Woopra - Great Analytics for SaaS Product Managers
October 13, 2016
Woopra - Great Analytics for SaaS Product Managers
Score 10 out of 10
Vetted Review
Verified User
Software Version
Other
Overall Satisfaction with Woopra
We implemented Woopra as our web analytics solution at a B2B SaaS company. We wanted to be able to track customers through their full lifecycle, from the first visit to the website, to lead, to customer and active user. A key requirement was to be able to identify individual users in real time for the purposes of funneling "Product Qualified Leads" from our freemium product to the dSales development reps. Once converted, we also wanted to understand product and feature usage on an account by account basis, to understand how they were driving revenue.
- Woopra tracks *individual users and customer accounts*. It cannot be understated how important this is. Google Analytics and other low cost solutions only sample users and provide aggregate data. For enterprise sales, this is critical. Likewise, for product managers trying to segment product usage by types of accounts, this is incredibly useful.
- Woopra updates user analytics in real time. This is critical in a sales context as you want to be able to follow up quickly on opportunities. Likewise, it is useful for customer success as they can see usage in real time for an individual they are supporting.
- Woopra has the most turnkey integrations of any web analytics solution on the market. By far the most useful are Marketo, Salesforce, and Slack, but there are several more we didn't tap into. While any solution worth its salt has an API, Woopra's integrations usually require a login and/or API key, and you are good to go. Here is the current list: https://www.woopra.com/appconnect/.
- Woopra enables B2B product managers to track product and feature usage by revenue, not just clicks. Again, in a B2B context, this is critical, as there are high-value users and low-value users. Knowing the difference is critical.
- Woopra's implementation is super simple. We were able to set it up with a couple of hours of one frontend developer and some help from our product intern.
- The current version of the product does not have the easiest setup and visualization for custom reports and dashboards. Not a blocker to usage, just not as easy as it should be. A major update is in the works as of this review, though, so check the latest release. The team is very responsive to user feedback, so most of the usability nits should be resolved with this update.
- There are some additional new features coming out fall 2016, so check out the latest there.
- Low cost to implement and pricing that was attractive for a company with 100+ employees.
- Ideal for accelerating transactional SaaS sales.
Woopra's main differentiators against these products were:
- Individual user profiles and views vs. panel data and aggregate reports
- Turnkey integrations with Salesforce, Marketo, and dozens of other tools
- Better usability and design overall, even over Google Analytics
Using Woopra
10 - Product Management
Engineering
Sales Operations
Marketing
Management
Engineering
Sales Operations
Marketing
Management
2 - A product manager and a front end developer can support it with a short setup period and occasional contributions and updates after that.
- Identifying Product Qualified Leads
- Tracking Product and Feature Usage by Account and User Segments
- Identifying most popular vs. most valuable features
- Conversion funnel & retention reports
- Identifying specific customers for product interviews
- Diagnosing navigation paths and potential usability issues
- Product Qualified Leads is a new use case that is still being tested out
- Diagnosing customer support issues
Evaluating Woopra and Competitors
Yes - Google Analytics
- No individual user breakdown
- No turnkey Salesforce & Marketo Integrations
- No real time updates
- Product Features
- Analyst Reports
- Third-party Reviews
Real time analytics on individual users enriched with data from Marketo and Salesforce
We tested out all the integrations to give the team confidence they would work for our use cases. There were no surprises, but we did it anyway.
Woopra Implementation
- Implemented in-house
Yes -
- Free Eval of Freemium Solution
- POC of Premium Integrations with Woopra Support
- Post Purchase Implementation
Change management was a small part of the implementation and was well-handled
- The team asked for us to test all the integrations and specific use cases. Everything worked out fine.
Woopra Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
Yes - We were an enterprise customer and wanted to ensure timely response for any issues with the integrations.
Yes - Yes
A report wasn't generating due to a recent change in our integration. It was resolved before I walked in the office the next morning.
Using Woopra
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- User Profiles
- Integrations
- Customer Segmentation and Labels
- Event Tracking and Triggers
- Reporting and Dashboards are ok, but they're getting an update to awesome soon.
Yes, but I don't use it