What users are saying about
7 Ratings
55 Ratings
7 Ratings
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Score 8.1 out of 100
55 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

KWFinder

If you don't know the first thing about keyword research, learn about it, then make sure you use this tool. It's by far the simplest tool I use in my keyword research arsenal. That's not to say the others are difficult to use, this one's just the easiest. If you aren't focusing on your site's SEO, then I suppose SEO research and a keyword like this may not suit you, but I believe that every business that has a website should focus on SEO - so a tool like this is a good tool to have.
Anonymous | TrustRadius Reviewer

RavenTools

If you are looking for a one-stop shop for MOST things related to digital marketing, RavenTools is a great solution. You will be able to monitor social media, Google tools, email campaigns, and much more from one spot. It really cuts down on time spent moving from account to account. If you are looking for clean and easy to read reports for clients, RavenTools is perfect for that as well. It provides tools and reports that can be used by internal and external teams alike.
Lakita Marshall | TrustRadius Reviewer

Feature Rating Comparison

SEO

KWFinder
8.7
RavenTools
7.5
Keyword analysis
KWFinder
10.0
RavenTools
7.0
SERP ranking tracking
KWFinder
10.0
RavenTools
7.1
Competitive analysis
KWFinder
6.1
RavenTools
8.0
Backlink management
KWFinder
RavenTools
8.7
Page grader
KWFinder
RavenTools
6.9
Site audit / diagnostics
KWFinder
RavenTools
7.7
Site recommendations
KWFinder
RavenTools
6.7
Task management
KWFinder
RavenTools
8.0

SEO Channels

KWFinder
9.4
RavenTools
7.1
Local SEO
KWFinder
9.1
RavenTools
7.8
Social SEO
KWFinder
9.0
RavenTools
8.5
Global SEO
KWFinder
10.0
RavenTools
7.0
Mobile SEO
KWFinder
RavenTools
5.0

SEO Platform & Account Management

KWFinder
RavenTools
8.9
Multi-domain support
KWFinder
RavenTools
8.2
Integration with web analytics tools
KWFinder
RavenTools
9.6

Pros

KWFinder

  • Rating of keywords
  • CPC (cost per click)
  • Suggestions for alternate keywords
  • Keyword difficulty
heather figi | TrustRadius Reviewer

RavenTools

  • RavenTools has teamed up with SEO services like Moz and Magestic SEO to provide detailed data about the SEO health of your own websites as well as how they compare to your competitors' websites. I can directly compare number of backlinks, page speed, domain authority, integration of Google Analytics, presence of robots.txt files, on-site social media engagement, and home page load time. This a great way to get an idea of how your site stacks up against others and what can be done to improve it.
  • RavenTools' automated reports are mostly great (I'll cover the negatives later). You can create reports with as much data as you would like and schedule them to arrive as often as you would like. I have SEO, social media, and site performance reports delivered to my team and me every Monday covering the last 10 days, and a broader quarterly report arrives in the inboxes of a few executives once a quarter.
  • RavenTools' graphs are often easier to read and decipher than graphs found in Google Analytics. Part of the reason is the graph height. Google Analytics graphs are fairly short, so it's difficult to see smaller variations in the data. Those variations are more pronounced within RavenTools using the data.
Laren Helms | TrustRadius Reviewer

Cons

KWFinder

  • Wish the free plan was a 'light' plan
  • More chat support
Sanjit Mandal | TrustRadius Reviewer

RavenTools

  • The data it gets from Webmaster Tools and Analytics is great and reporting on it is easy - however, when you're looking at the charts for keyword placement on screen the graphic can be hard to read and often I find myself just checking GWT and BWT separately for easier information if no report needs to be generated.
  • RavenTools comes with an iPhone app so you can check on your campaigns and clients when you're not at your desk, however, the app crashes quite a bit when you get to the Google Analytics portion of the screen.
Steve Jones | TrustRadius Reviewer

Likelihood to Renew

KWFinder

No score
No answers yet
No answers on this topic

RavenTools

RavenTools 9.0
Based on 16 answers
A year ago or so, Raven abandoned many of their organic rank reporting tools in an attempt to favor some Adwords intelligence. The market rebelled, as did I; in our desperation to find an alternative to Raven, none could be found and a great majority of users didn't want/need Adwords data. Months later, Raven reverted. I'd renew with Raven not just because nothing else cuts it, but because they are both trying to innovate, and listening to customers.
Anonymous | TrustRadius Reviewer

Usability

KWFinder

No score
No answers yet
No answers on this topic

RavenTools

RavenTools 7.0
Based on 1 answer
Certain areas, Social Media scheduling, could stand to undergo a complete overhaul. However, most of the RavenTools interface is easy to use. You will not have any issues getting up and running and should there be an issue, the customer service is really good. They also continue to preform updates that make the usability even better
Lakita Marshall | TrustRadius Reviewer

Support Rating

KWFinder

No score
No answers yet
No answers on this topic

RavenTools

RavenTools 9.0
Based on 2 answers
RavenTools has some of the best Customer Support I have ever received. They are quick to respond and will keep you posted on the progress of your issue. You truly feel as if you are getting customized service. No human is perfect and I have had one situation in which I had to reach out multiple times, but overall I fully trust and approve of their process
Lakita Marshall | TrustRadius Reviewer

Alternatives Considered

KWFinder

All these tools are extremely powerful, and keyword research is just one component of the tools. That said, keyword research using KWFinder, for me, has been most enjoyable out of all of these. It's mostly because of how easy it is to use. The UI is nice to look at, it's just a fun and quick app to use.
Anonymous | TrustRadius Reviewer

RavenTools

I don't have a lot of experience with other tools although we have had a lot of demos of other products. We have often found that by utilizing features in Raven that we didn't know about we could have the same functionality without using another reporting tool. This allows us to continue using one integrated reporting tool.
Amy Odhner | TrustRadius Reviewer

Return on Investment

KWFinder

  • I am definitely continuing to rank better in searches and increase my ROI. I cannot say for sure if this is directly related to KEFinder or a combination of better targeting strategies.
  • Since it gives a range of KW effectiveness, I feel more confident in my choices and no longer like I am throwing darts blindfolded at what I think is the best combination.
heather figi | TrustRadius Reviewer

RavenTools

  • RavenTools has been invaluable in helping us improve ranking through website audits. The ease with which we can correct issues once they arise has resulted in approximately 35% increased productivity from our audit team.
  • It would be helpful if the reports were nice enough that they could be customer-facing. We have to put the data into our own reporting forms for customer presentation.
Anonymous | TrustRadius Reviewer

Pricing Details

KWFinder

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

RavenTools

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

KWFinder
9.3
RavenTools
9.0

Likelihood to Renew

KWFinder
RavenTools
9.0

Usability

KWFinder
RavenTools
7.0

Reliability and Availability

KWFinder
RavenTools
8.0

Support Rating

KWFinder
RavenTools
9.0

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