What users are saying about
4 Ratings
29 Ratings
4 Ratings
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Score 9.1 out of 100
29 Ratings
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Score 9.3 out of 100

Likelihood to Recommend

Kwanzoo

Well Suited:
  • ABM Targeting
  • ABM Reach
  • Engagement with Targeted Accounts
  • Improved efficiency of retargeting spend
  • Full service is available if staff is limited
  • Reporting and Analytics
  • Connectivity to other engagement platforms
  • S3, Eloqua CDO or Salesforce feed for purposes of analysis or AI
Gregory Kotovos | TrustRadius Reviewer

LeanData

The value of LeanData directly correlates with:
  1. Lead volume.
  2. Sales role complexity (AEs vs. SDRs vs. Inside Sales).
  3. Territory complexity (trying to route based on a combo of industry, geography, company size, and so on).
  4. Account complexity (selling to large corporate entities with many subsidiaries that may be "owned" by different folks in your organization).
LeanData is not a valuable solution when you have a small sales team following up with a low volume of leads based on simple logic (e.g. round-robin).
Travis Henry | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Kwanzoo
9.1
LeanData
Data Transfer
Kwanzoo
9.1
LeanData
DSP integration
Kwanzoo
9.1
LeanData

Ad Campaigns

Kwanzoo
9.1
LeanData
Ad campaign creation
Kwanzoo
9.1
LeanData
Ad deployment
Kwanzoo
9.1
LeanData
Display advertising
Kwanzoo
9.1
LeanData
Ad display and retargeting segmentation
Kwanzoo
9.1
LeanData
Sequence targeting
Kwanzoo
9.1
LeanData

Ad Reporting & Analytics

Kwanzoo
8.6
LeanData
Ad dashboards
Kwanzoo
9.1
LeanData
Ad performance reports
Kwanzoo
9.1
LeanData
Ad conversion tracking
Kwanzoo
9.1
LeanData
Ad attribution reporting
Kwanzoo
9.0
LeanData
Cross-channel ad management
Kwanzoo
6.0
LeanData
Ad forecasting and optimization
Kwanzoo
9.0
LeanData

Pros

Kwanzoo

  • Helps to increase leads
  • Tracking engagement
  • Ad assistance
Anonymous | TrustRadius Reviewer

LeanData

  • Allows us to incorporate almost any filter or type of update (including "has changed" in addition to equals, does not equal, etc.) to direct leads down a path specific to our needs based on Lead Source.
  • Allows us to manage our territory assignments relatively easily.
  • Since our decision flow is relatively complex, LeanData Lead2Account Matching Engine can isolate and determine how a specific or a group of leads went through the flow process and where they encountered an error or unexpected behavior. This allows us to fine-tune and make sure everything is working as we expect it should.
  • Their implementation & support organizations are top-notch! The product is excellent, but it's only realized because of the implementation team's commitment to helping me be successful.
Rick Scouffas | TrustRadius Reviewer

Cons

Kwanzoo

  • The UI is not as intuitive as I would like.
  • I left before they rolled out the automated ABM targeting analysis but the data from the Beta was incredible.
Gregory Kotovos | TrustRadius Reviewer

LeanData

  • The visual interface is easy to use, but not intuitive. Many of the design decisions make a ton of sense- with training- but it can be hard to explain to laypeople.
  • Bits and pieces of the architecture (such as territory management and round queues) are separated from the core routing graph interface - there are many parts to keep track of.
  • The enrichment you can get from accounts is only as good as the enrichment of your accounts. If your account information is bad, the attributes you can match to leads will be bad. Data quality matters.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Kwanzoo

Kwanzoo 9.1
Based on 1 answer
No longer at this company but will absolutely invest with Kwanzoo in my next roll.
Gregory Kotovos | TrustRadius Reviewer

LeanData

No score
No answers yet
No answers on this topic

Support Rating

Kwanzoo

No score
No answers yet
No answers on this topic

LeanData

LeanData 9.2
Based on 4 answers
They are always there to help. I reach out all the time and they get on the phone in a second.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Kwanzoo

Proprietary targeting pool, didn't have the breadth of reach at my target accounts outside of tech.Don't have the reporting detail to make adequate decisions on spend and creative
Gregory Kotovos | TrustRadius Reviewer

LeanData

The above are all excellent products in their own right, but lack the specialized focus of Lean Data.
Anonymous | TrustRadius Reviewer

Return on Investment

Kwanzoo

  • Positively it improves communication between customers and sales reps
  • Tracks accounts to assure customers are not forgotten.
Anonymous | TrustRadius Reviewer

LeanData

  • Using the lead routing module has cut down the time I spend making changes to the logic by 90%, while also increasing the accuracy of changes by validating them.
  • I am now able to investigate why a lead routed a certain way in a way I never was previously, helping our business to determine any tweaks to our current set-up.
Jason Lopez | TrustRadius Reviewer

Pricing Details

Kwanzoo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

LeanData

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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