LeadMaster vs. Ontraport

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LeadMaster
Score 8.0 out of 10
N/A
LeadMaster is a customer relationship management (CRM) solution focused around an online sales lead management system.
$10
per seat
Ontraport
Score 8.9 out of 10
N/A
ONTRAPORT offers customer relations management services that help with content management (creating and hosting webpages), lead tracking, traditional marketing approaches (e-mail, SMS, social media, direct mail), managing online payments, and workflow automation.
$29
per month
Pricing
LeadMasterOntraport
Editions & Modules
Lead-Xpress
$10
per seat
LeadMaster Standard Edition
$50
per seat
No answers on this topic
Offerings
Pricing Offerings
LeadMasterOntraport
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup Fee$500 hours requiredOptional
Additional DetailsThere is no additional charge for the mobile version.Ontraport offers a variety of plans to choose from based on the features needed. Pricing adjusts with the number of contacts in the database and users in the account. Monthly or annual plans are available, and all plans start with a 14-day free trial. Ontraport offers a Done-With-You Setup and Training Package for getting set up in the account quickly. Users can also access a free video library with step-by-step instructions on getting started and using every feature of the platform.
More Pricing Information
Community Pulse
LeadMasterOntraport
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
LeadMasterOntraport
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
LeadMaster
5.9
1 Ratings
26% below category average
Ontraport
-
Ratings
Customer data management / contact management7.01 Ratings00 Ratings
Workflow management7.01 Ratings00 Ratings
Territory management6.01 Ratings00 Ratings
Opportunity management5.01 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)7.01 Ratings00 Ratings
Contract management6.01 Ratings00 Ratings
Quote & order management3.01 Ratings00 Ratings
Channel / partner relationship management6.01 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
LeadMaster
7.0
1 Ratings
7% below category average
Ontraport
-
Ratings
Case management6.01 Ratings00 Ratings
Call center management8.01 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
LeadMaster
6.0
1 Ratings
23% below category average
Ontraport
-
Ratings
Lead management6.01 Ratings00 Ratings
Email marketing6.01 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
LeadMaster
6.5
1 Ratings
15% below category average
Ontraport
-
Ratings
Task management8.01 Ratings00 Ratings
Reporting5.01 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
LeadMaster
6.0
1 Ratings
23% below category average
Ontraport
-
Ratings
Forecasting7.01 Ratings00 Ratings
Pipeline visualization5.01 Ratings00 Ratings
Customizable reports6.01 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
LeadMaster
6.7
1 Ratings
12% below category average
Ontraport
-
Ratings
Custom fields8.01 Ratings00 Ratings
Scripting environment6.01 Ratings00 Ratings
API for custom integration6.01 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
LeadMaster
8.0
1 Ratings
11% above category average
Ontraport
-
Ratings
Marketing automation8.01 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
LeadMaster
9.0
1 Ratings
18% above category average
Ontraport
-
Ratings
Mobile access9.01 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
LeadMaster
6.0
1 Ratings
32% below category average
Ontraport
-
Ratings
Role-based user permissions6.01 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
LeadMaster
-
Ratings
Ontraport
9.0
17 Ratings
15% above category average
WYSIWYG email editor00 Ratings8.216 Ratings
Dynamic content00 Ratings10.014 Ratings
Ability to test dynamic content00 Ratings8.37 Ratings
Landing pages00 Ratings10.016 Ratings
A/B testing00 Ratings9.912 Ratings
Mobile optimization00 Ratings8.410 Ratings
Email deliverability reporting00 Ratings6.016 Ratings
List management00 Ratings10.016 Ratings
Triggered drip sequences00 Ratings9.813 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
LeadMaster
-
Ratings
Ontraport
5.5
17 Ratings
34% below category average
Lead nurturing automation00 Ratings7.115 Ratings
Lead scoring and grading00 Ratings2.413 Ratings
Data quality management00 Ratings2.614 Ratings
Automated sales alerts and tasks00 Ratings10.016 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
LeadMaster
-
Ratings
Ontraport
7.7
8 Ratings
1% above category average
Calendaring00 Ratings6.25 Ratings
Event/webinar marketing00 Ratings9.38 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
LeadMaster
-
Ratings
Ontraport
7.1
4 Ratings
6% below category average
Social sharing and campaigns00 Ratings7.13 Ratings
Social profile integration00 Ratings7.24 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
LeadMaster
-
Ratings
Ontraport
9.3
16 Ratings
21% above category average
Dashboards00 Ratings10.015 Ratings
Standard reports00 Ratings8.012 Ratings
Custom reports00 Ratings10.010 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
LeadMaster
-
Ratings
Ontraport
7.3
15 Ratings
4% below category average
API00 Ratings3.011 Ratings
Role-based workflow & approvals00 Ratings9.09 Ratings
Customizability00 Ratings10.013 Ratings
Integration with Salesforce.com00 Ratings7.31 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.31 Ratings
Integration with SugarCRM00 Ratings7.31 Ratings
Best Alternatives
LeadMasterOntraport
Small Businesses
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Score 9.8 out of 10
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Vbout
Score 9.5 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.1 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Creatio
Creatio
Score 9.1 out of 10
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PFL Direct Mail Platform
Score 9.3 out of 10
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User Ratings
LeadMasterOntraport
Likelihood to Recommend
8.0
(1 ratings)
10.0
(20 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(8 ratings)
Usability
8.0
(1 ratings)
7.8
(3 ratings)
Performance
-
(0 ratings)
7.7
(4 ratings)
Support Rating
8.0
(1 ratings)
9.0
(3 ratings)
In-Person Training
-
(0 ratings)
9.1
(1 ratings)
Implementation Rating
-
(0 ratings)
9.1
(2 ratings)
Product Scalability
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
LeadMasterOntraport
Likelihood to Recommend
LeadMaster
My company works with a client who offers a SaaS solution to
the beauty sector. We had been using Salesforce for three years but needed a
system with lead nurturing, workflow automation, and user-friendliness that
Salesforce lacked without a hefty monthly price tag.

