LiftIgniter Real-time Personalization Platform vs. Monetate

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LiftIgniter Real-time Personalization Platform
Score 7.4 out of 10
N/A
LiftIgniter offers a real-time personalization platform that aims to empower marketers in eCommerce, Media and Consumer brands to leverage machine learning to deliver end to end personalization at scale for their consumers. The company says it helps enterprises transform their customer experiences across every touch point and deliver true customer centricity. Utilizing Augmented Intelligence, LiftIgniter promises to empower Marketing teams by offering both massive machine learning processing…N/A
Monetate
Score 7.1 out of 10
N/A
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.N/A
Pricing
LiftIgniter Real-time Personalization PlatformMonetate
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LiftIgniter Real-time Personalization PlatformMonetate
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
LiftIgniter Real-time Personalization PlatformMonetate
Top Pros
Top Cons
Best Alternatives
LiftIgniter Real-time Personalization PlatformMonetate
Small Businesses
Kameleoon
Kameleoon
Score 9.5 out of 10
Kameleoon
Kameleoon
Score 9.5 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Enterprises
Kameleoon
Kameleoon
Score 9.5 out of 10
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LiftIgniter Real-time Personalization PlatformMonetate
Likelihood to Recommend
7.4
(3 ratings)
7.1
(105 ratings)
Likelihood to Renew
-
(0 ratings)
8.2
(24 ratings)
Usability
-
(0 ratings)
6.3
(17 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
8.0
(16 ratings)
In-Person Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
-
(0 ratings)
9.1
(4 ratings)
Vendor post-sale
-
(0 ratings)
7.0
(3 ratings)
User Testimonials
LiftIgniter Real-time Personalization PlatformMonetate
Likelihood to Recommend
LiftIgniter
LiftIgniter is well suited for:
  • Media companies without the resources to develop their own content recommendations systems.
  • eCommerce companies who want to get product recommendations live onsite quickly.
LiftIgniter is less appropriate:
  • Organizations with a shallow content set onsite.
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Monetate
Monetate is a fully functional space to generate multiple marketing campaigns for your company on the web, many of the functions found in this program are a contribution to manage your content correctly and give it the space you are looking for, we We recommend it one hundred percent. We feel very comfortable with everything we have been able to achieve thanks to this program.
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Pros
LiftIgniter
  • It does a good job recommending content that is related to the current story a user is on.
  • It does a good job not recommending content the user has already viewed.
  • It does a good job being a recommendation engine for disparate sites with related content.
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Monetate
  • Audience segmentation is relatively painless. They provide a robust way to granularly target visitors by device type, location, weather, demographics, etc.
  • Our CSM has been very engaged and detailed in supporting our partnership. She provides very prompt responses and clearly works hard to push the Kibo team when possible.
  • The User Interface to develop new actions is not terrible.
  • Supports Single Sign On, which is the preferred method of managing users at my organization.
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Cons
LiftIgniter
  • Manually controlling certain undesired results is not straight forward and seems to often result in a lower CTR or conversion rates.
  • The LI Dashboard has limited features.
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Monetate
  • We'd like to be able to use the Monetate resources to help us set up tests that require web dev (to get it out of our backlog), but they also have wait times similar to our internal ones. I realize resources are hard to come by, but this is an area we'd love to be able to utilize more if the turnaround were quicker.
  • IE is always a problem. I know it's not Monetate-specific though, and many tools struggle with IE.
  • We have a large percentage of our users who use IE, and I'd like to provide more experiences in IE without and additional hassle.
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Likelihood to Renew
LiftIgniter
No answers on this topic
Monetate
I had never worked within a company that had a tool like this. It made my life as a designer and a creative manager much easier with it's easy to use interface and limitless possibilities in terms of creative. I would highly recommend taking Monetate for a test drive, you will not be disappointed.
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Usability
LiftIgniter
No answers on this topic
Monetate
Part of what I love about Monetate is how intuitive the tool is. Very very easy to use - based on the basics - Who/What/When/Where concept. Anyone can jump right in and start using the tool. And very easy to copy campaigns and tweak to continue to build experiences. We recently added Monetate on mobile and similar experience - easy to jump back and forth between platforms. Also love the analytics dashboard...easily quantifiable and easy to get tidbits that are digestible for others not as familiar with tool.
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Support Rating
LiftIgniter
No answers on this topic
Monetate
Monetate support team meets with use weekly, answers emails daily and promptly. They are proactive about getting answers for us when we need it and offering suggestions based on observations they have or learnings they want to share from other partners. Monetate's support is top notch.
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Implementation Rating
LiftIgniter
No answers on this topic
Monetate
Monetate installs easily and sets up personalization with just a few clicks. We never used the recommendation engine but the multivariant testing was great.
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Alternatives Considered
LiftIgniter
It's the best. Our only other option was rolling out our own and LiftIgniter was easier to implement and performed better for related content.
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Monetate
At the time of selection, it was the best tool to fit our business needs. The day-to-day users were able to create some experiences on their own and did not require much oversight. We also had developer support built into our contract along with internal developer support so most experiences were achievable. We believed it was as good and in some ways better than the other comparable tools on the market.
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Return on Investment
LiftIgniter
  • Increased time on site
  • Decreased bounce rate
  • 5-15% CTR for users which saw recommendations
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Monetate
  • We are really starting to understand our audience and what they prefer on our website. One example is on our product display pages, we learned that our visitors convert about 35% more when content is laid out in one fashion versus another. Another example is our promotional banners perform better when it takes up the width of the page versus the margins pulled in more.
  • At first, Monetate was a negative ROI - we were paying for a service we weren't getting, and not understanding the full power of the program. With the new optimization firm however, we are now really able to churn out more tests, have a clean and direct test plan, and finally seeing tangible results.
  • As an aside, Monetate has helped us just save time and money on creating our promotional banners now so we don't have to get with our development team each time we want to put one up. Even without running a test, it has let us add content to our site when we need to (as we already have the experiments set up as we need it to and we can quickly duplicate it) without our developers getting in there to make those short-lived changes.
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ScreenShots