LeadLander vs. Zywave Analytics Cloud - Decision Master Warehouse

LeadLander is great for sales reps who are looking for additional insights when attempting to get the right message to the right audience at the right time via the right medium. Nevertheless, the tool is basically fairly simplistic in terms of what you get. Data is delivered via email and can be tailored in terms of frequency and territory, but the overall information presented is fairly simple. The links to websites visited and accompanying information pertaining to frequency and duration are incredibly helpful. Nevertheless, if you have a lot of users visiting sites that utilize a free version of your tool, care is required to ensure that your messaging is not falling on deaf ears. Overall, the tool is very useful for accomplishing awareness of baseline insights pertaining to prospective clientele visiting your company's website in order to craft more meaningful messaging.

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I think it is a great product for groups with 150+ employees.

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• Leadlander has an excellent database of IP addresses. Often the address is registered to some unknown cable company but leadlander seems to identify them.
• Leadlander is well designed and intuitive to use.
• Leadlander captures page data and referral that we wouldn't otherwise have.

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• Provides a great overview analysis of the findings
• The recommendations for helping to get claims issues under control are tailored and very informational
• The Ad Hoc customization capabilities are great

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• Be able to see the people in addition to the accounts.
• Integrate with our tech stack (it may but it's not a feature I am currently aware of).
• Better matching of IP addresses.

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• Please provide a section on requirements by a carrier including any forms that will need to be signed by the employer to begin processing
• We would like the carrier request process to be more streamlined.

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Currently, we have not went out to look for another tool because we are happy with LeadLanders' performance. If we were to be approached by any of their competitors, we would look to investigate the difference and similarities between the tools. In the past, we used a tool that provided images and steps taken to show the route a prospect takes and I found that to be very interesting.

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ActOn also provides website analytics, however if we have a contact in our CRM - it will tell us each morning if that specific contact visited our website rather than just a company name. It is interesting to note that both ActOn and Leadlander often have different results and companies. I'm not sure why there is a discrepancy, however overall, both tools are fairly comparable.

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This is the first software we have used for this and so far, we are really happy with it. The output options are vast and the capability to change the color themes is the perfect touch. It really adds to our presentations as a whole since the color scheme matches throughout.

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• Our Demand Generation team primarily uses this tool and has been wildly successful! Their entire office area is covered in wins, including amounts. One of the larger deals found on LeadLander was 4.2 million. A current opportunity is set at 2.5 million. I think the ROI speaks for itself with those deals.

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• We have only been able to use it with one group so the ROI isn't great. We do make up for that with the other products though.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info