Who's hitting your website?
September 15, 2017
Who's hitting your website?
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Website Visitors
Overall Satisfaction with LeadLander
LeadLander provides insight into determining what type of demographic visits our website. It also validates our outbound efforts to determine whether or not certain customers are reading our emails or visiting our website. Our entire sales department, both inside and outside use LeadLander.
- Geolocates where customers are visiting from
- Provides insight into what company is visiting
- Tells our company what pages the prospect visited
- Does not provide information as to what employee is visiting
- Geolocation is not always accurate
- Personally, I cannot say LeadLander has had a positive ROI. While it provides insight into what companies visit our website, it does not specifically say who - therefore we cannot target which specific employees from that company are visiting our website.
- LeadLander does help validate which prospects are receptive to our outbound marketing campaigns and emails.
- ActOn
ActOn also provides website analytics, however if we have a contact in our CRM - it will tell us each morning if that specific contact visited our website rather than just a company name. It is interesting to note that both ActOn and Leadlander often have different results and companies. I'm not sure why there is a discrepancy, however overall, both tools are fairly comparable.