Later Social vs. Viraltag

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Later Social
Score 7.7 out of 10
N/A
Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
$25
per month
Viraltag
Score 8.7 out of 10
N/A
Viraltag is a social media marketing and management solution built to provide users with multi-channel content management based on engaging visual content. It includes third-party integrations with Dropbox, Picasa, Instagram, RSS feeds, and Canva, among others.N/A
Pricing
Later SocialViraltag
Editions & Modules
Starter
$25
per month
Growth
$45
per month
Advanced
$80
per month
Agency
$200
per month
Enterprise
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
Later SocialViraltag
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details33% discount available for annual subscription.
More Pricing Information
Community Pulse
Later SocialViraltag
Features
Later SocialViraltag
Publishing
Comparison of Publishing features of Product A and Product B
Later Social
8.8
2 Ratings
9% above category average
Viraltag
9.3
2 Ratings
14% above category average
Content planning and scheduling10.02 Ratings10.02 Ratings
Content optimization8.32 Ratings8.02 Ratings
Workflow management8.02 Ratings10.02 Ratings
Audience targeting00 Ratings9.01 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Later Social
8.6
2 Ratings
3% above category average
Viraltag
9.2
2 Ratings
10% above category average
Twitter7.02 Ratings9.02 Ratings
Facebook8.42 Ratings9.02 Ratings
LinkedIn7.92 Ratings9.01 Ratings
Instagram10.02 Ratings9.01 Ratings
Pinterest10.01 Ratings9.02 Ratings
YouTube8.42 Ratings00 Ratings
Google+00 Ratings10.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Later Social
4.0
1 Ratings
63% below category average
Viraltag
9.7
1 Ratings
23% above category average
Campaign success analytics4.01 Ratings10.01 Ratings
Real-time tracking00 Ratings10.01 Ratings
Competitor analysis00 Ratings9.01 Ratings
Account management
Comparison of Account management features of Product A and Product B
Later Social
7.1
2 Ratings
11% below category average
Viraltag
8.5
1 Ratings
7% above category average
Mobile access7.12 Ratings9.01 Ratings
Role-based user permissions & privileges00 Ratings8.01 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Later Social
-
Ratings
Viraltag
9.0
1 Ratings
17% above category average
Boolean keyword searches00 Ratings10.01 Ratings
Filtering out noise/spam00 Ratings8.01 Ratings
Sentiment analysis00 Ratings9.01 Ratings
Broad channel coverage00 Ratings9.01 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Later Social
-
Ratings
Viraltag
8.3
2 Ratings
2% above category average
Automated routing and prioritization00 Ratings8.02 Ratings
Customer interaction histories00 Ratings9.01 Ratings
Bulk actions00 Ratings8.01 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Later Social
-
Ratings
Viraltag
9.5
1 Ratings
21% above category average
Lead generation00 Ratings10.01 Ratings
Content marketing00 Ratings9.01 Ratings
Paid media management00 Ratings10.01 Ratings
Campaigns and promotions00 Ratings9.01 Ratings
Best Alternatives
Later SocialViraltag
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Later SocialViraltag
Likelihood to Recommend
10.0
(17 ratings)
9.0
(2 ratings)
Usability
10.0
(4 ratings)
9.0
(1 ratings)
Support Rating
9.0
(9 ratings)
9.0
(1 ratings)
User Testimonials
Later SocialViraltag
Likelihood to Recommend
Later
The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
Read full review
Viraltag Inc.
I found [Viraltag] offers great value for money. Especially, it allows you to
just manage one account for all media social media platforms namely Pinterest,
Instagram, Facebook, Facebook Pages, Twitter, and LinkedIn. Tailwind (another
great social media posting tool), on the other hand, only allows 1 account for
1 social media platform. This implies that we have to pay more! However, [Viraltag] has
been responsive to users' requests, and it is constantly improving its features
over time.
Read full review
Pros
Later
  • Later's easy upload feature (drag and drop) is incredibly helpful, especially for multiple images and videos.
  • The drag and drop option for scheduling content is easy, and images and videos load rather quickly depending on size.
  • Captions can be saved if there are posts or common phrases that repeated and shared out from the content.
Read full review
Viraltag Inc.
  • Affordable platform for Pinterest especially
  • Streamlining of pins at peak times on Pinterest
  • Easy to navigate platform
Read full review
Cons
Later
  • I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
  • I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
  • The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
Read full review
Viraltag Inc.
  • While the more costly arrangement offers Google examination, this is just insufficient for a business to see genuine commitment with our posts.
  • Visual investigations with charts, which are standard on numerous different arrangements, are just accessible in the top estimated plan at VT.
Read full review
Usability
Later
The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great!
Read full review
Viraltag Inc.
It is absolutely amazing software. I love to use this mind-blowing software.
Read full review
Support Rating
Later
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
Read full review
Viraltag Inc.
It is very supportive by all means.
Read full review
Alternatives Considered
Later
I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.
Read full review
Viraltag Inc.
We don't use Hootsuite for Pinterest and we don't use Viraltag (much) for Twitter, Instagram or Facebook feeds.
Read full review
Return on Investment
Later
  • Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
  • Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.
Read full review
Viraltag Inc.
  • Viraltag, when used to optimize Pinterest stream, saved advertising dollars and reached organic audience really well
Read full review
ScreenShots