Leadfwd vs. Oracle Dyn Email

I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.

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Oracle Dyn Email is well-suited for organizations that need to create, manage, and analyze bulk email campaigns from existing email templates. If your organization's business objectives are fulfilled by the out-of-the-box features of Oracle Dyn Email, then it is a perfect solution for you. On the other hand, if you think you will be needing more advanced features, I would suggest looking for another solution.

• SugarCRM integration
• Ease of building workflows
• Responsive, helpful support team

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• API Automation - Really simple API so that we could set up automation quickly. Our development team really appreciated that.
• Shared & Dedicated IPs - Depending upon sending volume there are benefits to both approaches and having that flexibility is nice.
• Post Send Intel - After the send, having detailed metrics is critical and this platform does that particularly well.

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• Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
• Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
• Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.

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• I did have some difficulty diagnosing some of the issues I was having with one major ESP
• The user interface can be slow and is outdated

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I think it is very likely we will continue to use Dyn

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Some questions or requests may go amiss. Keeping important stakeholders in copy of communication is something that is not guaranteed and there is no way to assure this at time of ticket creation.

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I wasn't at the company during implementation

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Different platforms stack up particularly well for different use cases. INBOX25 is our default choice for SugarCRM users.

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While the UI is a little outdated, this system is FAR easier to set up and manage that some other services we have used. Also, our questions to the support team are answered quickly and fully within an hour of submitting a ticket. We have had other services where questions were answered 24 hours later AT THE EARLIEST. Not so with DYN.

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• We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
• When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
• Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.

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• Quick implementation of Oracle Dyn Email into our workflow allowed our email campaigns to get started within a week.
• From consistently analyzing the opening rates of emails, we have managed to perfect our email headers for maximum conversion.
• Manageability of all our campaigns has increased, saving all the teams across our entire organization considerable amounts of time and resources.