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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    lemlist

    Score8.3 out of 10
    N/Alemlist is an outreach platform that helps to start conversations that get replies from prospects. Sales teams of all sizes, startups, lead gen agencies, and entrepreneurs can use lemlist to grow relationships with their customers.

    $59

    per month per seat

    WhatCounts

    Score4 out of 10
    N/AWhatCounts is a popularly-used, global enterprise level suite of email marketing tools from the company of the same name founded in 2000 and headquartered in Atlanta, GA. Their customers range from Costco, FoxNews.com, the Seattle Times, Red Lion Hotels, and number over a thousand. Central to the platform is... email. From that it handles advanced segmentation, customer lifecycle building and automation, and personalization. WhatCounts bills itself as a full service marketing agency with…N/A
    Pricing
    lemlistWhatCounts
    Editions & Modules
    Email outreach
    $59
    per month per seat
    Sales engagement
    $99
    per month per seat
    Outbound agency
    Custom Quote
    No answers on this topic
    Offerings
    Pricing Offerings
    lemlistWhatCounts
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    lemlistWhatCounts
    Lead Management
    Comparison of Lead Management features of lemlist and WhatCounts
    Feature
    lemlist
    9.5
    4 Ratings
    22% above category average
    WhatCounts
    -
    Ratings
    Lead nurturing automation9.74 Ratings00 Ratings
    Lead scoring and grading9.23 Ratings00 Ratings
    Data quality management9.54 Ratings00 Ratings
    Automated sales alerts and tasks9.34 Ratings00 Ratings
    Automated follow-ups9.64 Ratings00 Ratings
    Lead segmentation and distribution9.43 Ratings00 Ratings
    Lead Management Integrations
    Comparison of Lead Management Integrations features of lemlist and WhatCounts
    Feature
    lemlist
    9.5
    4 Ratings
    23% above category average
    WhatCounts
    -
    Ratings
    Integrations with advertising platforms10.02 Ratings00 Ratings
    Integrations with CRMs9.54 Ratings00 Ratings
    Integrations with data storage tools9.43 Ratings00 Ratings
    Integrations with lead automation tools9.24 Ratings00 Ratings
    Conversion Rate Optimization
    Comparison of Conversion Rate Optimization features of lemlist and WhatCounts
    Feature
    lemlist
    9.7
    3 Ratings
    16% above category average
    WhatCounts
    -
    Ratings
    KPI analytics9.63 Ratings00 Ratings
    Drop-off analytics10.02 Ratings00 Ratings
    A/B tests9.63 Ratings00 Ratings
    Form Building
    Comparison of Form Building features of lemlist and WhatCounts
    Feature
    lemlist
    9.6
    4 Ratings
    14% above category average
    WhatCounts
    -
    Ratings
    Drag & Drop editing9.52 Ratings00 Ratings
    Branding customization9.42 Ratings00 Ratings
    Different question types10.02 Ratings00 Ratings
    Conditional logic paths9.63 Ratings00 Ratings
    Embedded calculations10.01 Ratings00 Ratings
    Form templates9.52 Ratings00 Ratings
    Custom code10.01 Ratings00 Ratings
    Web embedding10.01 Ratings00 Ratings
    Mobile responsiveness9.43 Ratings00 Ratings
    Date picker9.03 Ratings00 Ratings
    File upload9.52 Ratings00 Ratings
    Dynamic content9.02 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of lemlist and WhatCounts
    Feature
    lemlist
    -
    Ratings
    WhatCounts
    9.8
    1 Ratings
    20% above category average
    WYSIWYG email editor00 Ratings9.01 Ratings
    Landing pages00 Ratings10.01 Ratings
    A/B testing00 Ratings10.01 Ratings
    Mobile optimization00 Ratings10.01 Ratings
    Email deliverability reporting00 Ratings10.01 Ratings
    List management00 Ratings10.01 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of lemlist and WhatCounts
    Feature
    lemlist
    -
    Ratings
    WhatCounts
    10.0
    1 Ratings
    27% above category average
    Dashboards00 Ratings10.01 Ratings
    Standard reports00 Ratings10.01 Ratings
    Best Alternatives
    lemlistWhatCounts
    Small Businesses
    Dealfront
    Score8.4 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Dealfront
    Score8.4 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    No answers on this topic
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    lemlistWhatCounts
    Likelihood to Recommend
    9.4
    (4 ratings)
    10.0
    (1 ratings)
    Likelihood to Renew
    7.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    9.4
    (4 ratings)
    -
    (0 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    lemlistWhatCounts
