No answers on this topic
    Support Rating
    Inside Real Estate
    I love kvCORE's support. Having the little chat feature in the bottom right of my screen the whole time I'm working takes away any stress or worry about using it. When I first started using it, I learned its features by clicking and trying things, and more than once I had to go into the chat support and ask how to undo or fix what I had done. I don't think I've ever waited more than 5 minutes to get a reply back and it being almost instant and right there on my screen allowed me to continue working and know immediately when my question had been answered.
    Incentivized
    Read full review
    SugarCRM
    The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
    Incentivized
    Read full review
    Alternatives Considered
    Inside Real Estate
    Konversion and BoomTown are the only two I have used. Both have their things to recommend. Since I used Konversion, using kvCORE was simpler and I was able to upload my contacts seamlessly. This made adopting a new system easier and less likely to have a gap in contacting customers.
    Incentivized
    Read full review
    SugarCRM
    I was using Net-Results and it seemed more geared for an experienced marketer who was familiar with HTML and didn't need as much training. I found the system frustrating and didn't have much success when I called in for training. I was brand new to automation marketing and needed more hand-holding than Net-Results was able to provide
    Read full review
    Return on Investment
    Inside Real Estate
    • Because I am an EXP agent, I receive kvCore for $50/month so I have a $1550/month positive over any non-EXP agent.
    • Great new lead follow up with automatic and realistic contact for a higher conversion rate that I couldn't do by myself.
    Incentivized
    Read full review
    SugarCRM
    • Increased employee efficiency
    • Better customer service
    • The ability to send email campaigns from a specific user and not "from" the organization title. We use this funcationality a lot and it was not available with other software so this is huge.
    Read full review
    ScreenShots

    kvCORE Screenshots

    Screenshot of IDX websites for all agents - with behavioral intelligence & chat.Screenshot of Smart CRM bubbles up top priorities each day in 1 dashboard.Screenshot of Agents wake up to warm leads right on their phone.Screenshot of Mass Email + Text, Video Messaging, Power Dialer, Pond Accounts + MoreScreenshot of Drive listing exposure with seamless social media sharing.Screenshot of Tight transaction and business analytics integration.