Worth it if you don't have something else
November 25, 2018

Worth it if you don't have something else

Dan Sherman | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Website Visitors

Overall Satisfaction with LeadLander

We utilize LeadLander for our sales team. The product allows us to know who visited our website, where they came from (i.e. Google) and what pages were reviewed. This lets us know if we reached the leads contacted and customers that might have questions. Without LeadLander, we would be blind to the traffic that comes from our website.
  • Leadlander has an excellent database of IP addresses. Often the address is registered to some unknown cable company but leadlander seems to identify them.
  • Leadlander is well designed and intuitive to use.
  • Leadlander captures page data and referral that we wouldn't otherwise have.
  • Frequently, the IP address goes to a cable or internet company.
  • The personal view from a phone doesn't register to that person or company making it difficult to know the company.
  • Many of the people that come to our website are not likely prospects and we end up chasing bad leads.
  • We have won many new customers that visited our website but didn't request a demonstration. Therefore, the return is at least two or three customers a year.
  • I often chase after business that is not a good fit for our product. Many companies are too small or use the wrong platform for our solution.
  • Frequently, we receive prospective leads that can't be identified.
  • It's a great way to come up with new companies that perhaps you didn't think about as leads.
Both Pardot and Drift have web page lookup but they don't have the catalog of IP addresses that Leadlander provides. We have been using LeadLander for so long, my boss is afraid to give it up. Unfortunately, we haven't tried either of the other two products for this purpose but from what I've seen, I think LeadLander compares favorably.
There are so many products available that provide this service but we have yet to get rid of Leadlander. The primary reason is you want to know who is visiting your website, how did they get there and what pages they viewed. If you are an inside or outside sales rep, you'll know if your leads are curious about your product. You'll know if your customers are reviewing the website, perhaps something is going wrong. However, if you already have HubSpot or some of the other marketing tools out there, you may not need this solution.