    Likelihood to Recommend
    lemlist
    Well Suited Scenarios - 1. To generate a lead base or cliental. 2. To get the email addresses and the social media accounts of people who might be relevant for your business like Linkeln accounts of people. 3. You can directly send leads to lemlist via Linkedln Area's of improvement - 1. Having a detailed and more diverse filter to find leads. 2. I would like to use lemlist as a crm tool.
    Incentivized
    Read full review
    WhatCounts
    How big is your email list? For the money WhatCounts allows us to manage a large list and gives us great tools. If you have a small list this product might be more than you need. How many emails do you want to send? WhatCounts charges by the email and of course you get a better price per email the more emails you send. If you will not be sending many emails or are sending to a small list WhatCounts might not be the right tool for you.
    Incentivized
    Read full review
    Pros
    lemlist
    • Elite Inbox Deliverability
    • Simple Cold Email Campaign Setup
    • Rapid Customer Support
    Incentivized
    Read full review
    WhatCounts
    • We receive super customer service from a dedicated account representative.
    • The list management tools are easy to use and give us granular insight into what users are opening and where they are clicking.
    • The analytics give us a variety of ways to look at the types of devices being used to view our content and the ways our users interact with content. For example we can see that most opens are on mobile but if a reader wants to spend time clicking into more in depth content they move over to a desktop computer.
    Incentivized
    Read full review
    Cons
    lemlist
    • Cost is higher than other tools.
    • Platform hangs sometimes.
    • Innovation in features as competition grows.
    • Increase personalization options
    Incentivized
    Read full review
    WhatCounts
    • Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns.
    Incentivized
    Read full review
    Likelihood to Renew
    lemlist
    There are a lot of cold email solutions on the market, and Lemlist is one of the more expensive solutions. However, Lemlist is a strong contender due to the fact you can do mulri-channel and gather prospect data so easily and effectively
    Incentivized
    Read full review
    WhatCounts
    No answers on this topic
    Usability
    lemlist
    I give these rating because i am a witness itself. So 10 as always this tool is perfect and i would love to use it more over the coming years and to see this upgrade more and add more features, So far now it really helps my business generating ROI and our investment, So far its our own backbone for our Email Marketing and Everything about GTM's.
    Incentivized
    Read full review
    WhatCounts
    No answers on this topic
    Support Rating
    lemlist
    No answers on this topic
    WhatCounts
    We have a great representative. She schedules regular calls with our team and helps us learn new ways to use the tool. We get great personal support. I know she has many other clients but I always feel like she has time for me and genuinely enjoys working with our team.
    Incentivized
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    Alternatives Considered
    lemlist
    We switched because lemlist was something that our manager had used in the past in his last org. and he recommended us to go for a trial version to make the final decision of which services we want to use. Lemlist was equally good and was a cheaper alternative, as we are a startup the overall cost of using a service is also something we need to keep in mind.
    Incentivized
    Read full review
    WhatCounts
    We selected WhatCounts because it had the ability to help us manage our large list and gave us tools to help tailor our messages. In addition, WhatCounts had the ability to allow us to have an enterprise license but we could still have individual department accounts.
    Incentivized
    Read full review
    Return on Investment
    lemlist
    • Higher Inbox Deliverability
    • Better Speed to Lead
    • Overall User Satisfaction
    Incentivized
    Read full review
    WhatCounts
    • We use WhatCounts as a communication tool to our external groups mainly families and alumni. In our case our main objective is to get these groups timely information. While some of our emails do have a call to action for example signing up for Family Weekend or a Reunion Weekend we don't use the tool to generate leads in the way many organizations use html email.
    Incentivized
    Read full review
    ScreenShots