Link Research Tools vs. Tracx

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Link Research Tools
Score 8.0 out of 10
N/A
N/AN/A
Tracx
Score 7.0 out of 10
Enterprise companies (1,001+ employees)
Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually…N/A
Pricing
Link Research ToolsTracx
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Link Research ToolsTracx
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Link Research ToolsTracx
Considered Both Products
Link Research Tools
Chose Link Research Tools
Link Research Tools are the only tools that gives us the most backlinks. No other tools finds as many backlinks to the website than LRT. LRT takes Backlinks from 25 Sources, even historic Backlinks from Majestic (>5 Years). It is very important if you disavow links that you …
Chose Link Research Tools
Outperformed them all for our use especially with its ability to many links and generate the most comprehensive link reports we seen on the market
Chose Link Research Tools
LinkResearchTools is much more advanced in analyzing links. Period. All the other mentioned tools have many useful features for SEO but LRT is definitely the way to go for backlink analysis, link building, and competition analysis. They also offer very nice and quality courses …
Chose Link Research Tools
I have tried other tools years ago but have only used LTY for past 7 years and would not swap.
Chose Link Research Tools
Link Research Tools far surpasses any other SEO tool on the market. Raven and Authority Labs are sufficient tools we use, but their use primarily extends to tracking some keywords. Google Search Console also becomes less and less user friendly the more time goes on. In a time …
Tracx
Chose Tracx
I like the attention that we have from our team at Tracx. I like that unlike other tools we have tried Tracx allows us to publishing, listen, receive automated reports and track our competition in real time.
Chose Tracx
Because our client has over 300+ schools that we develop content for, Tracx is an awesome toolset and it allows us to add in each school's Facebook URL to monitor conversations at the local level. The ability to observe conversation at the local level is a great feature. …
Chose Tracx
Tracx is just the new generation of listening platforms. It's updated all the time with new improvements that make it even easier to use. Sysomos is good for some simple queries but it's just not enough for more complex needs. Radian6 is stuck in the past, it was a leader …
Chose Tracx
Tracx has excellent precision and responsiveness for campaign monitoring. It's not suited for historical research though, so tools like Crimson and others like that, will still be necessary for a full-service social analytics agency.
Chose Tracx
Tracx covers multiple platforms, including Facebook, which Keyhole removed from its offerings. While we loved NUVI and its interface (very easy to use and sleek), it could not track specific mentions of certain influencers. This was the major deciding factor. Additionally, they …
Chose Tracx
We loved Tracx and loved the customer service! We will join Tracx once they add the features we need.
Chose Tracx
Tracx is better as a listening tool, where as the ones I mentioned above served our team in a community management function.
Features
Link Research ToolsTracx
SEO
Comparison of SEO features of Product A and Product B
Link Research Tools
7.8
Ratings
2% above category average
Tracx
-
Ratings
Keyword analysis7.90 Ratings00 Ratings
Backlink management8.30 Ratings00 Ratings
SERP ranking tracking5.90 Ratings00 Ratings
Page grader7.20 Ratings00 Ratings
Competitive analysis8.90 Ratings00 Ratings
Site audit / diagnostics8.90 Ratings00 Ratings
Site recommendations8.60 Ratings00 Ratings
Task management6.40 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Link Research Tools
8.5
Ratings
12% above category average
Tracx
-
Ratings
Local SEO8.90 Ratings00 Ratings
Social SEO8.20 Ratings00 Ratings
Mobile SEO8.20 Ratings00 Ratings
Global SEO8.80 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Link Research Tools
8.7
Ratings
3% above category average
Tracx
-
Ratings
Multi-domain support8.60 Ratings00 Ratings
Integration with web analytics tools8.70 Ratings00 Ratings
Best Alternatives
Link Research ToolsTracx
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Agency Analytics
Agency Analytics
Score 9.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Echobox Social
Echobox Social
Score 9.9 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Link Research ToolsTracx
Likelihood to Recommend
8.9
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
8.3
(0 ratings)
User Testimonials
Link Research ToolsTracx
Likelihood to Recommend
Definitely the best tool for prospecting potential links and helping to clean up link profiles. It also helps you to consider other potential link opportunities that you may not have thought about. Its ability to find more links than most other tools certainly sets itself apart from most of the competition.
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I used Tracx to live-post for the Super Bowl. It made my life MUCH easier being able to post on Facebook and Twitter in one browser and watch the engagement live.
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Pros