We are taking use of LeadMaster's eMarketing, automation,
and workflow management capabilities as well as the streamlined nature of the
Professional Edition. We've been able to better regulate the sales process and
boost our conversion rate as a result.

We have been very pleased with LeadMaster's customer service
and would suggest their product without reservation.
Read full review
Ontraport
Here are some cases where Ontraport is well suited : - When writing emails, you can easily access to preview, manage the changes and go back to what you did before - When using automations, if there's an error, you can go back to a previous version of it. There are also some super tools that allows to see where a clients is on an automation without having to go through the all automation. It is less appropriate when you are several colleague that are addressing an issue on an email/automation as it doesn't allows you to be multiple person on the item.
Read full review
Pros
LeadMaster
  • It has business app
  • Use the cloud based technology
  • No integrations at all
  • no communication gap
  • Software customizations as per your business and working
  • strong customer support
Read full review
Ontraport
  • Dashboards for our daily stats.
  • The email follows up and broadcasts are simple and easy.
  • Sales and marketing can now see the impact they have working together. Nobody can point finger anymore.
  • They have the best customer support. I can't tell you how many times they have walked me through the problems that I created.
  • Amazing email inboxing.
Read full review
Cons
LeadMaster
  • Need to give all features/access to top level designations of the company. (title based access/feature)
  • need to enhance more communication with team with real-time notifications.
  • Need to improve in deep reporting metrics
Read full review
Ontraport
  • Wish they had more options for their forms. Would really like to use multi-step forms.
  • A lot of times their forms load slowly on the website. Would like to see them speed up their services.
  • Their broadcasting options are legacy. There are better options out there for sending broadcast messages.
Read full review
Likelihood to Renew
LeadMaster
No answers on this topic
Ontraport
My client was already using Ontraport and had a decent investment in the tool. As soon as we turn around the revenue situation with my client's products, we will be ditching OAP immediately, despite the significant re-implementation cost we are going to face moving to a new system. I am part of a high-end, professional marketing group, and the overwhelming sentiment with these other professionals is that one should run away from this as fast as humanly possible. I thought their words were just ungrounded opinion, and I deeply regret that I did not heed them more closely before sinking still more time and effort into OAP.
Read full review
Usability
LeadMaster
My ability to more effectively manage the workflow in our office has been greatly enhanced by LeadMaster. Each member of my team is aware of the students they are responsible for recruiting and the specific process that should be followed with each and every one of them. The system also enables us to practically eliminate the use of paper in our process, which helps to reduce the number of different types of office errors.
Read full review
Ontraport
The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes. When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
Read full review
Performance
LeadMaster
No answers on this topic
Ontraport
Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.
Read full review
Support Rating
LeadMaster
The reason to give this rating because of the following.

1. Assessing the efficiency of campaigns involving
several agencies and points of contact

2. True close loop reporting

3. The capacity to manage a channel through the use
of features for updating leads and pipelines.

4. Ensuring that no leads were lost and that they
were always assigned to someone for follow-up, whether the lead originated
through e-marketing, the filling out of a form on a website, or even a lead
from a trade fair

5. Creating a seamless connection between marketing
and lead generating
Read full review
Ontraport
The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.
Read full review
In-Person Training
LeadMaster
No answers on this topic
Ontraport
I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
Read full review
Implementation Rating
LeadMaster
No answers on this topic
Ontraport
If you know your business, ONTRAPORT is easy
Read full review
Alternatives Considered
LeadMaster
My client has been using Salesforce for the past two years,
but they were looking for a system that would provide lead nurturing, workflow
automation, and overall ease of use – functionality that was just not available
within Salesforce without incurring a large, monthly fee. I'm using one of my
clients who has been using Salesforce for the past two years.

Because of LeadMaster's user-friendliness, robust automation
and workflow management, and eMarketing capabilities, we have decided to employ
the Professional Edition. As a result, we are able to better regulate the sales
process and achieve a higher closure rate.
Read full review
Ontraport
Task management was the main thing that separated ONTRAPORT for me. Keeping things accountable. As well, I felt the campaign builder was slicker, and that the contact management was more robust. Custom fields are very customizable.
Read full review
Scalability
LeadMaster
No answers on this topic
Ontraport
With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
Read full review
Return on Investment
LeadMaster
  • To mange the vendor/customer as per services or requirement helps to improve service wise business
  • reporting helps to know the service wise sale
  • a bit communication lag between team that create a delay in closing deal.
Read full review
Ontraport
  • We are providing better customer service as a direct result of Ontraport. We can track where all of our customers are, what pages/sites/modules they are visiting with ease and tailor our communication accordingly.
  • Our marketing funnel has become vastly improved, meaning that our ROI for marketing has gone up. Sales this April are double what they were last year.
  • Our team works better together because we all have a better idea of what the other needs and when. The tasks that we can assign in Ontraport mean nothing gets missed, creating a better customer and employee experience.
Read full review
ScreenShots

LeadMaster Screenshots

Screenshot of LeadMaster Home Page showing Xtreme-Reports Advanced ReportingScreenshot of Page showing the list of accountsScreenshot of Highly customizable page showing contact details.Screenshot of Sample business rule used to assign all new incoming leads via round robin queue.

Ontraport Screenshots

Screenshot of Manage, track, sort and add to a contact listScreenshot of Design professional emails, forms and landing pages with block formatsScreenshot of Utilize the Support Center's in-depth advice on maximizing Ontraport's features