Overall Satisfaction with LeadLander
LeadLander is used primarily by our Demand Generation department. Our field reps also use LeadLander to see who is coming to our site.
- The dashboard is very nice. I love that it is the first thing you see when you log in.
- For us, being able to leave notes on organizations is key. That way we know the last time they looked at our information, who contacted the organization and what the conversation entailed. There is never any question of what has happened in the past.
- I also really enjoy being able to do Lead Scoring. This makes it super easy for the field especially to see who is accessing the pages most important to them. The fact that the colors display in the daily email alerts is really beneficial.
- The program does run a little slow sometimes. Some days it takes longer for items to load and if you are trying to look at too long of a time frame for reports, it can take awhile too. I know this is due to all the data it accesses, but time is money. :)
- Our Demand Generation team primarily uses this tool and has been wildly successful! Their entire office area is covered in wins, including amounts. One of the larger deals found on LeadLander was 4.2 million. A current opportunity is set at 2.5 million. I think the ROI speaks for itself with those deals.
Honestly, I have not used or evaluated other tools. LeadLander is working very well for us.