Easy to use, but not powerful enough
Anonymous | TrustRadius Reviewer
September 13, 2017

Easy to use, but not powerful enough

Score 4 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Salesfusion

Salesfusion has been used by our marketing team. We use it for our communication hub for our customer communication. We send 5-6 various promotional/operational emails a week (not including ones that are a part of nurtures or auto-generated). We also use it to manage our mailing lists and to provide feedback to our sales department with regards to incorrect contact information, etc. It helps us to keep our CRM clean.
  • The email builder is easy to use.
  • The platform has a great mix of usability and functionality.
  • It's not an intuitive process to set up and manage nurture campaigns.
  • Building landing pages is very hard. You need coding knowledge.
  • The functionalities are limited and do not suit the needs of a mid-size company.
  • We lost a lot of time building the email campaigns
  • We had to pay extra money to build the landing pages
  • The distribution list tool is very limited. We had to use our CRM to build the more specific distributions lists.
We selected Salesfusion at first mainly because of its low cost. When we realized the lack of functionalities, we decided to go for a more powerful marketing automation platform.
Salesfusion is a marketing automation platform more appropriate for small companies considering the limited functionalities are limited. The email builder tool is easy to use and ideal for someone with no coding knowledge.

Sugar Market (Salesfusion) Feature Ratings

WYSIWYG email editor
8
Dynamic content
6
Ability to test dynamic content
7
Landing pages
2
A/B testing
8
Mobile optimization
7
Email deliverability reporting
6
List management
3
Triggered drip sequences
2
Lead nurturing
2
Lead scoring and grading
4
Data quality management
3
Automated sales alerts and tasks
6
Dashboards
6
Standard reports
8
Custom reports
5
API
5
Role-based workflow & approvals
6
Customizability
3