TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    LeadFox

    Score8 out of 10
    Small Businesses (1-50 employees)
    From creating landing pages to capture leads to running email campaigns that nurture new customers—LeadFox aims to make deploying online marketing strategy easy and automatic. According to the vendor, LeadFox was created to address the issue of using multiple point solutions (that may be messy to integrate) to run marketing campaigns. It is designed to be an affordable all-in-one marketing software for all size companies. The vendor offers a 21-day trial with all the…

    $49.95

    500 contacts, 5,000 emails / month

    Woopra

    Score3 out of 10
    Enterprise companies (1,001+ employees)
    Woopra provides real-time customer analytics. It begins by tracking users across digital touch points (website, mobile app, help desk, marketing automation, etc.) and building a comprehensive behavioral profile for each user. These Customer Profiles are Woopra's building blocks, which are used to generate custom analytics reports, funnel analytics, retention analytics, and more.

    $80

    per month

    Pricing
    LeadFoxWoopra
    Editions & Modules
    Fennec
    $49.95
    500 contacts, 5,000 emails / month
    Artic
    $99.95
    5,000 contacts, 50,000 emails / month
    Red
    $199.95
    20,000 contacts, 200,000 emails / month
    Pro
    $999.00
    per month
    Offerings
    Pricing Offerings
    LeadFoxWoopra
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Features
    LeadFoxWoopra
    Email & Online Marketing
    Comparison of Email & Online Marketing features of LeadFox and Woopra
    Feature
    LeadFox
    7.6
    1 Ratings
    2% below category average
    Woopra
    -
    Ratings
    Dynamic content7.01 Ratings00 Ratings
    Ability to test dynamic content7.01 Ratings00 Ratings
    Landing pages8.01 Ratings00 Ratings
    A/B testing8.01 Ratings00 Ratings
    Mobile optimization8.01 Ratings00 Ratings
    Email deliverability reporting7.01 Ratings00 Ratings
    List management8.01 Ratings00 Ratings
    Triggered drip sequences8.01 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of LeadFox and Woopra
    Feature
    LeadFox
    3.0
    1 Ratings
    90% below category average
    Woopra
    -
    Ratings
    Lead scoring and grading3.01 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of LeadFox and Woopra
    Feature
    LeadFox
    5.0
    1 Ratings
    41% below category average
    Woopra
    -
    Ratings
    Event/webinar marketing5.01 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of LeadFox and Woopra
    Feature
    LeadFox
    5.3
    1 Ratings
    34% below category average
    Woopra
    -
    Ratings
    Dashboards6.01 Ratings00 Ratings
    Standard reports6.01 Ratings00 Ratings
    Custom reports4.01 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of LeadFox and Woopra
    Feature
    LeadFox
    5.0
    1 Ratings
    42% below category average
    Woopra
    -
    Ratings
    Integration with Salesforce.com5.01 Ratings00 Ratings
    Best Alternatives
    LeadFoxWoopra
    Small Businesses
    Vbout
    Score9.9 out of 10
    Mixpanel
    Score8.3 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Heap
    Score8.1 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Gainsight PX
    Score7.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LeadFoxWoopra
    Likelihood to Recommend
    8.0
    (1 ratings)
    7.0
    (16 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.0
    (7 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    LeadFoxWoopra
    Likelihood to Recommend
    Leadfox
    LeadFox is perfect for small and medium businesses because the price is quite interesting compared to other tools in the market. However for a big business that might not be interesting because the features are not well advanced such as leadscoring, advanced reports, lead tracking, etc. The support is quite good and it is free of charges.
    Incentivized
    Read full review
    Woopra
    My rating of Woopra is the absolute best possible. I would recommend them to anyone looking for an analytics website that prefers a visual interface and a beautiful design. I have not encountered any problems using their app -- ZERO! Their integration with other marketing software, such as MailChimp, helps our company zero in on our marketing campaigns and gives us the information we need to make better choices. I LOVE Woopra and think they are the best out there! I have used other websites and there is no comparison!
    Incentivized
    Read full review
    Pros
    Leadfox
    • Marketing automation
    • Emailing
    • Pop up
    • Lead management
    Incentivized
    Read full review
    Woopra
    • Woopra tracks *individual users and customer accounts*. It cannot be understated how important this is. Google Analytics and other low cost solutions only sample users and provide aggregate data. For enterprise sales, this is critical. Likewise, for product managers trying to segment product usage by types of accounts, this is incredibly useful.
