Easy to use, but not powerful enough
September 13, 2017
Easy to use, but not powerful enough
Score 4 out of 10
Vetted Review
Verified User
Overall Satisfaction with Salesfusion
Salesfusion has been used by our marketing team. We use it for our communication hub for our customer communication. We send 5-6 various promotional/operational emails a week (not including ones that are a part of nurtures or auto-generated). We also use it to manage our mailing lists and to provide feedback to our sales department with regards to incorrect contact information, etc. It helps us to keep our CRM clean.
- The email builder is easy to use.
- The platform has a great mix of usability and functionality.
- It's not an intuitive process to set up and manage nurture campaigns.
- Building landing pages is very hard. You need coding knowledge.
- The functionalities are limited and do not suit the needs of a mid-size company.
- We lost a lot of time building the email campaigns
- We had to pay extra money to build the landing pages
- The distribution list tool is very limited. We had to use our CRM to build the more specific distributions lists.
We selected Salesfusion at first mainly because of its low cost. When we realized the lack of functionalities, we decided to go for a more powerful marketing automation platform.