Lead Liaison vs. Sender

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lead Liaison
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
Lead Liaison is a cloud-based sales and marketing automation solution. This solution provides equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer's website.
$250
per month
Sender
Score 5.3 out of 10
N/A
Sender.net is email marketing software tailored for e-commerce and small business marketing. It is highly focused on user-friendly experience and interface, with features for automating processes and boosting email marketing response, which aim to save users 2x time to send beautiful newsletters. Sender.net includes: drag&drop design builder.
$11
Up to 5 000 subscribers and up to 60 000 emails/month.
Pricing
Lead LiaisonSender
Editions & Modules
Inbound Marketing
$250
per month
Sales Enablement
$450
per month 5 users
Omnibound Marketing
$780
per month
Lifecycle Marketing
$1,500
per month
Event Lead Management
starting at $2000
Up to 5 000 subscriber plan
$11
Up to 5 000 subscribers and up to 60 000 emails/month.
Up to 10 000 subscriber plan
$22
Up to 10 000 subscribers and up to 120 000 emails/month.
Up to 25 000 subscriber plan
$58
Up to 25 000 subscribers and up to 300 000 emails/month.
Up to 50 000 subscriber plan
$117
Up to 50 000 subscribers and up to 600 000 emails/month.
Up to 100 000 subscriber plan
$235
Up to 100 000 subscribers and up to 1 200 000 emails/month.
Offerings
Pricing Offerings
Lead LiaisonSender
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup Fee$499 Depends on packageNo setup fee
Additional DetailsYou can choose from Monthly Plans or Prepaid Credits (Pay-as-you-go).
More Pricing Information
Features
Lead LiaisonSender
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Lead Liaison
8.8
8 Ratings
13% above category average
Sender
7.5
3 Ratings
7% below category average
WYSIWYG email editor9.08 Ratings8.03 Ratings
Dynamic content8.57 Ratings5.02 Ratings
Ability to test dynamic content8.27 Ratings6.02 Ratings
Landing pages8.77 Ratings00 Ratings
A/B testing8.75 Ratings00 Ratings
Mobile optimization9.06 Ratings9.02 Ratings
Email deliverability reporting9.37 Ratings8.93 Ratings
List management8.88 Ratings8.93 Ratings
Triggered drip sequences9.05 Ratings7.02 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Lead Liaison
9.0
8 Ratings
15% above category average
Sender
-
Ratings
Lead nurturing9.58 Ratings00 Ratings
Lead scoring and grading9.08 Ratings00 Ratings
Data quality management8.87 Ratings00 Ratings
Automated sales alerts and tasks8.87 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Lead Liaison
8.9
6 Ratings
16% above category average
Sender
-
Ratings
Calendaring8.86 Ratings00 Ratings
Event/webinar marketing9.06 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Lead Liaison
8.8
6 Ratings
15% above category average
Sender
-
Ratings
Social sharing and campaigns9.06 Ratings00 Ratings
Social profile integration8.56 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Lead Liaison
9.2
7 Ratings
20% above category average
Sender
8.8
3 Ratings
13% above category average
Dashboards9.07 Ratings8.43 Ratings
Standard reports9.37 Ratings8.93 Ratings
Custom reports9.37 Ratings9.02 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Lead Liaison
8.5
8 Ratings
11% above category average
Sender
-
Ratings
API8.88 Ratings00 Ratings
Role-based workflow & approvals8.56 Ratings00 Ratings
Customizability8.07 Ratings00 Ratings
Integration with Salesforce.com8.06 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.04 Ratings00 Ratings
Integration with SugarCRM9.03 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Lead Liaison
-
Ratings
Sender
10.0
1 Ratings
19% above category average
Link Tracking00 Ratings10.01 Ratings
Best Alternatives
Lead LiaisonSender
Small Businesses
SALESmanago
SALESmanago
Score 9.6 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 9.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.4 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Lead LiaisonSender
Likelihood to Recommend
9.0
(8 ratings)
4.5
(3 ratings)
Likelihood to Renew
9.1
(1 ratings)
-
(0 ratings)
Usability
8.2
(1 ratings)
-
(0 ratings)
Support Rating
9.1
(1 ratings)
-
(0 ratings)
Implementation Rating
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
Lead LiaisonSender
Likelihood to Recommend
Lead Liaison
I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM. For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
Read full review
Sender.net
It is very well suited for sending newsletters. With Sender.net, an organization can build its brand. Its transactional email features also help organizations to increase revenue.
Read full review
Pros
Lead Liaison
  • The form customization is perfect. Very easy to use.
  • The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
  • The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
Read full review
Sender.net
  • UI seemed fine/standard
  • Price/free plan is generous
  • Basic features were good/standard
Read full review
Cons
Lead Liaison
  • ROI reporting is lacking to some degree.
  • We get too many feature updates but it doesn't appear to contain anything useful.
  • Not integration friendly.
Read full review
Sender.net
  • Better graphics it looks like its from 1995 sometimes
  • Better templates to be used
  • They talk a lot about newsletters and we weren't really impressed with it
  • Better customer support
Read full review
Likelihood to Renew
Lead Liaison
Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
Read full review
Sender.net
No answers on this topic
Usability
Lead Liaison
One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
Read full review
Sender.net
No answers on this topic
Support Rating
Lead Liaison
Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
Read full review
Sender.net
No answers on this topic
Implementation Rating
Lead Liaison
Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
Read full review
Sender.net
No answers on this topic
Alternatives Considered
Lead Liaison
I have not used any other product than Lead Liasion. I just recently started using this product and was not aware of the other options. Either way I am looking forward to seeing how far I am able to succeed using Lead Liasion and will continue to use this platform in the future.
Read full review
Sender.net
Its deliverability makes it more effective than other email marketing tools. It gives more than satisfactory results. And that shows in my organization's sales revenue.
Read full review
Return on Investment
Lead Liaison
  • Ability to attract more targeted prospects.
  • Deepen the relationship with existing clients AND increase the amount of revenue from clients as this is an added service in addition to our online marketing services.
  • One client paid for my costs!
Read full review
Sender.net
  • Unable to use it due to poor deliverability
Read full review
ScreenShots

Lead Liaison Screenshots

Screenshot of Lead Liaison DashboardScreenshot of Lead Liaison Content CreationScreenshot of Lead Liaison Video Marketing

Sender Screenshots

Screenshot of Pick a pre-made free template from library.Screenshot of Easy to use interface.Screenshot of Email campaigns management.Screenshot of Subscribers management and segmentation.Screenshot of Easy to use drag&drop design builder.Screenshot of Detailed reporting.