Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
$25
per month
Viraltag
Score 8.7 out of 10
N/A
Viraltag is a social media marketing and management solution built to provide users with multi-channel content management based on engaging visual content. It includes third-party integrations with Dropbox, Picasa, Instagram, RSS feeds, and Canva, among others.
N/A
Pricing
Later Social
Viraltag
Editions & Modules
Starter
$25
per month
Growth
$45
per month
Advanced
$80
per month
Agency
$200
per month
Enterprise
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
Later Social
Viraltag
Free Trial
Yes
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
33% discount available for annual subscription.
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More Pricing Information
Community Pulse
Later Social
Viraltag
Features
Later Social
Viraltag
Publishing
Comparison of Publishing features of Product A and Product B
Later Social
8.8
2 Ratings
9% above category average
Viraltag
9.3
2 Ratings
14% above category average
Content planning and scheduling
10.02 Ratings
10.02 Ratings
Content optimization
8.32 Ratings
8.02 Ratings
Workflow management
8.02 Ratings
10.02 Ratings
Audience targeting
00 Ratings
9.01 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Later Social
8.6
2 Ratings
3% above category average
Viraltag
9.2
2 Ratings
10% above category average
Twitter
7.02 Ratings
9.02 Ratings
Facebook
8.42 Ratings
9.02 Ratings
LinkedIn
7.92 Ratings
9.01 Ratings
Instagram
10.02 Ratings
9.01 Ratings
Pinterest
10.01 Ratings
9.02 Ratings
YouTube
8.42 Ratings
00 Ratings
Google+
00 Ratings
10.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Later Social
4.0
1 Ratings
63% below category average
Viraltag
9.7
1 Ratings
23% above category average
Campaign success analytics
4.01 Ratings
10.01 Ratings
Real-time tracking
00 Ratings
10.01 Ratings
Competitor analysis
00 Ratings
9.01 Ratings
Account management
Comparison of Account management features of Product A and Product B
Later Social
7.1
2 Ratings
11% below category average
Viraltag
8.5
1 Ratings
7% above category average
Mobile access
7.12 Ratings
9.01 Ratings
Role-based user permissions & privileges
00 Ratings
8.01 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Later Social
-
Ratings
Viraltag
9.0
1 Ratings
17% above category average
Boolean keyword searches
00 Ratings
10.01 Ratings
Filtering out noise/spam
00 Ratings
8.01 Ratings
Sentiment analysis
00 Ratings
9.01 Ratings
Broad channel coverage
00 Ratings
9.01 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Later Social
-
Ratings
Viraltag
8.3
2 Ratings
2% above category average
Automated routing and prioritization
00 Ratings
8.02 Ratings
Customer interaction histories
00 Ratings
9.01 Ratings
Bulk actions
00 Ratings
8.01 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
I found [Viraltag] offers great value for money. Especially, it allows you to just manage one account for all media social media platforms namely Pinterest, Instagram, Facebook, Facebook Pages, Twitter, and LinkedIn. Tailwind (another great social media posting tool), on the other hand, only allows 1 account for 1 social media platform. This implies that we have to pay more! However, [Viraltag] has been responsive to users' requests, and it is constantly improving its features over time.
I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great!
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.
Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.