LeanData vs. Nektar Revenue Data Automation Platform

Inbound Lead Automation is king. This is why we implemented LeanData, and it has exceeded our expectations so far. It has completely replaced the one person we needed to manually intake leads, and it is doing so with a low margin of error. Less appropriate is when we are getting clients outside of our markets, due to Partnership agreements, where the routing doesn't work cleanly since there is no defined territory. We are working to address that, however.

Incentivized

When we moved from HubSpot to Salesforce, we didn't have operations in place for the Account Object. We had always used deals as the main source of information with Accounts as secondary. Because of this, we brought in Nektar Revenue Data Automation Platform to migrate all our communications and notes to the associated opportunity.

Incentivized

• LeanData's UX is top notch. I love how intuitive the FlowBuilder is, and how it helps visualize a process. I don't need to use another tool to map out the flow, and then build it again in LeanData. I also love the testing feature.
• LeanData support is amazing. So communicative, and helpful. They were so helpful during onboarding, and continue to be a great resource as we optimize.
• Territory management/Routing/user scheduling is super easy in LeanData. Far more robust than other solutions out there.

Incentivized

• Gmail to Salesforce Integration
• Automation

Incentivized

• When uploading leads from a tradeshow, if you have multiple leads from the same company, LeanData will create multiple opportunities. We created a work-around to add a delay to the second individual from each company so that LeanData would not create the duplicate opportuntity, but the ability to do that out of the box would be nice.
• We have a complex salesforce instance with complicated hierarchies. Sometimes LeanData will match to the incorrect account. We would like it to match to the headquarters.

• Ease of Use
• Customer Facing UI
• Clearer value

Incentivized

Have renewed 3x already. It's the best system we've seen for managing actions and outputs across multiple platforms

Incentivized

The tool can be complex, but the layout is and UI is easy to understand. And their help in the form of webinars, certifications, and documentation with videos is really robust. This is one of the things that makes me love this tool and be willing to recommend it to others

Incentivized

Unfortunately, Nektar Revenue Data Automation Platform really isn't a platform I feel confident jumping in and using. I am usually collaborating with the CSM to build and mainitain the platfrom. They do have a customer facing UI, but it isn't very clear what I can and cannot do on it, and the CSM team has always been willing to help.

Incentivized

Fantastic customer success team that ensures deployment starts off on the right foot. There is room for improvement on the side of straategic planning and business consulting services offered by LeanData. I recommend working with an experienced consultant or third party who has implemented the product before.

Incentivized

We tried using Ringlead for routing purposes but the way the logic needed to be built was super complex, repetitive and prone to manual errors so we like Leandata as auditing and testing is better and you can even see where the error is for your graph. Having a graphical or visual presentation really made the difference

• LeanData has enabled us to eliminate the need of numerous subscriptions by providing us with capabilities such as lead management and revenue projection.
• Use of the tool has improved our sales productivity and enhanced sales forecasting and reporting.
• The software has made it possible for us to streamline communication with our business prospects, track deals and efficiently manage leads.

Incentivized