Later Social vs. Pinterest for Business

The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool

Incentivized

I guess it's good for house-type consumer goods or food. Not very good for the type of products I sell or anything that might be commercial in nature or B2B. At this point, I like it for backlinks and that's about it. Because of their hyper-restrictive TOS, It really does not have any other value for me.

• Later's easy upload feature (drag and drop) is incredibly helpful, especially for multiple images and videos.
• The drag and drop option for scheduling content is easy, and images and videos load rather quickly depending on size.
• Captions can be saved if there are posts or common phrases that repeated and shared out from the content.

Incentivized

• It is very easy to create a "Pin" and insert it into a predetermined category.
• It is very easy to insert a destination URL in a "Pin".
• It is very easy to insert some quick, concise copy into a "Pin".

• I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
• I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
• The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.

Incentivized

• The Pinterest interface is an organizational horror show. It is very easy to get lost when moving from one module to another.
• They appear to have brutally bad internal communications between departments. After inserting their "tag" onto my site they looked at my prouduct line and decided it violated their TOS. OK, I get that. As I said earlier, a lot of social media companies have an issue with hemp-based products. I deleted the tag and now they keep reminding me that I need to install the tag so they can complete the process to make me a verified merchant. Hey Pinterest, figure it out1 Not that hard!
• Their online seminars are a joke. They are nothing more than cheerleading sessions for Pinterest true-believers. If you want to actually learn something about online marketing avoid their seminars.
• BTW, Pinterest is not good with criticism of any type. I tried constructive criticism and got whacked from their mailing list. I can;t imagine how they might react to the above comments.

The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great!

Incentivized

Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.

Incentivized

I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.

Incentivized

I really haven't found any other product like Pinterest so I can't make a comparison. The sad thing about Pinterest is it has a lot of potential value for business people and companies and could/should be doing a lot better. Unfortunately, they perpetually get in their own way, over and over and over again.

• Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
• Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.

Incentivized

• No real tangible ROI either way. I minimize my time investment partly because of their TOS and partly because their interface is so disorganized.