  • fast Google penalty recovery
  • keeps a healthy backlink profile
  • calculates the opportunity or risk of potential links that are not built yet, so you can go only after the good ones
  • gives you fresh data from 26 link sources and lets you analyze the full backlink profile. Google search console gives you only a sample of your backlink profile.
  • powerful link prospecting made easy
  • possibility to connect with Pitchbox (professional outreach tool for link removal and link building campaigns), SEMRUSH, Ahrefs, GSC
Read full review
  • Deep listening skills, pulling data from news sources, blogs, Twitter and Facebook pages.
  • Geomapping. Tracx has deep geotagging capabilities which allows you to actually pinpoint a tweet or user post.
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Cons
  • Accessibility - the layout is not as intuitive as it should be. Of course, this is a professional tool and not meant for the faint of heart. However, the design elements could be more intuitive.
  • Redundant tools - our company utilizes several of the tools to help audit and augment our client profiles. Some of the tools may be a bit redundant. However, it's not a terribly big deal, as we just don't use those tools.
  • Limited searches for certain price points - I understand that there has to be competitive pricing especially with the level that Link Research Tools is offering. However, it would be nice to have unlimited searches.
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  • Non-intuitive ways of classifying data (posts, interactions, mentions, etc)
  • Different way of using Boolean operators than other platforms
  • Data bandwidth cap - if you hit the limit the platform shuts off which can happen at inopportune times
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Likelihood to Renew
No answers on this topic
Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance.
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Alternatives Considered
Link Research Tools are the only tools that gives us the most backlinks. No other tools finds as many backlinks to the website than LRT. LRT takes Backlinks from 25 Sources, even historic Backlinks from Majestic (>5 Years). It is very important if you disavow links that you have the best view on the links and that you can have as many Backlinks as possible for your audit.
Read full review
Tracx covers multiple platforms, including Facebook, which Keyhole removed from its offerings. While we loved NUVI and its interface (very easy to use and sleek), it could not track specific mentions of certain influencers. This was the major deciding factor. Additionally, they weren't overly salesy and didn't do the whole sales song and dance. We told them we had interviewed about 10 softwares (truth) and had heard it all. We were looking for something very specific. They gave us a demo and then a trial. They also allowed us to build into our contract that if the software did not do as we were promised, we could get out of the contract. Their customer service has been excellent
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Return on Investment
  • When we removed Google Manual Penalty, SEO visibility went up and we saw some sales increase
  • We now have cleaner and healthier backlink portfolio and not in danger of any radical Google interventions
  • We now know in advance which websites are good to build links on - this is not only good for traffic but for SEO visibility and at the end for sales overall
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  • Tracx has had a positive impact on our business objectives. We are able to determine what our audiences needs are and better optimize our content.
  • It allows us to schedule our social posts ahead of time which in turn saves us time from having to post them natively on each platform.
Read full review
ScreenShots

Tracx Screenshots

Screenshot of KNOW WHO YOUR INFLUENCERS ARE
Stitch together an individual's social media profiles to understand their true sphere of influence.
KNOW WHY THEY HAVE INFLUENCE
Put the whole profile in perspective with metrics such as volume, reach, and impact to get the most out of each investment.Screenshot of HOTSPOT IDENTIFICATION
Better measure and target your campaigns and initiatives by viewing hotspots of social media activity geographically.
HYPER LOCAL TARGETING
Get granular at the post and street levels for deeper engagement with your target audience.Screenshot of KNOW WHAT TO POST
Enhance marketing management by receiving recommendations for trending content that your unique audience will love.
KEEP THE CONTENT FLOWING
Establish a consistent cadence of engagement with your community by scheduling posts ahead of time and organizing your content so that your teams can collaborate.
CROSS-ORGANIZATIONAL COLLABORATION
Create and implement workflows and approval processes to optimize your team's efficiency. Easily measure your team's compliance to your overarching engagement strategy.Screenshot of Measure your team's performance. Manage internal KPIs by benchmarking individual or team activity by social media campaign or initiative. Keep tabs on the amount of time taken to identify, respond and close social cases.