    • Woopra updates user analytics in real time. This is critical in a sales context as you want to be able to follow up quickly on opportunities. Likewise, it is useful for customer success as they can see usage in real time for an individual they are supporting.
    • Woopra has the most turnkey integrations of any web analytics solution on the market. By far the most useful are Marketo, SalesForce, and Slack, but there are several more we didn't tap into. While any solution worth its salt has an API, Woopra's integrations usually require a login and/or API key, and you are good to go. Here is the current list: https://www.woopra.com/appconnect/.
    • Woopra enables B2B product managers to track product and feature usage by revenue, not just clicks. Again, in a B2B context, this is critical, as there are high-value users and low-value users. Knowing the difference is critical.
    • Woopra's implementation is super simple. We were able to set it up with a couple of hours of one frontend developer and some help from our product intern.
    Read full review
    Cons
    Leadfox
    • The user interface
    • Lead scoring
    • Reports
    Incentivized
    Read full review
    Woopra
    • User explorer could get some upgrades. It has sometimes been difficult to filter some actions, or groups of actions or combine filters.
    • Can add more cards to the live dashboard.
    • More context data on the user, the device being used, etc.
    Incentivized
    Read full review
    Likelihood to Renew
    Leadfox
    No answers on this topic
    Woopra
    We just really like the tool. There are lots of us using it internally... from Product, to marketing, to customer service, to optimization team, to traffic acquisition, to Executives. Really helps us answer questions about how well things are going, and what is not going well.
    Read full review
    Usability
    Leadfox
    No answers on this topic
    Woopra
    The UI and reports are great overall. Creating reports just requires a few too many screens and clicks. Also dashboard tiles can't be resized. Both of these are easy items that are being addressed
    Read full review
    Support Rating
    Leadfox
    No answers on this topic
    Woopra
    Team was always responsive and helpful with special use cases.
    Read full review
    Implementation Rating
    Leadfox
    No answers on this topic
    Woopra
    Compared to other products, the support was a small effort. We only had part time contributions from a product management intern and front end developer.
    Read full review
    Alternatives Considered
    Leadfox
    LeadFox delivers standard features and an automation solution that is way less expensive than other tools like HubSpot or Pardot. Even though these solutions are leaders in the market and give a rich set of features, the ROI of LeadFox is way more interesting from a cost-per-lead point of view.
    Incentivized
    Read full review
    Woopra
    Woopra is much easier to setup and use than Google Analytics. I've spent hours trying to create custom reports in Google Analytics. Woopra does not take this much time to get solid reporting for our site. If you need something that tracks marketing efforts then Google Analytics will likely be a better fit.
    Incentivized
    Read full review
    Return on Investment
    Leadfox
    • Good ROI
    • User experience is good
    • Integration is not easy to implement with CRM Salesforce
    Incentivized
    Read full review
    Woopra
    • Really helped us begin to segment our users based on their engagement and retention.
    • Helped increase retention by about 1.5% after about 5 months of implementation (don't shoot the messenger if your team can't implement that quickly).
    • I felt like it had great potential to create a pipeline between sales and the CSM, but I had trouble getting the sales team to implement it properly as they had their noses deep in calls and emails (they struggle entering notes in SalesForces as well, so it's more a company specific problem).
    Incentivized
    Read full review
    ScreenShots

    LeadFox Screenshots

    Screenshot of Main view to start creating a marketing campaignScreenshot of In the middle of an automation modification viewScreenshot of Overall performance dashboard view

    Woopra Screenshots

    Product screenshotProduct screenshotScreenshot of People Profiles - Understand Individual Users from Every AngleScreenshot of Journey Analytics Reports - Uncover critical obstacles and opportunities at every point in the customer experience - from campaign conversions to product engagement.Screenshot of Trends Analytics Reports - Analyze the growth of any metric over time and uncover the hidden forces that drive performance.Screenshot of Retention Analytics Reports - Measure the engagement of features and actions over time to proactively reduce churn and identify the behaviors that drive success.