Finally, Access to the Data Marketers Really Need!
January 29, 2016

Finally, Access to the Data Marketers Really Need!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Reseller

Overall Satisfaction with Salesfusion

We currently use Salesfusion as one part of overall marketing strategy for our clients. Some use the service to communicate with existing clients, others use the system as a platform to attract new customers based on website interaction.

Pros

  • Easy to locate email tracking results.
  • Database management is simple and effective.
  • Lead scoring is easily managed and extremely helpful in directing potential quality leads to the appropriate contact person.

Cons

  • The user interface is somewhat cumbersome and not intuitive at times.
  • Additional user education available through downloads for existing customers rather than scheduled webinars would be helpful.
  • Custom reporting is complicated to set up.
  • Web activity tracking has been helpful in creating higher conversion rates on landing pages.
  • Simple distribution list segmentation has improved efficiency in creating highly customized content.
  • Time investment to learn how to use the software initially was much higher than expected.
  • Initial implementation with the team was complicated and the process was not clearly defined, resulted in several unnecessary steps and multiple points of contact with Salesfusion team that could have been eliminated with a better outlined onboarding process.
Salesfusion is a much more robust system with options for advanced marketers. The data you'll accumulate by Salesfusion is beyond compare with the basic entry-level email systems on the market.
More suited for businesses that rely heavily on email marketing or who are likely to have users visit their website on multiple occasions.

Sugar Market Feature Ratings

8.8
WYSIWYG email editor
6
Dynamic content
8
Ability to test dynamic content
Not Rated
Landing pages
8
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
8
8.5
Lead nurturing automation
8
Lead scoring and grading
9
Data quality management
7
Automated sales alerts and tasks
10
9.0
Calendaring
9
Event/webinar marketing
Not Rated
9.0
Social sharing and campaigns
9
Social profile integration
Not Rated
6.0
Dashboards
6
Standard reports
8
Custom reports
4
7.0
API
7
Role-based workflow & approvals
6
Customizability
6
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Salesfusion Support

The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
Yes - Yes. They've been prompt to address important bugs in my experience.
When I found a dead link to a third-party service, they stepped in and resolved the issue at no charge (typically the third-party affiliate service charged an additional fee).

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